5th Annual Shorty Social Good Awards Categories


The early deadline is on Wednesday, June 24th, 2020.

From the 12th Annual Shorty Awards Best use of a Meme

This award honors those most effective and creative use of a meme by a brand, agency or organization. This could be a one off response to a news event or cultural phenomenon or part of a larger marketing campaign strategy.

See previous winners and honorees here.

Finalists

finalist
Bike of Shame
The fitness category as a whole has gotten more competitive, more intense, and more cultish. It’s gotten so warped, that many people decide not to even start. So in order to inspire the 80% of the population that currently doesn't belong to a gym, Planet Fitness decided to do the opposite of what the industry is known for when it comes to social m…
finalist
audience
Duolingo Push
Each year, Duolingo has marked April Fools’ Day with pranks ranging from a line of craft beers that will get you fluent in a new language to the world’s first-ever Emoji course. While a few of our past campaigns have been successful, only in 2019 did our prank make a huge, viral splash.  Our 2019 campaign, called Duolingo Push, was inspired by …
finalist
It's Gonna Be Maytag
May is a critical month for the Maytag business. Every year the brand runs its May is Maytag Month promotion, where consumers can purchase select Maytag appliances and receive a rebate by mail. By virtue of its name, Maytag tries to “own” the month of May, and every year it seeks new and creative ways to make the promotion memorable. But, like …
finalist
YouTube Rewind 2019: Offroad Meme
YouTube Rewind 2018 was the most disliked video on YouTube and the social response was “cringey.” In 2019, they needed a new approach to excite fans and one that could scale globally.
finalist
ZOMBIELAND: DOUBLE TAP 10 Year Challenge
A decade after Zombieland became a hit film and a cult classic, the lead cast (Woody Harrelson, Jesse Eisenberg, Abigail Breslin, and Emma Stone) have reunited for ZOMBIELAND: DOUBLE TAP. Now it is time to reintroduce our favorite makeshift family and ignite the movie’s social fanbase.

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

entries are open for the shorty social good awards. the early deadline is on june 24th!