ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Best in Beauty

This award honors the best use of social media and digital by beauty brands, publications and services. Objectives may include promoting the launch of a new line or service, elevating a brand's presence through digital and sharing tips and best practices with current and potential consumers.

See previous winners and honorees here.

Winner

Beauty
winner
Schick Shave the Day
In a sea of men’s grooming sameness, Schick Xtreme needed to stand for more than just price and promotion. So we looked to lend our shaving expertise to a good cause. That’s when we discovered the St. Baldrick’s Foundation - an organization that hosts head shaving events to raise money for childhood cancer treatment and research. But with COVID…

Finalists

Beauty
finalist
gold
audience
Amway’s Artistry Studio™
Looking good and feeling good often go hand in hand. But when you’re someone who is always on-the-go, finding the time to build up that confidence is much easier said than done. So when Amway’s Artistry Studio Skin sought to promote their new skincare product line, we knew we needed to give consumers a way to turn their skincare routines into a mo…
Beauty
finalist
#ThisIsBliss: Collab | Movers + Shakers | Bliss
After some initial success on TikTok, beauty brand Bliss was ready to do something big on the platform. This is exactly what they did for the launch of their new product line, Clear Genius. Clear Genius is a product line that focuses on skin problems. TikTok has been recognized as the top platform to drive awareness among young audiences (source: …
Beauty
finalist
Granular Audience Strategy and Testing Drives Revenue and Higher AOV at Scale
ColourPop needed a data-driven and scalable media strategy to grow revenue efficiently while supporting ongoing product launches. Due to the visual nature of Facebook and Instagram, these platforms had the most opportunity for ColourPop’s eye-catching products. The brand’s biggest challenge had been its campaign organization: with a strong inv…
Beauty
finalist
L'Oréal.com new corporate website
L'Oréal corporate website represents one of the first digital touchpoint of the company. The new L’Oréal.com aims to install a consistent identity for the Group through all the corporate digital ecosystem and to strengthen engagement of our audiences. The objective was to create an immersive experience showcasing the uniqueness of our Brands an…
Beauty
finalist
Launching Restylane Kysse During the COVID-19 Pandemic
Real Chemistry planned to launch Galderma’s new hyaluronic acid (HA) lip filler Restylane® Kysse with a series of up close and personal activations that showcased why women loved it. Then COVID-19 hit. Cosmetic offices around the country were forced to close, challenging Galderma to quickly jump to action to ensure providers felt supported more th…
Beauty
finalist
PERFECT MARC JACOBS Virtual Global Launch Event
PERFECT MARC JACOBS, the newest fragrance from Marc Jacobs Fragrances, is a celebration of self-love, originality, and you – inspired by Marc Jacobs’ personal mantra: “I am perfect as I am,” which is symbolized by a tattoo of the word “PERFECT” on his wrist. The concept, which supports the belief and positive affirmation that everyone is perfect i…
Beauty
finalist
Schick Hydro Silk Presents Brow Talk
In 2020, masks became an everyday necessity, and as a result, women prioritized above the mask beauty (since March, eye makeup sales are up 204% and lipstick sales are down 15%). Besides masks, the pandemic also closed down salons and spas, leaving women in-need of at-home eyebrow grooming solutions. This made us wonder, how do we show women th…

Nominees

Beauty
#BestHairDays
This year, OLAPLEX launched a revolutionary new professional inspired at-home treatment, N°.0 Intensive Bond Building Treatment, that would be yet another game-changer for beauty consumers and hair care professionals alike. OLAPLEX is credited with creating the bond building hair category.  The goal with this campaign was to successfully launch OLAPLEX'S ne…
Beauty
#FAKEAFLASHNAP
Our objective for the launch of the Flash Nap Instant Revival Eye Gel-Cream was simple: We wanted EVERYONE using and talking about our brandnew eye cream, a quick and easy fix for reducing under-eye puffiness and waking up tired eyes –no matter how much sleep you actually got the night before!
Beauty
A Moment of Bliss (For Your Skin)
Bliss is a leader in accessible, and effective skincare for all, known for their body and skincare products that are cruelty-free, planet-friendly and affordable. From face masks to moisturizers, Bliss makes products that are good for your skin and the planet. They started out as a spa brand, expanded into retail including CVS, Ulta, and Target, and now sel…
Beauty
BH Cosmetics - Drop Dead Gorgeous Collection Campaign
Despite 2020’s tone, BH Cosmetics wanted to give their fans something to inspire creativity and celebrate makeup’s biggest holiday, even if it looked very different this year. The brand did this via a unique Halloween product drop called the “Drop Dead Gorgeous” collection. While this was planned before COVID-19 was on the radar, BH knew their customer base…
Beauty
Lifting Lashes and Sales
Grande Cosmetics has had the same mission from day one — make everyone feel their best in their own skin. Their hero products help their customers achieve fuller-looking lashes, brows, lips, and hair. In 2020, Grande launched their first-ever tool — GrandeLASH-LIFT, a rechargeable, heated eyelash curler that gently and safely curls lashes without any pin…
Beauty
Peace Out Skincare's Retinol Eye Stick Launch
Founder Enrico Frezza was never a fan of traditional eye creams because they were too messy and would often run into his eyes, and he limited using prescription retinoids to minimize the appearance of wrinkles under his eyes to 2-3 times per week to prevent any harsh side effects. Being the active ingredient enthusiast that he is, Frezza took matters into h…
Beauty
The first ever TikTok beauty content house
To create the first-ever beauty branded TikTok creator house.
Beauty
Thumb-stopping Content for Friends & Family Promotional campaign
Drive awareness and conversion to FentyBeauty.com from our organic social channels.