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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Setting the Standard for Sports Industry Push Notifications

Finalist in UX/UI

Objective

The Vikings digital and social departments are always on the hunt for new ways to reach various audiences. No matter if you're a diehard fan who wants to consume as much information as possible or a low-key fan who just wants top news, push notifications allow for the user to experience a direct link to our team and explore areas of our mobile app that they may not have previously known about.

In 2020, the Minnesota Vikings digital team knew that without fans in the stadium, engagement on our mobile platforms would be critical. Once in the app, the user is connected to all types of content and unique experiences such as Vikings draft class, trivia, poll questions and navigation during events. To make sure the app was reaching new audiences, the Vikings expanded its best-in-class push notification system using Rover Experiences that brought fans into the action on gameday and during tentpole events.

Strategy

The Vikings build all push notifications through the Rover platform. “Experiences” are custom made screens filled with graphics, videos, photos, buttons and other pieces of content to highlight large campaigns or weekly initiatives to promote.

The digital team works closely with the Vikings creative design team to make the template for each push notification that has an "Experience." An Experience can include things like game previews, NFL draft, training camp guides, and more. Working in partnership with the design teams helps achieve a consistent overall brand presence.

Results

Media

Video for Setting the Standard for Sports Industry Push Notifications

Produced by

Minnesota Vikings

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

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