CONGRATS FINALISTS! SEE THE LIST

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Schick Hydro Silk Presents Brow Talk

Finalist in Beauty

Entered in Instructional

Objective

In 2020, masks became an everyday necessity, and as a result, women prioritized above the mask beauty (since March, eye makeup sales are up 204% and lipstick sales are down 15%).

Besides masks, the pandemic also closed down salons and spas, leaving women in-need of at-home eyebrow grooming solutions. This made us wonder, how do we show women that our eyebrow shaping tool, the Hydro Silk Touch-Up, is the perfect solution for her eyebrow grooming needs during this unprecedented time?

Strategy

Our insight was simple yet relatable, communicating with a mask on is hard! You only have so much real estate to get your point across. And because half your face is covered, everything above the nose — especially your eyebrows — is now a vital part of successful nonverbal communication. Brows really are the new lips!

That’s why we partnered with eyebrow goddess Madison Bailey, star of Netflix’s “Outer Banks” and body language expert Blanca Cobb to create Hydro Silk Brow Talk, a one-of-kind tutorial that teaches women how to effectively and confidently communicate with their newly-shaped brows while wearing a mask.

In our tutorial, Madison and Blanca walk through how to define your brows using the Hydro Silk Touch-Up and how to work your brows to get your point across in various social situations. Whether flirting, looking engaged during a conversation, or landing your very best “WTF” face, we gave women all the tips they need to let their brows do the talking.
 

Results

Media

Video for Schick Hydro Silk Presents Brow Talk

Produced by

Edelman, Schick Hydro Silk

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!