ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

MLB Network's #SandlotToTheShow

Finalist in Instructional

Entered in Integration with Live Television

Objective

MLB Network’s #SandlotToTheShow initiative gives young baseball and softball players posting on social media with #SandlotToTheShow the opportunity to be featured on MLB Network and given individualized feedback and instruction from MLB Network’s former players and Hall of Famers.

After a successful start to this campaign in 2019, MLB Network deepened its connection with the next generation of players and further spread the awareness of the initiative. MLB Network did this by continuing to keep young players active during the pandemic, expanding how #SandlotToTheShow was reaching young fans through increased digital offerings, and including more coaching from current players and legendary former players alongside its on-air personalities

Strategy

MLB Network did not let the pandemic stand in the way of helping young players with its #SandlotToTheShow initiative. Building off the success of its linear TV segments in MLB Tonight, MLB Central and Hot Stove, MLB Network’s former players showed their commitment to the next generation of players during the pandemic by responding to them with individualized lessons and feedback filmed from their own backyards and garages.

MLB Network also met young players on the platforms where they were consuming content. #SandlotToTheShow was a part of a digital show called “Play Ball at Home” that was specifically tailored for young fans on social media. MLB Network also produced a #SandlotToTheShow live stream across its social and digital platforms, including Twitch, which featured nine MLB Network personalities. Because it streamed on social media, it gave kids and parents watching the chance to ask questions in real time as well, creating a more meaningful and educational experience for them.

In the second year of the program, MLB Network diversified its coaching to include special guests that were some of the greatest names in baseball and softball. New Hall of Famers Derek Jeter and Larry Walker provided instruction for young kids, along with future Hall of Famer Albert Pujols, and U.S. Olympic Softball players Monica Abbott, Kelsey Stewart, and Dejah Mulipola. Current MLB players like 2019 AL Batting Champion Tim Anderson, All-MLB reliever Liam Hendriks, and 2019 World Series hero Howie Kendrick also lent a hand and gave feedback to players. 

Results

MLB Network established a more significant relationship with younger fans and further amplified awareness of the #SandlotToTheShow initiative in 2020. Some of the greatest players in baseball history and some of the top names in the baseball and softball today gave their one-of-a-kind knowledge to young players. MLB Network also displayed its level of commitment to teaching the next generation of players by creating youth-friendly digital content and providing personalized coaching from home during the pandemic. The first-ever #SandlotToTheShow live stream on MLB Network’s social platforms saw more than 260,000 viewers.

In all, MLB Network has given individualized instruction to more than 300 videos submitted in 2020. This included a parent posting a video of their child and telling MLB Network that Dan Plesac’s advice helped his son add 5 miles per hour to his fastball velocity! The increasing popularity of #SandlotToTheShow was evident from the fact that the hashtag was used more than 23,000 times in 2020, a 56% increase over 2019.

Media

Video for MLB Network's #SandlotToTheShow

Produced by

MLB Network

Links