13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best use of a Hashtag

This award honors the most creative and effective use of hashtags across any platform for a specific brand, cause, marketing campaign, product, or service.

See previous winners and honorees here.

Finalists

finalist
#GettyMuseumChallenge
When Getty closed to support coronavirus response in March 2020, we as the digital team had to stop and rethink what our audiences would need or want from us during this crisis. We brainstormed ways that Getty’s digital resources could be of service to people when they were spending more time at home due to government-mandated quarantines, social …
finalist
2020 US Elections Hashtag - الجزيرة_أمريكا20#
The United States presidential election is an exceptional occurrence that attracts the attention of media outlets around the world. In 2020, Aljazeera channel managed to produce a distinctive and diversified coverage engendering a strategic digital campaign that outperformed the typical TV news materials in terms of interaction and audience reac…
finalist
Best of Use Hastag / #kalpunutmaz
As quite a popular habit in Turkey, people likes to make a conversation on second screen about TV shows during broadcast. The different hashtags determined for each episode to bind the conversations together. As we do it permanently for the series Sen Çal Kapımı, broadcasted on FOX. However, our goal is making the series in Twitter’s Trending Topi…
finalist
Create No Matter What
When the Covid-19 pandemic took the world by storm in 2020, the creative community was not spared. Jobs were lost. Freelance work dried up. And creatives, oft-inspired by the outdoors, community get-togethers, and new experiences, ran out of energy and motivation. Instead, they followed orders, stayed home, and grasped at straws for creative stimu…
finalist
Mat Kar Forward
  BACKGROUND   Digital footprints have real world consequences Communicating in the digital age is so constant, instant and effortless, that we forget that our messages can have real-life implications. The culture of forwarding unverified messages, hate speech and fake news has plagued India for a long time, and has led to communal ten…
finalist
Thanks, Birth Control
Thanks, Birth Control Day is a national effort to mobilize people to speak positively about all that birth control makes possible for young people, families, and our nation. Thanks, Birth Control is an integrated marketing and communications campaign that consists of social media, traditional media relations activities, entertainment media, conten…

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!