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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

#WeStandTogether - Amplifying Our Strong Pride(ful) Voices

Entered in Micro-Influencer Strategy

Objective

Bigo Live broadcaster Code.Beau is a charismatic multimedia creator with a passion for amplifying underrepresented voices. Those tuning in to watch him live can always count on seeing his iconic ear-to-ear grin and playful chatter, complimented by his hot takes on the ‘latest.’ His momentum on the platform continues to steadily climb, garnering roughly 3,000+ views every time he goes live.  When he's not streaming he likes to stay active in his community, acting as a brand ambassador and running his small home decor business. In all, he fiercely believes that Black Lives Matter, LGBTQ+ rights are human rights, and that everyone must do their best to live their lives authentically.

Strategy

When COVID-19 hampered our ability to physically connect, Code.Beau was able to seize the moment and reimagine how he connected with his followers in a thoughtful, meaningful way. As a firm believer that everyone deserves the license to openly be their authentic self, Code.Beau was a natural fit for Bigo Live’s LGBTQ+ Pride month celebration, #WeStandTogether. 

In order to build momentum for his growing base and raise awareness for his social-good platform, Code.Beau:

Results

Bigo Live’s LGBTQ+ Pride celebration observed a significant spike in engagement and viewership thanks in part to Code.Beau’s involvement and fervor for the cause. This important discourse was able to reach thousands of users (across LGBTQ+ communities and allies) through the platform’s multi-guest room offerings. Code.Beau’s stream on Bigo Live ended up driving a 300%+ increase in engagement compared to the platform's average stream. By leveraging his influence, Code.Beau encouraged his followers to give back during the event through one of the platform’s in-app features, resulting in donations raised benefitting The Trevor Project, the world's largest suicide prevention and crisis intervention organization for LGBTQ+ youth. Code.Beau's presence on the platform has helped facilitate meaningful partnerships with foundations like The Trevor Project, helping creators like Code.Beau further champion Bigo Live's mission to create a safe and inclusive space.


 

Media

Produced by

Bigo Live

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

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