Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Overall Presence

Clubhouse NEW! Discord NEW! Emerging Platform NEW! Facebook Facebook Messenger NEW! Instagram LinkedIn NEW! Multi-Platform NEW! Pinterest NEW! Reddit NEW! Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat NEW! Weibo NEW! WhatsApp NEW! YouTube

Influencer & Celebrity Brand Partnership

Emerging Platform NEW! Facebook Instagram Multi-Platform Snapchat TikTok Twitter YouTube

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Games Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Content and Media

Audio Clips NEW! Blogs NEW! Branded Content Branded Podcast Branded Series Clapback NEW! Contest or Promotion Data Visualization Emojis Filter/Lens GIFs Hashtag Meme Native Advertising Newsletters NEW! Podcast Podcast Mini Series Polls & Surveys Single Post or Activation NEW! Stickers NEW! User-Generated Content Voice NEW!

Strategy & Engagement

Artificial Intelligence Call to Action Chatbots Community Management Creative Use of Technology Customer Service Employee Engagement NEW! Fundraising NEW! Gamification Geo-Targeting NEW! Globalization NEW! Humor Insights & Trends NEW! Integration with Live Television Large Media Buying Strategy LGBTQ Community Engagement Localization Media Buying Strategy on a Shoe-String Micro-Influencer Strategy Mid-Range Media Buying Strategy Multicultural Community Engagement Music & Dance Organic Promotion Paid & Amplification NEW! Physical and Digital Convergence Public Service Announcement Real Time Media Buy Real Time Response Shopping NEW! Storytelling Takeovers NEW!

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

From the 13th Annual Shorty Awards Best UX/UI

This award honors the best UX/UI on social media and digital. Design elements used in posts, to enhance social profiles, and as part of integrated campaigns are eligible. Creative integrity, strategic integration, and effectiveness will be considered.

See previous winners and honorees here.

Winner

UX/UI
winner
Poland Spring Origin Website
With year 2 media of Poland Spring Origin launching in 2020, we were tasked to review the brand landing page, 2019 results, and develop a plan to make the overall look of the landing page match the premium look and feel of the brand, increase usability and responsiveness for the page, meet ADA standards, and improve our organic search visibility. …

Finalists

UX/UI
finalist
gold
Setting the Standard for Sports Industry Push Notifications
The Vikings digital and social departments are always on the hunt for new ways to reach various audiences. No matter if you're a diehard fan who wants to consume as much information as possible or a low-key fan who just wants top news, push notifications allow for the user to experience a direct link to our team and explore areas of our mobile app…
UX/UI
finalist
silver
audience
An Envious Digital Experience
With the launch of their “Keep Your Body Working” campaign, Massage Envy set out to change the way people think about massage, stretch, and skin care services by making these services part of a person’s everyday health and wellness routine, instead of a luxury. And so they needed an agency partner to change the way people find, schedule, and acces…
UX/UI
finalist
silver
Industry City
Much of what IBM offers is not seen with the naked eye, and therefore our clients are unaware of our expertise and solutions. We had an opportunity to present our solutions through the lens of our client–and how it will enable them to meet their customer expectations of today.
UX/UI
finalist
silver
Lifesum, first digital health app to create and launch a health widget for iOS 14
Lifesum is on a mission to help people live happier and healthier lives through better eating. Accomplishing this mission relies, in part, on creating ways to support users in their daily decision-making pertaining to nutrition.  With this in mind, we’re always looking to leverage technology to create such means of daily support, particularly o…
UX/UI
finalist
bronze
The USTA & IBM - Enabling the 2020 (Virtual) U.S. Open
On June 17th the USTA announced the 2020 US Open would be a spectator-less tournament, giving our collective team 12 weeks to re-imagine the Grand Slam in a virtual format – that would give fans at home an immersive, interactive digital experience, as well as the sights, sounds and rivalries that typically unfold across the millions of spectators …

Nominees

UX/UI
L'Oréal.com new corporate website
L'Oréal corporate website represents one of the first digital touchpoint of the company. The new L’Oréal.com aims to install a consistent identity for the Group through all the corporate digital ecosystem and to strengthen engagement of our audiences. The objective was to create an immersive experience showcasing the uniqueness of our Brands and providin…