ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Best Multi-Platform Campaign

This award honors the most effective and creative campaign spanning multiple digital and social platforms. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its goals.

For campaigns integrating across digital and traditional media channels, see Best Integrated Campaign.

See previous winners and honorees here.

Finalists

finalist
gold
audience
Pockets 4 Bits: Gamer Snacks Level Up
Hot PocketsⓇ is a 40-year-old brand with wide recognition. During those four decades, the brand has rarely spoken directly to its target eater as a viable buyer. As the ‘purchasers,’ Moms and Dads have been the primary recipients of Hot Pockets messaging and marketing, not the kids and teens who (predominantly) gobble up Hot Pockets. We call them …
finalist
silver
Amazon Studio’s The Wilds Social Media Campaign
Surviving your teenage years can be just as hard, if not harder than surviving a deserted island. In other words, being a teenage girl today is the real living hell. Prime Video partnered with Way To Blue to develop a fully integrated and comprehensive digital campaign for Amazon’s first ever original YA TV series. Our goal was to attract a new an…
finalist
bronze
#AloneTogether
At the start of COVID19’s spread across the United States, ViacomCBS’ Entertainment & Youth brands (led by MTV) realized there was an urgent need to educate audiences on the importance of social distancing and staying home. Bars were packed, and students were heading off to spring break despite reports of the virus’ severity. To help flatten the c…
finalist
bronze
Getting Gen Z Dancing: BEN and Ubisoft launch “Just Dance 2021”
Game developer Ubisoft launched the newest title in its popular Just Dance franchise, “Just Dance 2021,” during an explosive time for the gaming world and amidst global lockdowns. With a November 12 release date, “Just Dance 2021” arrived close to the holidays, when new gaming consoles were hitting the scene and seasonal discounts were ramping up.…
finalist
bronze
Google x The Daily Social Distancing Show
​​​​​​Boost awareness for Google’s 2020 ‘Year in Search’ campaign through the voice and lens of The Daily Social Distancing Show with Trevor Noah and drive video views of Google’s brand creative cross-platform.
finalist
bronze
New Jingle for a New Era
The events of summer 2020 sparked a nationwide reckoning on racial injustice, exposing deep-seeded racism throughout American culture—even in the country’s most well-known ice cream truck jingle. When a viral video surfaced the racist origins of the song “Turkey in the Straw,” we knew that Good Humor had the responsibility to respond immediatel…

Nominees

#AbortionIsEssential
The goal of our campaign was to ensure that those who need abortion — a time-sensitive, essential health care procedure — could still receive it. #AbortionIsEssential was initially created as a direct response to Texas Governor Greg Abbott’s attempt to use the Covid pandemic as an excuse to block access to safe, legal abortion. It was crucial to educate and…
#VictoryPages: Social Media History
In Russia, Victory Day is among the most remarkable dates. Almost every family had ancestors who fought in the war. But the younger people are losing connection with this part of history. That's why we decided to give young Russians a chance to express themselves in digital art in the format of social networks. #VictoryPages is the versatile social media…
#WhatWeDoNext
The overall goal of the #WhatWeDoNext campaign was to put the spotlight on brilliant, inspiring Gen Z minds from diverse backgrounds who are building a better future through connected technology. Gen Z is often negatively stereotyped as screen-obsessed, self-serving, superficial, social media addicts who are disengaged with “reality”.  The aim of the #Wh…
2020 US Elections Multi-Platform Campaign
Al Jazeera Arabic US Elections 2020 Integrated Campaign The United States presidential election is an exceptional occurrence that attracts the attention of media outlets around the world. In 2020, Aljazeera Digital Newsroom managed to produce a distinctive and diversified coverage engendering a strategic digital campaign that outperformed the typical T…
Animaniacs Social Media Campaign
Hulu partnered with Home Brew for a zany social campaign unlike any other. Twenty-two years after the show’s original run, Animaniacs was back with all-new episodes, and we were tasked to revive the 90s show for the reboot’s launch on Hulu.
At Home With Our Family
While COVID-19 halted production for Hallmark Channel’s 2-hour daily lifestyle show “Home & Family” (H&F), Crown Media Family Network’s social media team pivoted quickly & successfully to produce new, original content from March – September 2020 to keep viewers engaged the entire time to ensure we didn’t lose their interest, and to attain high ratings when …
BUBBA burger® Sun’s Out Buns Out Campaign
With more than 30 years of experience, BUBBA burger offers consumers clean ingredients and exciting new products in their burger selections. Products that quickly cook from frozen to a juicy and delicious burger, perfect for all eating and snacking occasions. The BUBBA burger shopper is looking for products at the intersection of quality and convenience,…
Bomb Pop is Not One Thing
Tweens (aged 9 – 14) are the most diverse, multi-faceted, culturally agile, and relentlessly creative cohort in US history. They have wide interests and consume diverse content. They are inherently curious, forever exploring the depths of their own identity and discovering the world around them. Most Tweens and their parents know Bomb Pop as the seasonal su…
Cascade x The Daily Show
Our objective was to educate Millennial consumers by highlighting the time-saving and sustainable benefits of dishwashing vs. handwashing, all while playing up Cascade Platinum’s tongue-in-cheek “Do it Every Night” campaign message.  
Chipotle Together
Before March 2020, approximately 20% of Chipotle’s sales were digital. But with a global pandemic shutting down in-restaurant dining rooms across the country, we knew that had to change, fast. So we took to social to get the word out about online ordering and delivery.
Choose Your Alternate F’reality (#FrealAF)
Our challenge was to increase brand awareness, highlight a new packaging refresh and new, healthier options (smoothies and protein shakes) to the market, by attracting new consumers and converting current consumers into super fans. We looked to c-stores to fuel growth in by developing a campaign that was as unique as its target audience— Gen Z. 
Comfortable Super Bowl Social
In 2020, Rocket Mortgage debuted the "Comfortable" campaign at Super Bowl LIV. Featuring Jason Momoa, it demonstrated (in what some might consider a decidedly uncomfortable way) that home is where you're most at ease. Just like Jason is comfortable at home, Rocket Mortgage wants you comfortable financing one.  Through arresting visuals, a blockbuster sta…
CooperVision: MiSight® 1 Day Contact Lenses Multi-Platform Campaign
Launching a revolutionary children's eye health product during a time of crisis is complex. With the world off its axis, breaking through with a compelling value proposition requires authenticity and clearly targeted messaging.  From August - November of 2020, CooperVision launched its first ever consumer campaign for MiSight® 1 day contact lenses, its grou…
Create No Matter What
When the Covid-19 pandemic took the world by storm in 2020, the creative community was not spared. Jobs were lost. Freelance work dried up. And creatives, oft-inspired by the outdoors, community get-togethers, and new experiences, ran out of energy and motivation. Instead, they followed orders, stayed home, and grasped at straws for creative stimulation. …
Crest Whitening Emulsions Multi-Platform Campaign
Building on their portfolio of teeth whitening offerings, Crest introduced in 2020 their new Crest Whitening Emulsions, featuring three new products utilizing first-of-its-kind technology. In debuting a breakthrough innovation of this type – to be marketed as the better, faster, easier teeth whitening experience for consumers – a key goal was building aware…
David Dobrik x HeadCount
Metro PR created this campaign in an effort to address record-low new voter registrations due to closed college campuses during the pandemic. We took this idea to our client, David Dobrik, and got him attached. Dobrik himself is not eligible to vote in federal U.S. elections as he was born in Slovakia and brought over to the U.S. as a small child by his par…
Enter The Butcher
A wild first season of The Boys dropped in July 2019 and left cult fans wanting more of these transgressive superheroes and the anti-heroes who know the truth. The series quickly built buzz, certified Fresh on Rotten Tomatoes, and delighted fans who found it.  In January, Amazon greenlit a nine-month lead up to catapult the September premiere of Season 2 in…
GoPro Hero 9 Announcement
When renowned action-photography brand GoPro gave Adorama the inside scoop on its soon-to-be-released Hero 9 camera, Adorama knew it had to think outside of the box with its announcement strategy. The Hero 9 promised all the features the action-photography community had been pining for, and Adorama knew the photography world couldn’t wait to get their hands…
Goldman Sachs #MakeSmallBig Holiday Market
Each holiday season, Goldman Sachs (GS) converts the lobbies of their New York City and London offices to a small business marketplace, featuring dozens of small businesses from their 10,000 Small Businesses (10KSB) and 10,000 Women (10KW) programs. Both programs, established over ten years ago, help entrepreneurs around the globe create jobs and economic o…
HATCHING THE LAUNCH OF FLEX PASTE
The Flex Seal Family of Products is the industry leader in the world of sealants, with a line of adhesive bonding products based upon the idea of liquid rubber. Its Founder, Inventor, Spokesman and CEO, Phil Swift, holds a unique position in American culture as a head of a company who is also a legitimate internet meme sensation, with over 6,600,000 followe…
Halloween Social
With so many people working from home because of COVID-19, a lot of them realized they needed more “living” space – even ghosts. Rocket Mortgage® can help anyone find the extra space they need and feel confident they’re getting the right mortgage without ever leaving the comfort of their own home. Ghost Roommate was able to utilize the humorous situation of…
Holiday Even Brighter - H-E-B's Holiday Campaign
2020 was tough  - but the Texas spirit is tougher, and there's nothing more Texan than H-E-B, a much beloved grocery store and brand focused on making the lives of Texans better since 1905. As the holiday season of 2020 grew near, H-E-B was determined to be the light at the end of the tunnel - helping, inspiring and empowering Texans to "Holiday Even Bright…
Inventing Possibilities, Bloomberg Media
The need for innovation has never been greater. We are in a time that demands new thinking, based on trusted insight. A time that requires new solutions, created to tackle challenges in unique ways. A time that craves new leadership, committed to harnessing the resilience of human ingenuity — and to driving it forward.   Through its unrivaled global reach…
JoJo Siwa: Slumber Party at Target
ViacomCBS aimed to deliver an exclusive and unique program for Target that would bring families and friends together virtually or in-person for JoJo Siwa’s Slumber Party. With the current environment and landscape due to COVID-19, ViacomCBS ultimately wanted create a Slumber Party night-in for JoJo Siwa fans across the nation as a way to connect with one an…
K/DA - MORE ft. Madison Beer, (G)I-DLE, Lexie Liu, Jaira Burns, Seraphine (Official Music Video)
This year, Riot Games wanted to build upon the success of K/DA in 2018 and continue their journey as musicians, with a unique focus on creating an immersive and realistic experience for fans of not only League of Legends, but K/DA specifically. Fans of the group were affectionately labeled as BLADES ('I'm a goddess with a BLADE'), similar to how artists in …
Logitech #MyNewOffice and #LogiMakeItWork Social Campaigns
At the beginning of 2020, the COVID-19 pandemic presented a challenge to many brands: How should they continue to communicate and engage with consumers in a tasteful, sensitive way, without seeming tone-deaf in an unprecedented time of uncertainty? The “My New Office” and “Logi Make It Work” social campaigns were joint campaign efforts between Logitech and …
Logitech CES #StartAFollowing Campaign
In January 2020, Logitech attended CES in Las Vegas. By having a presence at the event, Logitech wanted to drive broad-scale awareness that it is a player in the streaming space, as well as encourage online and on-the-ground audiences to engage with the brand on social media.
Logitech G’s #DearWires Campaign
Logitech G tasked Streetsense with developing and implementing a cross-channel marketing campaign to drive awareness and adoption of the brand’s wireless product line known as the G-Series. The brand’s goal: “When people think wireless, they think of G.” The goal was to drive consumer stories and user-generated content through a dynamic, community-centri…
Meow Mix Remix Campaign
Cats are finicky and their owners switch brands often in search of food their cats like. Meow Mix was no longer relevant or distinct; it became another offering on the shelf. We needed to leverage the brand’s powerful equity, its iconic jingle (“Meow, meow, meow, meow…”), to make Meow Mix famous again as the taste cats love.
Natural Light Worldwide Commencement
Given the state of the growing pandemic, universities had to cancel their on-campus graduation ceremonies, meaning graduating seniors wouldn’t get to celebrate their hard work during college. As a brand that strives to help its fans look back on college fondly, Natural Light’s first objective was to find a solution to this situation. The idea for fully virt…
PATRÓN Toast To Your Real Ones
At a time when transparency, authenticity and clarity are more important than ever, PATRÓN believes people deserve to know what they are enjoying in every glass of the world’s number one ultra-premium tequila: 0% Additives, 100% PATRÓN Tequila.   For decades, some tequila makers have added artificial flavors, aromas and colors to alter quality and enh…
Prime Video’s “The Pack” Packed Weekend
What if, just for one weekend, we honored the unconditional love and unmatched bond between humans and dogs with a weekend unlike any other? To celebrate the premiere of The Pack, Amazon Prime Video created the ultimate holiday for dogs and the people who love them: an extraordinary "Packed Weekend”, offering one-of-a-kind, pup-centric experiences. This …
Q Campaign
The goal of this campaign was to build brand awareness and raise our profile as market leaders in the defense, intelligence, and critical infrastructure industries while also driving potential applicants to site. This was the first external integrated marketing campaign our Corporation has ever run. As a digital marketing team, we aimed at leveraging a mix …
RAM Trucks Integration into Yellowstone
To create an idea built upon Ram Trucks’ multi-year Yellowstone sponsorship and aligned with the intense social buzz for the series.
S.Pellegrino Presents: "Our Food, Our Stories" with Kristen Kish
The holiday season is a key moment for S.Pellegrino, which has long held a place on consumers’ holiday tables to elevate special moments and dining experiences. In 2019, S.Pellegrino established Friendsgiving as a pillar moment for the brand, launching a campaign that extended beyond the traditional holiday celebrations and proved successful with consumers.…
Scoob! Digital Campaign
Home Brew was proud to partner with Warner Bros. for the launch of SCOOB!, an animated reboot of a 50 year old classic featuring the original loveable characters and a brand-new story.
Smile Cookie 2020
Every year the funds raised by Smile Cookie Week have a direct and tangible impact all across the country. Our primary goal for 2020 was ambitious: raise the highest amount of money ever generated for Smile Cookie. This required raising an amount in excess of $9.8M.   In a year when so many individuals and organizations were challenged by COVID-19, th…
Sonic Melody
With voice commerce set to hit $40bn by 2021, audio identities not only connect brands with consumers on a new dimension, but they are also tools enabling consumers to shop, live, and pay in an increasingly digital and mobile world. Setting a new tempo for brand expression, Mastercard launched its sonic brand identity in 2019 – a comprehensive sonic archite…
Stand Up for Heroes 2020
New York’s most anticipated night of hope, healing and laughter, returned for its 14th annual celebration as a virtual event to honor our nation’s impacted veterans and their families, yesterday, Wednesday, November 18th. The event was streamed on ABC News Live, Facebook, HLN, TikTok, Twitch, and the American Forces Network. 
State Farm Costume Party
Business Objective:  With State Farm losing share among millennials because it’s seen as their “parents’ brand,” we aimed to drive their brand consideration through awareness and preference. Campaign Goal: Inspired by the cultural insight that people often dress up as Jake from State Farm for Halloween, we sought to: Engage with our millennia…
Sustainable Shoe Brand Grows Digital Revenue 22% with Testing First Strategy
Founded in 2016, a popular Brazillian shoe designer created comfortable, sustainable, and stylish sneakers for men and women worldwide. Known for their high level of craftsmanship, the young and eager brand followed suit like other new DTC brands and focused marketing on Facebook and Instagram, because it was easy, cost-effective, and the perfect target for…
Texas Tourism + Discovery and Travel Channel
Discovery, Inc. partnered with Travel Texas to create a custom marketing campaign that showcased the spectacular beauty of Texas, as told through the lens of Discovery and Travel Channel. The goal was to leverage the credibility of Discovery, Inc’s trusted brands and engage exploration and travel enthusiasts with content that depicted locations not commonly…
Trolls World Tour Digital Campaign
Home Brew partnered with DreamWorks/Universal for the theatrical-turned-PVOD release of Trolls World Tour in what became a historical release for the motion picture industry. While adapting to the global coronavirus pandemic and its impact on all film releases, our goal was to fuel excitement, spread positivity, and eventize a family-fun experience aroun…
Undertaker's 30th Anniversary
The Undertaker is one of the most legendary characters and performers in WWE history, who made his debut 30 years ago and has been a cornerstone of WWE programming ever sense. For his 30th anniversary, WWE celebrated The Undertaker by providing unique content across all of our digital and social media platforms, anchored by five in-depth documentary product…
Unlimited Eye Browsing
Visible stepped on the scene as a wireless service ready to change wireless service—for the better. But to do that, we had to first build awareness about who we are and how we’re different. Enter: a series of straight-up, self-aware commercials featuring Dan Levy promoting our $40/month offering, including unlimited data for unlimited Internet browsing. In …
Vote For Your Life
Since 1990, MTV has mobilized the youth vote in every single election. Through Rock The Vote, Choose or Lose, and +1 The Vote – we’ve empowered generation after generation of young Americans to use their power and make their voices heard at the ballot box. But with so much at stake in the 2020 Election, these unprecedented times called for an unprecedent…
Vote Naked / Thirst Trap the Vote
Our goal for Vote Naked/Thirst Trap the Vote was to give our audience vital information about voting in a way that kept them entertained. Our intention was that those efforts would encourage our fans to vote, while giving them engaging content that they could share with friends to encourage voting (while also driving more views across our social channels).
Zimmer Biomet: Don’t Let Pain Gain on You
In the uniquely challenging time of COVID-19, Zimmer Biomet wanted people living with chronic joint pain to feel safe and confident to seek the relief they need – even during a global pandemic. That’s why Don’t Let Pain Gain on You was developed.  Our goal was to gain attention of potential joint replacement patients through marketing and communications con…
grown-ish Social Video Campaign
In the third season of Freeform’s original series “grown-ish”,  Zoey (Yara Shahidi) and her friends return to Cal U with confidence and swagger. They all think they’ve got their Junior year on lock, but quickly realize that they’re not as grown as they think. And one character had a mother of a secret - she’s pregnant! The primary goal was to make a big …