13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps

Best UX/UI

This award honors the best UX/UI on social media and digital. Design elements used in posts, to enhance social profiles, and as part of integrated campaigns are eligible. Creative integrity, strategic integration, and effectiveness will be considered.

See previous winners and honorees here.
UX/UI
An Envious Digital Experience
With the launch of their “Keep Your Body Working” campaign, Massage Envy set out to change the way people think about massage, stretch, and skin care services by making these services part of a person’s everyday health and wellness routine, instead of a luxury. And so they needed an agency partner to change the way people find, schedule, and access Massage …
UX/UI
Industry City
Much of what IBM offers is not seen with the naked eye, and therefore our clients are unaware of our expertise and solutions. We had an opportunity to present our solutions through the lens of our client–and how it will enable them to meet their customer expectations of today.
UX/UI
L'Oréal.com new corporate website
L'Oréal corporate website represents one of the first digital touchpoint of the company. The new L’Oréal.com aims to install a consistent identity for the Group through all the corporate digital ecosystem and to strengthen engagement of our audiences. The objective was to create an immersive experience showcasing the uniqueness of our Brands and providin…
UX/UI
Lifesum, first digital health app to create and launch a health widget for iOS 14
Lifesum is on a mission to help people live happier and healthier lives through better eating. Accomplishing this mission relies, in part, on creating ways to support users in their daily decision-making pertaining to nutrition.  With this in mind, we’re always looking to leverage technology to create such means of daily support, particularly on mobile. …
UX/UI
Poland Spring Origin Website
With year 2 media of Poland Spring Origin launching in 2020, we were tasked to review the brand landing page, 2019 results, and develop a plan to make the overall look of the landing page match the premium look and feel of the brand, increase usability and responsiveness for the page, meet ADA standards, and improve our organic search visibility. Simply put…
UX/UI
Setting the Standard for Sports Industry Push Notifications
The Vikings digital and social departments are always on the hunt for new ways to reach various audiences. No matter if you're a diehard fan who wants to consume as much information as possible or a low-key fan who just wants top news, push notifications allow for the user to experience a direct link to our team and explore areas of our mobile app that they…
UX/UI
The USTA & IBM - Enabling the 2020 (Virtual) U.S. Open
On June 17th the USTA announced the 2020 US Open would be a spectator-less tournament, giving our collective team 12 weeks to re-imagine the Grand Slam in a virtual format – that would give fans at home an immersive, interactive digital experience, as well as the sights, sounds and rivalries that typically unfold across the millions of spectators on site an…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!