ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

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2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

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Editing

Illustration

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Leader

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Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

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Twitter Voice

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From the 11th Annual Shorty Awards

Battle of the Brands: Best Twitter Bracket

Finalist in Polls & Surveys

About this entry

Why does this entry deserve to win?

Results

This campaign was one of the most successful examples of brand polling our team conducted via social media. Six of the eight brands in the Twitter voting bracket -- Wendy's, Denny's, Steak-umm, Totino's, Moonpie and Chex Mix -- actively engaged with our company via social media by publishing posts about the polling competition. In addition to the eight brands in the bracket we saw other food brands fight it out on Twitter wishing they were included with amazing conversations by Insomnia Cookies, Checkers, Potbelly, Pluckers, Capri Sun, Pop Tarts and more! After the competition closed, the campaign received a total of 1.4 million votes. We increased our tweet impressions by 4X more than the usual tweet impressions -- from 1944 to 7228 tweet impressions. Additionally, across our social media accounts and the participating brand accounts, over 18 million tweet impressions were collected and 281,000 tweet impressions from our account that were related to the Twitter bracket. By raising awareness of each food brand involved and highlighting the success of our unique tactics in increasing engagement with millennial/Gen Z audiences in real-time, we surpassed our campaign goals.

Media

Produced by

The Tylt

Links

Entry Credits