ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

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2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

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Zimmer Biomet: Don’t Let Pain Gain on You

Entered in Health & Medical, Multi-Platform Campaign

Objective

In the uniquely challenging time of COVID-19, Zimmer Biomet wanted people living with chronic joint pain to feel safe and confident to seek the relief they need – even during a global pandemic. That’s why Don’t Let Pain Gain on You was developed.  Our goal was to gain attention of potential joint replacement patients through marketing and communications content that alleviates fears & concerns around joint replacement surgeries and educate this audience about concerns in delaying joint replacement surgeries (e.g.: safety, post-surgical care) all while driving qualified traffic to the campaign landing page (DontLetPainGain.com) with ReadyPatient, the readypatient.com, prompting users to take action (ex. consume specific content).

Strategy

Our DTC campaign strategy was to educate patients on why it's important and safe to seek operative care for their joint pain by gathering national and localized data quantifying patient and caregiver perceptions of joint replacement surgery to help validate timeliness of urgency messaging. The longer people wait for joint replacement, the worse joint degeneration could become. Before too long, they may not be able to enjoy the things they love or need to do. But there's something they can do right now to begin to put the pain far behind them. And that is to overcome the uncertainty associated with joint replacement.   

To motivate our audience to overcome this uncertainty, W2O executed a dynamic, multichannel educational campaign to empower joint replacement candidates to have an informed conversation with their doctor about scheduling or rescheduling their joint replacement surgery during COVID-19 and to visit DontLetPainGain.com for more information. Key strategies included: 

Campaign Landing Page -DontLetPainGain.com 

Public Relations 

Marketing/Social Media 

Results

(Following are high-level success/results points to maintain client confidentiality)

Public Relations  

Marketing / Social Media 

Media

Produced by

Real Chemistry, Zimmer Biomet

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Entry Credits