ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

L'Oréal.com new corporate website

Finalist in Brand Identity, Kids & Lifestyle, Beauty

Entered in UX/UI

Objective

L'Oréal corporate website represents one of the first digital touchpoint of the company. The new L’Oréal.com aims to install a consistent identity for the Group through all the corporate digital ecosystem and to strengthen engagement of our audiences.

The objective was to create an immersive experience showcasing the uniqueness of our Brands and providing transparency inspired from L'Oréal purpose showing how “we create the beauty that moves the world”.

Strategy

Starting point of a re-imagined digital ecosystem, the new loreal.com install a coherent identity through a new design system, tools and methodologies shared between different teams.

In order to answer our audiences needs and catering to their digital behaviors, we carefully laid down the foundations of a website inspired by the beautiful human stories behind the successes of the company.

For a web experience just as beautiful as our brands, we use the best of innovative web technologies, as AMP framework and PWA. Data driven and content-focused, the new L'Oréal.com is a living platform to share information, inspire our stakeholders and celebrate our diversity through new engaging formats as ultra-smooth full screen Videos, Podcast and immersive Stories.

We wanted – like our beauty products - to be accessible to all. To do this, we worked hand-in-hand with experts to ensure the right use of fonts, buttons in a fast and fluid interface optimized from mobile, to tablet to desktop.

As a role model of an international presence, L’Oréal.com integrates more that 30 languages, 49 countries in a new ecosystem that replaces a multitude of local websites created over the past.

Inspired by new creative methodologies, L’Oréal.com is developed from a transversal Design System, following Atomic Design methodology, now shared between all our corporate platforms to ensure a seamless experience and brand consistency.

Results

As a result, the new L’Oréal.com leads a higher engagement with our audiences. The Bounce Rate decreased by -21%. Session duration growed by +35% and users page per session increased more than +24%

We moved from 42 local websites to one global platform used by all the corporate communication teams worldwide and guarantees search engine visibility and local social platforms presence around the world.

The new Design system is now deployed on different websites or mobile apps and used in total autonomy by different internal teams, partners and creative agencies around the world.

Accessible for the visually impaired, SEO optimized to ensure proper information discovery, the new L’Oréal.com is now RGAA compliant and meets a 88% score from our last accessibility audit without neglecting the immersive aspect of the experience.

And finally, following groups advocacy studies, the new L’Oréal.com has a significant impact on the image of the Group, in particular by: Commitments to ecology, the innovative side of the Group, ethics and values, commitment to gender equality.

Media

Produced by

L'Oréal

Link

Entry Credits