ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Best use of a Meme

This award honors those most effective and creative use of a meme by a brand, agency or organization. This could be a one off response to a news event or cultural phenomenon or part of a larger marketing campaign strategy.

See previous winners and honorees here.

Finalists

finalist
Bugles - Crunch it
The objective of the campaign was to reintroduce the Bugles brand to Gen-Z, a generation that did not share the millennial sentiment and appreciation for Bugles products. With a new face and packaging, we looked to TikTok as our primary platform for increasing brand awareness, driving sales and growing market share, all while generating brand-love…
finalist
Criminal Justice Season 2: Building a character through Memes
Before the launch of Criminal Justice Season 2 on Disney+ Hotstar, we had to kickstart chatter on social and build excitement for the return of one of our flagship originals. The common thread was the inimitable character of lawyer Madhav Mishra, played by one of the most popular actors in the Indian OTT landscape  - Pankaj Tripathi. The season al…
finalist
Disney+ Hotstar: Aarya takes over Bollywood
For creating the right conversations around the soon-to-be-launched original series, Aarya, on Disney+ Hotstar VIP, we had to ensure that we built on the buzz generated by the trailer. Our task was to fan the excitement of people, when they realized the show marked the return of a much-loved actress from Indian cinema – Sushmita Sen. We had to int…
finalist
Planet Fitness Watermelon Head
The fitness industry fills social media with a constant stream of lies, intimidation, and false expectations. However, the Planet Fitness Instagram feed stands out as an honest and unfiltered reflection of all the ways followers can experience better health and fitness. Planet Fitness’ Instagram posts aim to combat the harmful “#Fitspiration” a…
finalist
SpongeBob SquarePants Monolith Meme
Mysterious monoliths were appearing across the world. Where did they come from? Who put them there? And WHY? In 2020, a year of ugly politics & a global pandemic, it didn’t matter. These mystifying slabs of vertical metal created a sense of joy and wonder across every corner of social media. If there was anyone to take this positive moment and mak…

Nominees