Best use of a Hashtag in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best use of a Hashtag

This award honors the most creative and effective use of hashtags across any platform for a specific brand, cause, marketing campaign, product, or service.

See previous winners and honorees here.

#GettyMuseumChallenge

When Getty closed to support coronavirus response in March 2020, we as the digital team had to stop and rethink what our audiences would need or want from us during this crisis. We brainstormed ways that Getty’s digital resources could be of service to people when they were spending more time at home due to government-mandated quarantines, social distancing…

Greta Thunberg. Xiuhtezcatl Martinez. Joshua Wong. Ilwad Elman. Kennedy Odede. Nawaal Akram. What do all these people have in common? They are young, they are hopeful, they are driven and they are #SolvingIt. #SolvingIt is a weekly Instagram series that highlights young activists, artists, changemakers and innovators who are taking action in their co…

Cases of COVID-19 are on the rise. Despite warnings about COVID-19, young adults were viewing themselves as immune to the virus and not social distancing. To speak directly to the Gen Z and Millennial audience about the importance of social distancing, Freeform launched the #StayTheFFHome campaign.

2020 US Elections Hashtag - الجزيرة_أمريكا20#

The United States presidential election is an exceptional occurrence that attracts the attention of media outlets around the world. In 2020, Aljazeera channel managed to produce a distinctive and diversified coverage engendering a strategic digital campaign that outperformed the typical TV news materials in terms of interaction and audience reach. The dig…

Best of Use Hastag / #kalpunutmaz

As quite a popular habit in Turkey, people likes to make a conversation on second screen about TV shows during broadcast. The different hashtags determined for each episode to bind the conversations together. As we do it permanently for the series Sen Çal Kapımı, broadcasted on FOX. However, our goal is making the series in Twitter’s Trending Topic and woul…

Create No Matter What

When the Covid-19 pandemic took the world by storm in 2020, the creative community was not spared. Jobs were lost. Freelance work dried up. And creatives, oft-inspired by the outdoors, community get-togethers, and new experiences, ran out of energy and motivation. Instead, they followed orders, stayed home, and grasped at straws for creative stimulation. …

Global Movie Day

On February 8, 2020, the Academy of Motion Picture Arts and Sciences established and launched Global Movie Day, a day for film fans around the world to celebrate their favorite movies and engage with Academy members and filmmakers across social media. The inaugural holiday was held the day before the 92nd Oscars. Premise: Global Movie Day is held on the…

Make It Together

As KitchenAid entered 2020, sales of their beloved stand mixer were down nearly 40% YOY. The cultural icon that historically sold itself was now struggling to keep pace with the market and capture its fair share of consumer demand. Trends of convenience, health and multifunctional cooking were driving growth in the category, but consumers saw the stand mixe…

Mat Kar Forward

BACKGROUND Digital footprints have real world consequences Communicating in the digital age is so constant, instant and effortless, that we forget that our messages can have real-life implications. The culture of forwarding unverified messages, hate speech and fake news has plagued India for a long time, and has led to communal tension, civi…

Thanks, Birth Control

Thanks, Birth Control Day is a national effort to mobilize people to speak positively about all that birth control makes possible for young people, families, and our nation. Thanks, Birth Control is an integrated marketing and communications campaign that consists of social media, traditional media relations activities, entertainment media, content creation…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!