Drive awareness and conversion to FentyBeauty.com from our organic social channels.
We knew we had to create a truly differentiated content strategy cut through during a highly competitive time. Covid was in full swing, and many brands were pivoting to focus fully on digital and launching sales. To ensure we stood out amongst the sea of sales, we used our one-of-a-kind brand voice, memes, and highly engaging stories to drive virality and traffic to our site.
The early access sale was the largest revenue day for Fenty Beauty EVER! Prior to that, Fenty Beauty launch day was the biggest revenue day to date.
Garnered 11M owned impressions
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