The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 13th Annual Shorty Awards


Winner in Micro-Influencer Strategy

Entered in Food & Beverage

About this entry

Transform Budweiser’s experiential platform - BudX - at Super Bowl 54 into a truly global moment that generates 1 billion impressions and builds the brand’s cultural credibility.

Why does this entry deserve to win?

We turned an event into a platform for influencers within art, music, fashion, and sports to connect, collaborate, and create in front of a global audience. With more than 200 influencers from 13 countries, we turned BudX into a global lifestyle community that provided intimate looks into these influencers’ stories and perspectives as compared to the typical influencer content. We facilitated shareable moments through carefully curated experiences that inspired thousands of pieces of content.



Video for BudXMiami

Entrant Company / Organization Name

Deutsch NY, Budweiser

Entry Credits