CONGRATULATIONS BRAND & ORGANIZATIONS WINNERS! see the list

11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Battle of the Brands: Best Twitter Bracket

Finalist in Polls & Surveys

Objective

Strategy

Results

This campaign was one of the most successful examples of brand polling our team conducted via social media. Six of the eight brands in the Twitter voting bracket -- Wendy's, Denny's, Steak-umm, Totino's, Moonpie and Chex Mix -- actively engaged with our company via social media by publishing posts about the polling competition. In addition to the eight brands in the bracket we saw other food brands fight it out on Twitter wishing they were included with amazing conversations by Insomnia Cookies, Checkers, Potbelly, Pluckers, Capri Sun, Pop Tarts and more! After the competition closed, the campaign received a total of 1.4 million votes. We increased our tweet impressions by 4X more than the usual tweet impressions -- from 1944 to 7228 tweet impressions. Additionally, across our social media accounts and the participating brand accounts, over 18 million tweet impressions were collected and 281,000 tweet impressions from our account that were related to the Twitter bracket. By raising awareness of each food brand involved and highlighting the success of our unique tactics in increasing engagement with millennial/Gen Z audiences in real-time, we surpassed our campaign goals.

Media

Produced by

The Tylt

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.