THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Humanitarian Aid Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative NEW! Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 13th Annual Shorty Awards Best Instructional Video

This award honors the most creative use of instructional video in a social media or digital marketing campaign.

See previous winners and honorees here.

Winner

Instructional
winner
audience honor
START HERE - with Al Jazeera
Ever felt overwhelmed or confused by the stories making the news?  Well based on what our audience …

Finalists

Instructional
finalist
Control the Contagion
In the early days of the pandemic in the U.S, there was a great deal of misinformation being circul…
Instructional
finalist
Hotline Ping
When COVID-19 hit, waxing salons nationwide were forced to shut their doors. For European Wax Ce…
Instructional
finalist
MLB Network's #SandlotToTheShow
MLB Network’s #SandlotToTheShow initiative gives young baseball and softball players posting on soc…
Instructional
finalist
Max La Manna – Sustainable living at home for #StayInAndExplore
Cast your mind back to April 2020 – the world had been suddenly plunged into lockdown and people we…
Instructional
finalist
Planet Fitness Home Work-Ins
In 2020, it was harder than ever to stay fit and active. As stay-at-home orders caused gyms to clos…

Nominees

Instructional
Career Hacks
At the onset of the COVID-19 pandemic, recent graduates faced a world they couldn’t have imagined a…
Instructional
finalist
Control the Contagion
In the early days of the pandemic in the U.S, there was a great deal of misinformation being circul…
Instructional
Cooking With Pixar
Our digital content strategy at Pixar is centered around finding innovative ways to connect with Pi…
Instructional
Doritos Late Night Taste Buds
Due to Covid and shelter-in-place restrictions, Doritos knew their consumers were looking for inspi…
Instructional
finalist
Hotline Ping
When COVID-19 hit, waxing salons nationwide were forced to shut their doors. For European Wax Ce…
Instructional
How to Video Conference Professionally
Creating a variety of topical content remotely during a pandemic was tricky, but after some early w…
Instructional
Living Jin: Reimagining Plant Based
Living Jin is a specialty health and wellness retailer dedicated to making traditional, plant based…
Instructional
finalist
MLB Network's #SandlotToTheShow
MLB Network’s #SandlotToTheShow initiative gives young baseball and softball players posting on soc…
Instructional
finalist
Max La Manna – Sustainable living at home for #StayInAndExplore
Cast your mind back to April 2020 – the world had been suddenly plunged into lockdown and people we…
Instructional
finalist
Planet Fitness Home Work-Ins
In 2020, it was harder than ever to stay fit and active. As stay-at-home orders caused gyms to clos…
Instructional
winner
audience honor
START HERE - with Al Jazeera
Ever felt overwhelmed or confused by the stories making the news?  Well based on what our audience …
Instructional
Schick Hydro Silk Presents Brow Talk
In 2020, masks became an everyday necessity, and as a result, women prioritized above the mask beau…