ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Best Instructional Video

This award honors the most creative use of instructional video in a social media or digital marketing campaign.

See previous winners and honorees here.

Finalists

finalist
Control the Contagion
In the early days of the pandemic in the U.S, there was a great deal of misinformation being circulated to citizens. As the “fake virus” in the film Contagion—which following the outbreak saw a spike in digital sales, ranking #1,316 in 2019 to #1 in 2020—continued to be compared to the very real Coronavirus, the team behind the film, including dir…
finalist
Hotline Ping
When COVID-19 hit, waxing salons nationwide were forced to shut their doors. For European Wax Center, this meant not only an obvious drop in revenue, but also the genuine threat of losing their clients to DIY hair removal for good. EWC clients, in turn, weren’t able to rely on their regular wax routine. They’d lost more than a beauty care regim…
finalist
MLB Network's #SandlotToTheShow
MLB Network’s #SandlotToTheShow initiative gives young baseball and softball players posting on social media with #SandlotToTheShow the opportunity to be featured on MLB Network and given individualized feedback and instruction from MLB Network’s former players and Hall of Famers. After a successful start to this campaign in 2019, MLB Network d…
finalist
Max La Manna – Sustainable living at home for #StayInAndExplore
Cast your mind back to April 2020 – the world had been suddenly plunged into lockdown and people were being encouraged to stay home to protect themselves and their families. Realizing that audiences were suddenly stuck at home and were seeking out ways to learn new skills or content providing escapism from an anxiety-ridden reality, BBC Earth laun…
finalist
Planet Fitness Home Work-Ins
In 2020, it was harder than ever to stay fit and active. As stay-at-home orders caused gyms to close, daily step counts decreased by 50%, and 66% of members decreased their physical activity.  But as the brand dedicated to bringing fitness to everyone, Planet Fitness wanted to ensure that staying at home didn't mean staying glued to the couch. Pla…

Nominees

Career Hacks
At the onset of the COVID-19 pandemic, recent graduates faced a world they couldn’t have imagined and a remote workplace they weren’t prepared for. There was a deluge of information immediately available, yet the resources primarily targeted career veterans, and were not designed to be accessible and appealing to teens and young adults. With Career Hacks, w…
Cooking With Pixar
Our digital content strategy at Pixar is centered around finding innovative ways to connect with Pixar fans and engage them on a level that brings them directly into the world of our films. And what better way to find your way into someone’s heart than through their stomach? Cooking With Pixar was created primarily to create valuable fan engagement that wil…
Doritos Late Night Taste Buds
Due to Covid and shelter-in-place restrictions, Doritos knew their consumers were looking for inspiration to fill their downtime. That free time led to a surge in recipe searches, gaming, and streaming. To help fill the downtime void, and increase mental availability of Doritos, we aimed to position the brand as an unexpected ingredient to fun and easy r…
How to Video Conference Professionally
Creating a variety of topical content remotely during a pandemic was tricky, but after some early wins the Comedy Central team had found a consistent groove. For this instrusctional parody video Jordan Mendoza managed to balance out actual tips with funny executions, while also highlighting our company wide #AloneTogether initiative. The video drove views, …
Living Jin: Reimagining Plant Based
Living Jin is a specialty health and wellness retailer dedicated to making traditional, plant based Korean health foods available to a global audience. We aim to create better, more sustainable food products for the health of both people and the planet while at the same time encouraging our customers to channel their creativity in the kitchen. We teamed …
Schick Hydro Silk Presents Brow Talk
In 2020, masks became an everyday necessity, and as a result, women prioritized above the mask beauty (since March, eye makeup sales are up 204% and lipstick sales are down 15%). Besides masks, the pandemic also closed down salons and spas, leaving women in-need of at-home eyebrow grooming solutions. This made us wonder, how do we show women that our eye…