ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards

Cuervo: Clusterfest

Finalist in Wine, Beer & Spirits

About this entry

Cuervo came to Viacom to expand upon their 360 sponsorship of Clusterfest. They wanted to create content and an on the ground activation that would express its in-the-moment, up-for-anything spirit, acting as the catalyst for enjoyment at Clusterfest. With Cuervo we curated our own, exclusive underground show featuring comedian Matteo Lane to build excitement and anticipation for his performance at the festival.  

Why does this entry deserve to win?

Viacom tapped into Comedy Commune, an ongoing underground pop-up comedy show that had never been televised, yet had existed in the murky underground of the comedy world for years. The privacy of the event allowed Lane to truly be in the moment and allowed Cuervo to treat our fans to an exclusive behind-the-curtain look at his performance.  

Throughout the fly on the wall-style piece, Cuervo was featured as the drink of the night, lighting up the room with branded neon signs as audience members enjoyed their Cuervo cocktails. For a bigger peak behind the curtain, we followed Matteo to the green room for a laid back interview as a bar cart furnished with Cuervo cemented the sponsorship connection.  

The long-form campaign rolled out on Comedy Central’s YouTube, Facebook and Twitter feeds, along with :30 second cutdowns for Instagram, to serve as lead-up content to hype the festival. 

Results

With cocktails and spirits courtesy of Cuervo, this funny, docu-style spot showcased a night of stand-up and behind-the-scenes hangs, giving fans a rarely seen glimpse behind the stage of comedy.  

This buzz worthy campaign surpassed the client’s expectations and produced strong results in anticipation of Cuervo’s on the ground presence at Clusterfest. Our long-form content had 733K views across both Facebook and Twitter, in addition to 379K views on YouTube alone. This anticipatory docu-series got fans excited to see Cuervo and Matteo Lane on the ground at Cluterfest.  

Media

Video for Cuervo: Clusterfest

Produced by

Viacom Velocity, Jose Cuervo

Entry Credits