Transform Budweiser’s experiential platform - BudX - at Super Bowl 54 into a truly global moment that generates 1 billion impressions and builds the brand’s cultural credibility.
We turned an event into a platform for influencers within art, music, fashion, and sports to connect, collaborate, and create in front of a global audience. With more than 200 influencers from 13 countries, we turned BudX into a global lifestyle community that provided intimate looks into these influencers’ stories and perspectives as compared to the typical influencer content. We facilitated shareable moments through carefully curated experiences that inspired thousands of pieces of content.
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