THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad

From the 11th Annual Shorty Awards Best use of Polls & Surveys

This award honors those most effective and creative use of polls and/or surveys by a brand, agency or organization.

See previous winners and honorees here.

Winner

Polls & Surveys
winner
Oscar Mayer Hotline
Oscar Mayer is a storied brand that's been around for generations. Nearly everyone has their famou…

Finalists

Polls & Surveys
finalist
gold honor
#Mayochup
Heinz entered 2018 amidst an escalating war in the condiment aisle. The brand, which dominates ketc…
Polls & Surveys
finalist
Battle of the Brands: Best Twitter Bracket
As the largest and fastest growing social polling and opinion platform amongst millennials and Gen …
Polls & Surveys
finalist
Maruchan Madness: The Savory 16
Our objective was to participate in the trending March Madness conversation to reach and engage our…
Polls & Surveys
finalist
Moen Water Census
Moen has always considered the implications of water on our world. In fact, we honor and respect it…
Polls & Surveys
finalist
audience honor
Nick March Basketball Bracket
Leverage the collective mania of college basketball brackets in March, creating a basketball bracke…

Nominees

Polls & Surveys
finalist
gold honor
#Mayochup
Heinz entered 2018 amidst an escalating war in the condiment aisle. The brand, which dominates ketc…
Polls & Surveys
finalist
Battle of the Brands: Best Twitter Bracket
As the largest and fastest growing social polling and opinion platform amongst millennials and Gen …
Polls & Surveys
finalist
Maruchan Madness: The Savory 16
Our objective was to participate in the trending March Madness conversation to reach and engage our…
Polls & Surveys
finalist
Moen Water Census
Moen has always considered the implications of water on our world. In fact, we honor and respect it…
Polls & Surveys
finalist
audience honor
Nick March Basketball Bracket
Leverage the collective mania of college basketball brackets in March, creating a basketball bracke…
Polls & Surveys
winner
Oscar Mayer Hotline
Oscar Mayer is a storied brand that's been around for generations. Nearly everyone has their famou…