13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best in Beauty

This award honors the best use of social media and digital by beauty brands, publications and services. Objectives may include promoting the launch of a new line or service, elevating a brand's presence through digital and sharing tips and best practices with current and potential consumers.

See previous winners and honorees here.

Finalists

finalist
Amway’s Artistry Studio™
Looking good and feeling good often go hand in hand. But when you’re someone who is always on-the-go, finding the time to build up that confidence is much easier said than done. So when Amway’s Artistry Studio Skin sought to promote their new skincare product line, we knew we needed to give consumers a way to turn their skincare routines into a mo…
finalist
#ThisIsBliss: Collab | Movers + Shakers | Bliss
After some initial success on TikTok, beauty brand Bliss was ready to do something big on the platform. This is exactly what they did for the launch of their new product line, Clear Genius. Clear Genius is a product line that focuses on skin problems. TikTok has been recognized as the top platform to drive awareness among young audiences (source: …
finalist
Granular Audience Strategy and Testing Drives Revenue and Higher AOV at Scale
ColourPop needed a data-driven and scalable media strategy to grow revenue efficiently while supporting ongoing product launches. Due to the visual nature of Facebook and Instagram, these platforms had the most opportunity for ColourPop’s eye-catching products. The brand’s biggest challenge had been its campaign organization: with a strong inv…
finalist
L'Oréal.com new corporate website
L'Oréal corporate website represents one of the first digital touchpoint of the company. The new L’Oréal.com aims to install a consistent identity for the Group through all the corporate digital ecosystem and to strengthen engagement of our audiences. The objective was to create an immersive experience showcasing the uniqueness of our Brands an…
finalist
Launching Restylane Kysse During the COVID-19 Pandemic
Real Chemistry planned to launch Galderma’s new hyaluronic acid (HA) lip filler Restylane® Kysse with a series of up close and personal activations that showcased why women loved it. Then COVID-19 hit. Cosmetic offices around the country were forced to close, challenging Galderma to quickly jump to action to ensure providers felt supported more th…
finalist
PERFECT MARC JACOBS Virtual Global Launch Event
PERFECT MARC JACOBS, the newest fragrance from Marc Jacobs Fragrances, is a celebration of self-love, originality, and you – inspired by Marc Jacobs’ personal mantra: “I am perfect as I am,” which is symbolized by a tattoo of the word “PERFECT” on his wrist. The concept, which supports the belief and positive affirmation that everyone is perfect i…
finalist
Schick Hydro Silk Presents Brow Talk
In 2020, masks became an everyday necessity, and as a result, women prioritized above the mask beauty (since March, eye makeup sales are up 204% and lipstick sales are down 15%). Besides masks, the pandemic also closed down salons and spas, leaving women in-need of at-home eyebrow grooming solutions. This made us wonder, how do we show women th…
finalist
Schick Shave the Day
In a sea of men’s grooming sameness, Schick Xtreme needed to stand for more than just price and promotion. So we looked to lend our shaving expertise to a good cause. That’s when we discovered the St. Baldrick’s Foundation - an organization that hosts head shaving events to raise money for childhood cancer treatment and research. But with COVID…

Nominees

#BestHairDays
This year, OLAPLEX launched a revolutionary new professional inspired at-home treatment, N°.0 Intensive Bond Building Treatment, that would be yet another game-changer for beauty consumers and hair care professionals alike. OLAPLEX is credited with creating the bond building hair category.  The goal with this campaign was to successfully launch OLAPLEX'S ne…
#FAKEAFLASHNAP
Our objective for the launch of the Flash Nap Instant Revival Eye Gel-Cream was simple: We wanted EVERYONE using and talking about our brandnew eye cream, a quick and easy fix for reducing under-eye puffiness and waking up tired eyes –no matter how much sleep you actually got the night before!
A Moment of Bliss (For Your Skin)
Bliss is a leader in accessible, and effective skincare for all, known for their body and skincare products that are cruelty-free, planet-friendly and affordable. From face masks to moisturizers, Bliss makes products that are good for your skin and the planet. They started out as a spa brand, expanded into retail including CVS, Ulta, and Target, and now sel…
BH Cosmetics - Drop Dead Gorgeous Collection Campaign
Despite 2020’s tone, BH Cosmetics wanted to give their fans something to inspire creativity and celebrate makeup’s biggest holiday, even if it looked very different this year. The brand did this via a unique Halloween product drop called the “Drop Dead Gorgeous” collection. While this was planned before COVID-19 was on the radar, BH knew their customer base…
Lifting Lashes and Sales
Grande Cosmetics has had the same mission from day one — make everyone feel their best in their own skin. Their hero products help their customers achieve fuller-looking lashes, brows, lips, and hair. In 2020, Grande launched their first-ever tool — GrandeLASH-LIFT, a rechargeable, heated eyelash curler that gently and safely curls lashes without any pin…
Peace Out Skincare's Retinol Eye Stick Launch
Founder Enrico Frezza was never a fan of traditional eye creams because they were too messy and would often run into his eyes, and he limited using prescription retinoids to minimize the appearance of wrinkles under his eyes to 2-3 times per week to prevent any harsh side effects. Being the active ingredient enthusiast that he is, Frezza took matters into h…
The first ever TikTok beauty content house
To create the first-ever beauty branded TikTok creator house.
Thumb-stopping Content for Friends & Family Promotional campaign
Drive awareness and conversion to FentyBeauty.com from our organic social channels.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!