ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

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Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

An Envious Digital Experience

Finalist in Fitness, Health, & Wellness, Health & Medical

Silver Distinction in UX/UI

Audience Honor in UX/UI, Health & Medical

Objective

With the launch of their “Keep Your Body Working” campaign, Massage Envy set out to change the way people think about massage, stretch, and skin care services by making these services part of a person’s everyday health and wellness routine, instead of a luxury. And so they needed an agency partner to change the way people find, schedule, and access Massage Envy services across their digital properties. They chose Chemistry to solve this problem.

Massage Envy tasked Chemistry with bringing their new brand to life accurately and consistently across their digital platforms, position their products and services as necessary parts to any self-care regimen, make it easy to find and schedule appointments, and do this while being true to the established “Keep Your Body Working” brand campaign.  And Chemistry did just that. Massage was no longer a luxury or day trip with girlfriends.  It is about total body care and wellness for everyone.

Strategy

In order to create a digital experience that is true to the brand, and make it as easy as possible to convert prospects into visitors and members, we had a robust strategy and implementation.  Chemistry partnered with the Massage Envy team to complete a full discovery strategy complete with surveys and stakeholder interviews to hone in on what the user wants and needs and what we want them to do (CONVERT!).  Through UX and UI phases, the discovery output was brought to life in a well-defined navigation bringing valuable information to the fore front and embody the brand voice throughout.  

The website and app has everything from a wise, insightful tone to improved user journeys to a sleek modern design to enhanced tracking to personalized journeys depending on your user type and a brand-new backend CMS.

Both the app and website were created in parallel to ensure a consistent consumer experience from end to end.  The new app includes new features for the consumer – the ability to book appointments at multiple locations, compare multiple locations, search by provider and easy access to wellness plans.

To comply with the ongoing pandemic Chemistry also took many turns in the process to show locations open and what services were provided as well as safety plans in place.

And probably the coolest thing that the team was able to accomplish from a development perspective is that the app and the desktop version of book an appointment within the website is one set of code.

Results

Both the web and app were launched during a pandemic. During a time when other health and wellness retailers were suffering a loss of web and foot traffic, Massage Envy experienced results that were still amazing just in the first month of the launch. Online appointments actually INCREASED during this unprecedented time. 

Media

Video for An Envious Digital Experience

Produced by

Chemistry Agency, Massage Envy

Link

Entry Credits