THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 13th Annual Shorty Awards Best Micro-Influencer Strategy

This award honors the best integration of micro-influencers as part of an overall campaign strategy to effectively engage across various social media and digital platforms. In order to be eligible, the micro-influencer(s) must have less than 100K followers during the release of the campaign.

Nominees

#WeStandTogether - Amplifying Our Strong Pride(ful) Voices
Bigo Live broadcaster Code.Beau is a charismatic multimedia creator with a passion for amplifying u…
ADT Partners with Micro-Influencers Sharing Tips, Activities and Recipes to Keep You #SafeAtHome
As the #1 most trusted home security brand in the US, ADT is here to help you protect what matters …
winner
BudXMiami
Transform Budweiser’s experiential platform - BudX - at Super Bowl 54 into a truly global moment th…
finalist
Clueless 25th Anniversary
Paramount’s smart, charming and hilarious cult-classic film, Clueless, celebrated its 25th annivers…
Color & Capital For Good: An Eastern Bank initiative dedicated to closing Boston’s racial wealth gap
With over 200 years in business, Eastern Bank has a long history of doing what's right and smart an…
finalist
ConceptD - Creativity Decoded
As a brand that makes bespoke products for creatives centered on precision and high performance, th…
CooperVision: MiSight® 1 day Contact Lenses Micro-Influencer Campaign
Launching a revolutionary children's eye health product during a time of crisis is complex. With th…
Crest #SmileBreak Campaign
The Crest #SmileBreak campaign was unique from the perspective of its objectives. Different from mo…
Jack In The Box Microinfluencer Strategy 2020
Starting in 2019, Jack In The Box began partnering with micro influencers to bring Jack’s Limitless…
Living Jin: Reimagining Plant Based
Living Jin is a specialty health and wellness retailer dedicated to making traditional, plant based…
Micro-influencers Engage Georgia Voters Ahead of Runoffs
Hawkfish and Progress Georgia partnered to execute a social media campaign to motivate Black and pe…
finalist
RadioGlobe
As we sat on a late-night, pizza-fuelled, Zoom call in May 2020 discussing how we could create a pr…
SHOWTIME #TheChiIsWhy
The Chi, from Emmy winner Lena Waithe, is a coming-of-age drama that closely follows the interconne…
finalist
audience honor
Social Studies x Panera Get Buzzed: Coffee Subscription Micro-Influencer Launch
Panera Bread shocked the QSR world in the pre-pandemic weeks prior to lockdown when they effectivel…
The Ad Council & Twitch: My Mask is my Cheat Code
As the number of COVID-19 cases in the U.S. was hitting new highs in October 2020, and the country …
finalist
UCLA Health #Team LA TikTok Campaign
2020 UCLA Health #Team LA TikTok Campaign objective and goals: As one of the Top 4 health …