13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best in Health & Medical

This award honors the integration of social media with websites and apps that provide access, information, advice about health and medical issues. The use of social media elements to enhance user interactivity, promotions, contests and campaigns are eligible.

See previous winners and honorees here.
An Envious Digital Experience
With the launch of their “Keep Your Body Working” campaign, Massage Envy set out to change the way people think about massage, stretch, and skin care services by making these services part of a person’s everyday health and wellness routine, instead of a luxury. And so they needed an agency partner to change the way people find, schedule, and access Massage …
Building a Healthier World with American Lung Association
As the leading nonprofit for lung health, the American Lung Association had specific needs that a total website redesign had to reflect. Every aspect of the project - from page design to SEO to user experience - had to support its vision: a world free of lung disease. This meant accomplishing multiple milestones in the project: ● Constituent groups fr…
Covid-19 Coverage from STAT
STAT set out from the beginning, even before the pandemic became a pandemic, to be on top of this story and provide the best, most accessible information about the virus. We wanted to ensure that everyone could receive thorough, accessible reporting to remain as informed as possible while we all charted these treacherous, unknown waters. It was also importa…
Let's Talk - Ending Unintended Pregnancy
Every day in developing countries, 20,000 girls under the age of 18 give birth. Early and unintended pregnancy (EUP) impacts an adolescent or young woman's health and education, limits her future opportunities, and often ostracizes her from her family and local community. Factors including social norms, socioeconomic status, limited access to sexual health …
Let’s Endo the Pain – The Alliance for Endometriosis Survey
The Alliance for Endometriosis, which was announced in the Fall of 2020, is a collective of women’s health focused organizations united by a singular goal: to improve the lives of the one in 10 women of reproductive age in the United States living with endometriosis. Alliance members include AbbVie, the American College of Obstetricians and Gynecologists…
NYC COVID-19 Heroes - nychealthheroes.com
At the height of the COVID-19 pandemic in 2020, thousands of New Yorkers poured into the city’s 11 public hospitals with a deadly virus. With compassion and courage, doctors, nurses and other healthcare workers healed and provided comfort to the sick. They saved countless lives. Tragically, there were many others that could not be saved, including patients …
Say Goodbye
Peripheral atherectomies are complicated procedures, and doctors never really know what they’re going to encounter when they go into a vessel. To prepare for any eventuality, they’re forced to keep a suite of devices on hand, ramping up cost, complexity, and stress levels. AngioDynamics, a global medical device company specializing in vascular and oncolo…
The First Arthritis-Friendly Website
Living with arthritis can be a pain—literally. So if you’re one of the 50 million adults in the U.S. managing this condition, you’ve likely spent a lot of time searching for any and every kind of arthritis treatment out there. Enter Voltaren Arthritis Pain Gel—the first and only full-prescription strength, nonsteroidal anti-inflammatory gel for powerful …
Zimmer Biomet: Don’t Let Pain Gain on You
In the uniquely challenging time of COVID-19, Zimmer Biomet wanted people living with chronic joint pain to feel safe and confident to seek the relief they need – even during a global pandemic. That’s why Don’t Let Pain Gain on You was developed.  Our goal was to gain attention of potential joint replacement patients through marketing and communications con…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!