13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best Micro-Influencer Strategy

This award honors the best integration of micro-influencers as part of an overall campaign strategy to effectively engage across various social media and digital platforms. In order to be eligible, the micro-influencer(s) must have less than 100K followers during the release of the campaign.

Finalists

finalist
BudXMiami
Transform Budweiser’s experiential platform - BudX - at Super Bowl 54 into a truly global moment that generates 1 billion impressions and builds the brand’s cultural credibility.
finalist
Clueless 25th Anniversary
Paramount’s smart, charming and hilarious cult-classic film, Clueless, celebrated its 25th anniversary in July 2020. Featuring a new assortment of Clueless apparel and an anniversary edition blu-ray, we activated 8 micro-influencers to come up with their best looks inspired by the iconic fashion of the movie. Despite having to shift our anniversar…
finalist
ConceptD - Creativity Decoded
As a brand that makes bespoke products for creatives centered on precision and high performance, the challenge for ConceptD was to stand out among the well-established competitors that have already earned their reputation amongst graphic designers and visual effect artists. Before entering into the ideation phase of Creativity Decoded, ConceptD…
finalist
RadioGlobe
As we sat on a late-night, pizza-fuelled, Zoom call in May 2020 discussing how we could create a project to rescue our now "cancelled due to a global pandemic" plans to celebrate the 10th birthday of our DesignSpark engineering community, we knew that there was someone that we had to call (and it wasn't the Ghostbusters).  With just 4 weeks to …
finalist
Social Studies x Panera Get Buzzed: Coffee Subscription Micro-Influencer Launch
Panera Bread shocked the QSR world in the pre-pandemic weeks prior to lockdown when they effectively rethought how consumers purchase coffee and launched an $8.99 unlimited hot coffee and tea subscription, a game-changer for the casual food space used to $7 lattes and one of the brand’s biggest launches to date. Panera extended their four-year rel…
finalist
UCLA Health #Team LA TikTok Campaign
2020 UCLA Health #Team LA TikTok Campaign objective and goals: As one of the Top 4 health institutions in the nation, UCLA Health aims to be identified as a positive leader figure at the forefront of the COVID-19 pandemic.  To provide coping support tools to manage stress due to the pandemic.  To bring the Los Angeles comm…

Nominees

#WeStandTogether - Amplifying Our Strong Pride(ful) Voices
Bigo Live broadcaster Code.Beau is a charismatic multimedia creator with a passion for amplifying underrepresented voices. Those tuning in to watch him live can always count on seeing his iconic ear-to-ear grin and playful chatter, complimented by his hot takes on the ‘latest.’ His momentum on the platform continues to steadily climb, garnering roughly 3,00…
ADT Partners with Micro-Influencers Sharing Tips, Activities and Recipes to Keep You #SafeAtHome
As the #1 most trusted home security brand in the US, ADT is here to help you protect what matters most. When the pandemic hit earlier last year, people found themselves spending more time than ever at home. ADT saw this as an opportunity to organically deliver upon our brand mission to help keep people safe at home. ADT pivoted our influencer strategy to p…
Color & Capital For Good: An Eastern Bank initiative dedicated to closing Boston’s racial wealth gap
With over 200 years in business, Eastern Bank has a long history of doing what's right and smart and a deep-rooted commitment to fighting for social justice and equality.  Last year, we focused on addressing the systemic racism and wealth inequities within Boston's Black and Latinx communities with our "Color & Capital for Good" campaign. Living under ou…
CooperVision: MiSight® 1 day Contact Lenses Micro-Influencer Campaign
Launching a revolutionary children's eye health product during a time of crisis is complex. With the world off its axis, breaking through with a compelling value proposition requires authenticity and clearly targeted messaging.  From August - November of 2020, CooperVision launched the first ever consumer campaign for MiSight® 1 day contact lenses, their gr…
Crest #SmileBreak Campaign
The Crest #SmileBreak campaign was unique from the perspective of its objectives. Different from more traditional influencer campaigns, it was charged with a two-fold challenge: to help shift Crest’s ad focus to resonate with consumers in the new social distancing climate, and to fill a significant content gap for the brand brought about by the pandemic. …
Jack In The Box Microinfluencer Strategy 2020
Starting in 2019, Jack In The Box began partnering with micro influencers to bring Jack’s Limitless personality to life through natural fans and influencers. As many competitors were investing in major celebrity talent, Jack made a commitment to pivot and prioritize the development of a robust micro influencer strategy that brought character, authenticity a…
Living Jin: Reimagining Plant Based
Living Jin is a specialty health and wellness retailer dedicated to making traditional, plant based Korean health foods available to a global audience. We aim to create better, more sustainable food products for the health of both people and the planet while at the same time encouraging our customers to channel their creativity in the kitchen. We teamed …
Micro-influencers Engage Georgia Voters Ahead of Runoffs
Hawkfish and Progress Georgia partnered to execute a social media campaign to motivate Black and people of color in Georgia to vote in the Senate runoff elections. In a saturated ad ecosystem, with voter turnout tending to be significantly lower in off-cycle elections, our program focused on breaking through the noise with organic content that would be rela…
SHOWTIME #TheChiIsWhy
The Chi, from Emmy winner Lena Waithe, is a coming-of-age drama that closely follows the interconnected lives and stories of Black residents in the Southside of Chicago. It has consistently ranked highly among premium cable series as a “most social program”. Therefore, heading into season 3, SHOWTIME® aimed to authentically connect with our growing Black au…
The Ad Council & Twitch: My Mask is my Cheat Code
As the number of COVID-19 cases in the U.S. was hitting new highs in October 2020, and the country was in lockdown due to the pandemic, live-streaming audiences spurred with Twitch leading the way. With the continuous push to remind Americans about the critical importance of mask-wearing to slow the spread of COVID-19, Ad Council identified the need to exte…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!