13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best Instructional Video

This award honors the most creative use of instructional video in a social media or digital marketing campaign.

See previous winners and honorees here.
Career Hacks
At the onset of the COVID-19 pandemic, recent graduates faced a world they couldn’t have imagined and a remote workplace they weren’t prepared for. There was a deluge of information immediately available, yet the resources primarily targeted career veterans, and were not designed to be accessible and appealing to teens and young adults. With Career Hacks, w…
Control the Contagion
In the early days of the pandemic in the U.S, there was a great deal of misinformation being circulated to citizens. As the “fake virus” in the film Contagion—which following the outbreak saw a spike in digital sales, ranking #1,316 in 2019 to #1 in 2020—continued to be compared to the very real Coronavirus, the team behind the film, including director Stev…
Cooking With Pixar
Our digital content strategy at Pixar is centered around finding innovative ways to connect with Pixar fans and engage them on a level that brings them directly into the world of our films. And what better way to find your way into someone’s heart than through their stomach? Cooking With Pixar was created primarily to create valuable fan engagement that wil…
Doritos Late Night Taste Buds
Due to Covid and shelter-in-place restrictions, Doritos knew their consumers were looking for inspiration to fill their downtime. That free time led to a surge in recipe searches, gaming, and streaming. To help fill the downtime void, and increase mental availability of Doritos, we aimed to position the brand as an unexpected ingredient to fun and easy r…
Hotline Ping
When COVID-19 hit, waxing salons nationwide were forced to shut their doors. For European Wax Center, this meant not only an obvious drop in revenue, but also the genuine threat of losing their clients to DIY hair removal for good. EWC clients, in turn, weren’t able to rely on their regular wax routine. They’d lost more than a beauty care regimen (and a …
How to Video Conference Professionally
Creating a variety of topical content remotely during a pandemic was tricky, but after some early wins the Comedy Central team had found a consistent groove. For this instrusctional parody video Jordan Mendoza managed to balance out actual tips with funny executions, while also highlighting our company wide #AloneTogether initiative. The video drove views, …
Living Jin: Reimagining Plant Based
Living Jin is a specialty health and wellness retailer dedicated to making traditional, plant based Korean health foods available to a global audience. We aim to create better, more sustainable food products for the health of both people and the planet while at the same time encouraging our customers to channel their creativity in the kitchen. We teamed …
MLB Network's #SandlotToTheShow
MLB Network’s #SandlotToTheShow initiative gives young baseball and softball players posting on social media with #SandlotToTheShow the opportunity to be featured on MLB Network and given individualized feedback and instruction from MLB Network’s former players and Hall of Famers. After a successful start to this campaign in 2019, MLB Network deepened it…
Max La Manna – Sustainable living at home for #StayInAndExplore
Cast your mind back to April 2020 – the world had been suddenly plunged into lockdown and people were being encouraged to stay home to protect themselves and their families. Realizing that audiences were suddenly stuck at home and were seeking out ways to learn new skills or content providing escapism from an anxiety-ridden reality, BBC Earth launched a lin…
Planet Fitness Home Work-Ins
In 2020, it was harder than ever to stay fit and active. As stay-at-home orders caused gyms to close, daily step counts decreased by 50%, and 66% of members decreased their physical activity.  But as the brand dedicated to bringing fitness to everyone, Planet Fitness wanted to ensure that staying at home didn't mean staying glued to the couch. Planet Fitnes…
START HERE - with Al Jazeera
Ever felt overwhelmed or confused by the stories making the news?  Well based on what our audience is telling us, you're not alone. It’s what prompted us to create the digital video explainer series Start Here with Al Jazeera just over a year ago.  We wanted to give our audience easy-to-follow and responsive explainers to cut through the noise of today’s…
Schick Hydro Silk Presents Brow Talk
In 2020, masks became an everyday necessity, and as a result, women prioritized above the mask beauty (since March, eye makeup sales are up 204% and lipstick sales are down 15%). Besides masks, the pandemic also closed down salons and spas, leaving women in-need of at-home eyebrow grooming solutions. This made us wonder, how do we show women that our eye…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!