CONGRATULATIONS BRAND & ORGANIZATIONS WINNERS! see the list

11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Nick March Basketball Bracket

Finalist in Polls & Surveys

Audience Honor in Polls & Surveys

Objective

Leverage the collective mania of college basketball brackets in March, creating a basketball bracket of our own, featuring some favorite Nickelodeon characters.

Strategy

We published this poll-based story in phases throughout the course of a couple days, that aligned with the NCAA's Final Four weekend (which any basketball fan knows is peak time for hoops-related content). This gave fans plenty of time to vote before the slides expired, & we updated the bracket results in real time.

Results

This was one of Nickelodeon's most successful Instagram Stories of all time.

Media

Video for Nick March Basketball Bracket

Produced by

Nickelodeon

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.