THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 13th Annual Shorty Awards Best Multi-Platform Campaign

This award honors the most effective and creative campaign spanning multiple digital and social platforms. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its goals.

For campaigns integrating across digital and traditional media channels, see Best Integrated Campaign.

See previous winners and honorees here.

Winner

Multi-Platform Campaign
winner
Busch Apple
Our objective was to expand our product line by introducing our first flavored beer. We wanted to r…

Finalists

Multi-Platform Campaign
finalist
gold honor
audience honor
Pockets 4 Bits: Gamer Snacks Level Up
Hot PocketsⓇ is a 40-year-old brand with wide recognition. During those four decades, the brand has…
Multi-Platform Campaign
finalist
silver honor
Amazon Studio’s The Wilds Social Media Campaign
Surviving your teenage years can be just as hard, if not harder than surviving a deserted island. I…
Multi-Platform Campaign
finalist
bronze honor
#AloneTogether
At the start of COVID19’s spread across the United States, ViacomCBS’ Entertainment & Youth brands …
Multi-Platform Campaign
finalist
bronze honor
Getting Gen Z Dancing: BEN and Ubisoft launch “Just Dance 2021”
Game developer Ubisoft launched the newest title in its popular Just Dance franchise, “Just Dance 2…
Multi-Platform Campaign
finalist
bronze honor
Google x The Daily Social Distancing Show
​​​​​​Boost awareness for Google’s 2020 ‘Year in Search’ campaign through the voice and lens of The…
Multi-Platform Campaign
finalist
bronze honor
New Jingle for a New Era
The events of summer 2020 sparked a nationwide reckoning on racial injustice, exposing deep-seeded …

Nominees

Multi-Platform Campaign
#AbortionIsEssential
The goal of our campaign was to ensure that those who need abortion — a time-sensitive, essential h…
Multi-Platform Campaign
#WhatWeDoNext
The overall goal of the #WhatWeDoNext campaign was to put the spotlight on brilliant, inspiring Gen…
Multi-Platform Campaign
2020 US Elections Multi-Platform Campaign
Al Jazeera Arabic US Elections 2020 Integrated Campaign The United States presidential electio…
Multi-Platform Campaign
Animaniacs Social Media Campaign
Hulu partnered with Home Brew for a zany social campaign unlike any other. Twenty-two years after t…
Multi-Platform Campaign
At Home With Our Family
While COVID-19 halted production for Hallmark Channel’s 2-hour daily lifestyle show “Home & Family”…
Multi-Platform Campaign
BUBBA burger® Sun’s Out Buns Out Campaign
With more than 30 years of experience, BUBBA burger offers consumers clean ingredients and exciting…
Multi-Platform Campaign
Bomb Pop is Not One Thing
Tweens (aged 9 – 14) are the most diverse, multi-faceted, culturally agile, and relentlessly creati…
Multi-Platform Campaign
Cascade x The Daily Show
Our objective was to educate Millennial consumers by highlighting the time-saving and sustainable b…
Multi-Platform Campaign
Chipotle Together
Before March 2020, approximately 20% of Chipotle’s sales were digital. But with a global pandemic s…
Multi-Platform Campaign
Choose Your Alternate F’reality (#FrealAF)
Our challenge was to increase brand awareness, highlight a new packaging refresh and new, healthier…
Multi-Platform Campaign
Comfortable Super Bowl Social
In 2020, Rocket Mortgage debuted the "Comfortable" campaign at Super Bowl LIV. Featuring Jason Momo…
Multi-Platform Campaign
CooperVision: MiSight® 1 Day Contact Lenses Multi-Platform Campaign
Launching a revolutionary children's eye health product during a time of crisis is complex. With th…
Multi-Platform Campaign
Create No Matter What
When the Covid-19 pandemic took the world by storm in 2020, the creative community was not spared. …
Multi-Platform Campaign
Crest Whitening Emulsions Multi-Platform Campaign
Building on their portfolio of teeth whitening offerings, Crest introduced in 2020 their new Crest …
Multi-Platform Campaign
David Dobrik x HeadCount
Metro PR created this campaign in an effort to address record-low new voter registrations due to cl…
Multi-Platform Campaign
Enter The Butcher
A wild first season of The Boys dropped in July 2019 and left cult fans wanting more of these trans…
Multi-Platform Campaign
GoPro Hero 9 Announcement
When renowned action-photography brand GoPro gave Adorama the inside scoop on its soon-to-be-releas…
Multi-Platform Campaign
Goldman Sachs #MakeSmallBig Holiday Market
Each holiday season, Goldman Sachs (GS) converts the lobbies of their New York City and London offi…
Multi-Platform Campaign
HATCHING THE LAUNCH OF FLEX PASTE
The Flex Seal Family of Products is the industry leader in the world of sealants, with a line of ad…
Multi-Platform Campaign
Halloween Social
With so many people working from home because of COVID-19, a lot of them realized they needed more …
Multi-Platform Campaign
Holiday Even Brighter - H-E-B's Holiday Campaign
2020 was tough  - but the Texas spirit is tougher, and there's nothing more Texan than H-E-B, a muc…
Multi-Platform Campaign
Inventing Possibilities, Bloomberg Media
The need for innovation has never been greater. We are in a time that demands new thinking, based o…
Multi-Platform Campaign
JoJo Siwa: Slumber Party at Target
ViacomCBS aimed to deliver an exclusive and unique program for Target that would bring families and…
Multi-Platform Campaign
K/DA - MORE ft. Madison Beer, (G)I-DLE, Lexie Liu, Jaira Burns, Seraphine (Official Music Video)
This year, Riot Games wanted to build upon the success of K/DA in 2018 and continue their journey a…
Multi-Platform Campaign
Logitech #MyNewOffice and #LogiMakeItWork Social Campaigns
At the beginning of 2020, the COVID-19 pandemic presented a challenge to many brands: How should th…
Multi-Platform Campaign
Logitech CES #StartAFollowing Campaign
In January 2020, Logitech attended CES in Las Vegas. By having a presence at the event, Logitech wa…
Multi-Platform Campaign
Logitech G’s #DearWires Campaign
Logitech G tasked Streetsense with developing and implementing a cross-channel marketing campaign t…
Multi-Platform Campaign
Meow Mix Remix Campaign
Cats are finicky and their owners switch brands often in search of food their cats like. Meow Mix w…
Multi-Platform Campaign
Natural Light Worldwide Commencement
Given the state of the growing pandemic, universities had to cancel their on-campus graduation cere…
Multi-Platform Campaign
PATRÓN Toast To Your Real Ones
At a time when transparency, authenticity and clarity are more important than ever, PATRÓN believes…
Multi-Platform Campaign
Prime Video’s “The Pack” Packed Weekend
What if, just for one weekend, we honored the unconditional love and unmatched bond between humans …
Multi-Platform Campaign
Q Campaign
The goal of this campaign was to build brand awareness and raise our profile as market leaders in t…
Multi-Platform Campaign
RAM Trucks Integration into Yellowstone
To create an idea built upon Ram Trucks’ multi-year Yellowstone sponsorship and aligned with the in…
Multi-Platform Campaign
S.Pellegrino Presents: "Our Food, Our Stories" with Kristen Kish
The holiday season is a key moment for S.Pellegrino, which has long held a place on consumers’ holi…
Multi-Platform Campaign
Scoob! Digital Campaign
Home Brew was proud to partner with Warner Bros. for the launch of SCOOB!, an animated reboot of a …
Multi-Platform Campaign
Smile Cookie 2020
Every year the funds raised by Smile Cookie Week have a direct and tangible impact all across the c…
Multi-Platform Campaign
Sonic Melody
With voice commerce set to hit $40bn by 2021, audio identities not only connect brands with consume…
Multi-Platform Campaign
Stand Up for Heroes 2020
New York’s most anticipated night of hope, healing and laughter, returned for its 14th annual celeb…
Multi-Platform Campaign
State Farm Costume Party
Business Objective:  With State Farm losing share among millennials because it’s seen as their “…
Multi-Platform Campaign
Sustainable Shoe Brand Grows Digital Revenue 22% with Testing First Strategy
Founded in 2016, a popular Brazillian shoe designer created comfortable, sustainable, and stylish s…
Multi-Platform Campaign
Texas Tourism + Discovery and Travel Channel
Discovery, Inc. partnered with Travel Texas to create a custom marketing campaign that showcased th…
Multi-Platform Campaign
Trolls World Tour Digital Campaign
Home Brew partnered with DreamWorks/Universal for the theatrical-turned-PVOD release of Trolls Worl…
Multi-Platform Campaign
Undertaker's 30th Anniversary
The Undertaker is one of the most legendary characters and performers in WWE history, who made his …
Multi-Platform Campaign
Unlimited Eye Browsing
Visible stepped on the scene as a wireless service ready to change wireless service—for the better.…
Multi-Platform Campaign
Vote For Your Life
Since 1990, MTV has mobilized the youth vote in every single election. Through Rock The Vote, Choos…
Multi-Platform Campaign
Vote Naked / Thirst Trap the Vote
Our goal for Vote Naked/Thirst Trap the Vote was to give our audience vital information about votin…
Multi-Platform Campaign
Zimmer Biomet: Don’t Let Pain Gain on You
In the uniquely challenging time of COVID-19, Zimmer Biomet wanted people living with chronic joint…
Multi-Platform Campaign
grown-ish Social Video Campaign
In the third season of Freeform’s original series “grown-ish”,  Zoey (Yara Shahidi) and her friends…