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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Thumb-stopping Content for Friends & Family Promotional campaign

Entered in Beauty, Meme

Objective

Drive awareness and conversion to FentyBeauty.com from our organic social channels.

Strategy

We knew we had to create a truly differentiated content strategy cut through during a highly competitive time. Covid was in full swing, and many brands were pivoting to focus fully on digital and launching sales. To ensure we stood out amongst the sea of sales, we used our one-of-a-kind brand voice, memes, and highly engaging stories to drive virality and traffic to our site.

Results

The early access sale was the largest revenue day for Fenty Beauty EVER! Prior to that, Fenty Beauty launch day was the biggest revenue day to date.

Garnered 11M owned impressions

Media

Produced by

Fenty Beauty

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!