CONGRATS FINALISTS! SEE THE LIST

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

BudXMiami

Finalist in Micro-Influencer Strategy

Entered in Food & Beverage

Objective

Transform Budweiser’s experiential platform - BudX - at Super Bowl 54 into a truly global moment that generates 1 billion impressions and builds the brand’s cultural credibility.

Strategy

We turned an event into a platform for influencers within art, music, fashion, and sports to connect, collaborate, and create in front of a global audience. With more than 200 influencers from 13 countries, we turned BudX into a global lifestyle community that provided intimate looks into these influencers’ stories and perspectives as compared to the typical influencer content. We facilitated shareable moments through carefully curated experiences that inspired thousands of pieces of content.

Results

Media

Video for BudXMiami

Produced by

Deutsch NY, Budweiser

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!