12th Annual Shorty Awards Categories

The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.


Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of a Meme

This award honors those most effective and creative use of a meme by a brand, agency or organization. This could be a one off response to a news event or cultural phenomenon or part of a larger marketing campaign strategy.

See previous winners and honorees here.


Bike of Shame
The fitness category as a whole has gotten more competitive, more intense, and more cultish. It’s gotten so warped, that many people decide not to even start. So in order to inspire the 80% of the population that currently doesn't belong to a gym, Planet Fitness decided to do the opposite of what the industry is known for when it comes to social m…
Duolingo Push
Each year, Duolingo has marked April Fools’ Day with pranks ranging from a line of craft beers that will get you fluent in a new language to the world’s first-ever Emoji course. While a few of our past campaigns have been successful, only in 2019 did our prank make a huge, viral splash.  Our 2019 campaign, called Duolingo Push, was inspired by …
It's Gonna Be Maytag
May is a critical month for the Maytag business. Every year the brand runs its May is Maytag Month promotion, where consumers can purchase select Maytag appliances and receive a rebate by mail. By virtue of its name, Maytag tries to “own” the month of May, and every year it seeks new and creative ways to make the promotion memorable. But, like …
You Had Me At Target
Through social listening we learned that during Valentine’s Day guests refer to Target as a person versus a place, directly mentioning us as their “bae”. Based on this insight we set out to become the proxy for real-life love to all guests, regardless of relationship status. 
YouTube Rewind 2019: Offroad Meme
YouTube Rewind 2018 was the most disliked video on YouTube and the social response was “cringey.” In 2019, they needed a new approach to excite fans and one that could scale globally.
A decade after Zombieland became a hit film and a cult classic, the lead cast (Woody Harrelson, Jesse Eisenberg, Abigail Breslin, and Emma Stone) have reunited for ZOMBIELAND: DOUBLE TAP. Now it is time to reintroduce our favorite makeshift family and ignite the movie’s social fanbase.


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.