13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best Integration with Live Television

Social media platforms give audiences a new way to interact with live TV broadcasts in real time--whether it's citizens asking questions of a politician, viewers interacting with the host during a talk show, a news anchor reporting up-to-the-minute news from Twitter, or fans commenting on a live entertainment or sporting event. This award will recognize live television productions that have integrated Twitter, Facebook or other social platforms into the actual content or production of live television.

See previous winners and honorees here.

Finalists

finalist
NFL Media Social Community
In the most atypical year of quarantines and social distancing, we set out to bring our audience and viewers closer by casting a spotlight back on them--interweaving their voices and faces in the crowd into our programming more so than ever before.  We identified opportunities within our existing programming and developed engagement opportunities …
finalist
Porsche Steals Super Bowl with The Heist
Objectives Porsche is an iconic brand known for its design, speed and uncompromising performance. With the introduction of its first fully electric car, Porsche and C-K saw this as an opportunity to develop a campaign that would capture the attention to reach a new, younger target audience in a truly unique and ownable way.   With an anno…
finalist
Smaht Park Super Bowl Twitter Responses
We launched the all-new 2020 Sonata during Super Bowl with an eye to its advanced style and technology, particularly the new Remote Smart Parking Assist feature. That feature, when shortened to the colloquial  “Smart Park,” and delivered in the uniquely “R-challenged” local accent of Boston, Massachusetts, became the instantly memorable “Smaht Pah…
finalist
The Match
As the official sponsors of The Match - the first live sporting event after COVID-19 began - we wanted to bring fans together with a unique, interactive experience to celebrate the return to sports.  
finalist
Verizon 360 Live: The Macy’s Thanksgiving Day Parade REIMAGINED
Capture the hearts and minds of people during the holidays in a fresh, engaging way while enabling innovation using the power of Verizon 5G. Deliver business results during the critical Cyber Five (Thanksgiving, Black Friday, Cyber Saturday, Cyber Sunday, and Cyber Monday) timeframe and the entire holiday season. To deliver on business impact a…
finalist
‘Tap to Cheer’ for WNBA & NBA
From the powerful cheers in the arenas to the tense at-home watch parties, basketball fans go above and beyond to show their support for their favorite teams each season. However, this year, due to the global pandemic, we experienced a season unlike any other in basketball history that threatened the intersection between basketball players and fan…

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!