Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The regular entry deadline is on February 10th, 2022.

From the 13th Annual Shorty Awards Best use of a Meme

This award honors those most effective and creative use of a meme by a brand, agency or organization. This could be a one off response to a news event or cultural phenomenon or part of a larger marketing campaign strategy.

See previous winners and honorees here.

Finalists

finalist
Bugles - Crunch it
The objective of the campaign was to reintroduce the Bugles brand to Gen-Z, a generation that did not share the millennial sentiment and appreciation for Bugles products. With a new face and packaging, we looked to TikTok as our primary platform for increasing brand awareness, driving sales and growing market share, all while generating brand-love…
finalist
Criminal Justice Season 2: Building a character through Memes
Before the launch of Criminal Justice Season 2 on Disney+ Hotstar, we had to kickstart chatter on social and build excitement for the return of one of our flagship originals. The common thread was the inimitable character of lawyer Madhav Mishra, played by one of the most popular actors in the Indian OTT landscape  - Pankaj Tripathi. The season al…
finalist
Disney+ Hotstar: Aarya takes over Bollywood
For creating the right conversations around the soon-to-be-launched original series, Aarya, on Disney+ Hotstar VIP, we had to ensure that we built on the buzz generated by the trailer. Our task was to fan the excitement of people, when they realized the show marked the return of a much-loved actress from Indian cinema – Sushmita Sen. We had to int…
finalist
Planet Fitness Watermelon Head
The fitness industry fills social media with a constant stream of lies, intimidation, and false expectations. However, the Planet Fitness Instagram feed stands out as an honest and unfiltered reflection of all the ways followers can experience better health and fitness. Planet Fitness’ Instagram posts aim to combat the harmful “#Fitspiration” a…
finalist
SpongeBob SquarePants Monolith Meme
Mysterious monoliths were appearing across the world. Where did they come from? Who put them there? And WHY? In 2020, a year of ugly politics & a global pandemic, it didn’t matter. These mystifying slabs of vertical metal created a sense of joy and wonder across every corner of social media. If there was anyone to take this positive moment and mak…

Nominees