13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best use of a Meme

This award honors those most effective and creative use of a meme by a brand, agency or organization. This could be a one off response to a news event or cultural phenomenon or part of a larger marketing campaign strategy.

See previous winners and honorees here.
Bugles - Crunch it
The objective of the campaign was to reintroduce the Bugles brand to Gen-Z, a generation that did not share the millennial sentiment and appreciation for Bugles products. With a new face and packaging, we looked to TikTok as our primary platform for increasing brand awareness, driving sales and growing market share, all while generating brand-love and loyal…
Criminal Justice Season 2: Building a character through Memes
Before the launch of Criminal Justice Season 2 on Disney+ Hotstar, we had to kickstart chatter on social and build excitement for the return of one of our flagship originals. The common thread was the inimitable character of lawyer Madhav Mishra, played by one of the most popular actors in the Indian OTT landscape  - Pankaj Tripathi. The season also promise…
Disney+ Hotstar: Aarya takes over Bollywood
For creating the right conversations around the soon-to-be-launched original series, Aarya, on Disney+ Hotstar VIP, we had to ensure that we built on the buzz generated by the trailer. Our task was to fan the excitement of people, when they realized the show marked the return of a much-loved actress from Indian cinema – Sushmita Sen. We had to introduce her…
Planet Fitness Watermelon Head
The fitness industry fills social media with a constant stream of lies, intimidation, and false expectations. However, the Planet Fitness Instagram feed stands out as an honest and unfiltered reflection of all the ways followers can experience better health and fitness. Planet Fitness’ Instagram posts aim to combat the harmful “#Fitspiration” and “#NoPai…
SpongeBob SquarePants Monolith Meme
Mysterious monoliths were appearing across the world. Where did they come from? Who put them there? And WHY? In 2020, a year of ugly politics & a global pandemic, it didn’t matter. These mystifying slabs of vertical metal created a sense of joy and wonder across every corner of social media. If there was anyone to take this positive moment and make it even …
Thumb-stopping Content for Friends & Family Promotional campaign
Drive awareness and conversion to FentyBeauty.com from our organic social channels.
Xbox Awkward Monkey Meme
For gamers, the summer of 2020 was full of anticipation. Both Xbox and PlayStation would soon be releasing their next generation of consoles. After the announcements of the Xbox Series X and PlayStation 5, fans spent months speculating about the two consoles, digging for more information on the release dates and prices, and predicting the companies’ next mo…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!