Leverage the collective mania of college basketball brackets in March, creating a basketball bracket of our own, featuring some favorite Nickelodeon characters.
We published this poll-based story in phases throughout the course of a couple days, that aligned with the NCAA's Final Four weekend (which any basketball fan knows is peak time for hoops-related content). This gave fans plenty of time to vote before the slides expired, & we updated the bracket results in real time.
This was one of Nickelodeon's most successful Instagram Stories of all time.
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