13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The regular deadline is on February 4th, 2020.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps

From the 11th Annual Shorty Awards Best use of Polls & Surveys

This award honors those most effective and creative use of polls and/or surveys by a brand, agency or organization.

See previous winners and honorees here.

Winner

Polls & Surveys
winner
Oscar Mayer Hotline
Oscar Mayer is a storied brand that's been around for generations. Nearly everyone has their famous jingles memorized. Young and old routinely recount the first time they saw Oscar Mayer's famous Wienermobile. But all those memories – those positive associations - are anchored in the past, along with their perceptions of Oscar Mayer and its produ…

Finalists

Polls & Surveys
finalist
gold
#Mayochup
Heinz entered 2018 amidst an escalating war in the condiment aisle. The brand, which dominates ketchup, had earlier made a successful move into mustard and was now eyeing a push into mayonnaise. Mayo, for its part, is dominated by one main competitor, which itself was prepping a ketchup launch. Yet despite the category being particularly cluttered…
Polls & Surveys
finalist
Battle of the Brands: Best Twitter Bracket
As the largest and fastest growing social polling and opinion platform amongst millennials and Gen Z, The Tylt specializes in crafting creative and topical editorial polls our audiences care about and can vote on in real-time. In addition to curating editorial content that falls in line with our polling categories -- entertainment, culture, politi…
Polls & Surveys
finalist
Maruchan Madness: The Savory 16
Our objective was to participate in the trending March Madness conversation to reach and engage our largest and most active social audience.
Polls & Surveys
finalist
Moen Water Census
Moen has always considered the implications of water on our world. In fact, we honor and respect its role in designing the world around us. However, we were curious. Does the average person understand the impact of water on their everyday life?So we set out to get answers around how people use, think, and feel about water and its role in their liv…
Polls & Surveys
finalist
audience
Nick March Basketball Bracket
Leverage the collective mania of college basketball brackets in March, creating a basketball bracket of our own, featuring some favorite Nickelodeon characters.

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the Regular entry deadline is on February 4th, 2021.