12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Integration with Live Television

Social media platforms give audiences a new way to interact with live TV broadcasts in real time--whether it's citizens asking questions of a politician, viewers interacting with the host during a talk show, a news anchor reporting up-to-the-minute news from Twitter, or fans commenting on a live entertainment or sporting event. This award will recognize live television productions that have integrated Twitter, Facebook or other social platforms into the actual content or production of live television.

See previous winners and honorees here.

Finalists

finalist
2019 MTV Video Music Awards - Stan Cam
The MTV Video Music Awards have a long legacy of creating unexpected, breakthrough moments in pop culture that resonate worldwide. But with award show viewership trends facing declines, and social platform changes impacting organic conversation, growing this legacy is a challenge. We needed to reach our demo to create authentic, emotional connecti…
finalist
Chipotle Freeting Wins the Men’s Professional Basketball Championship
Chipotle’s ask seemed simple enough - help them win the delivery wars. They intended to do this by offering free delivery during the NBA Finals to incentive people to give it a try, but we had to make the offer known across the U.S as only one in every four Chipotle fans knew that Chipotle delivered. However, the NBA Finals already had a catego…
finalist
Countdown to GameDay
ESPN's underlying goal is to serve sports fans anytime and anywhere, and so the genesis of this integration came out of the desire to authentically evolve the television brand College GameDay into a cross-platform experience. Countdown to GameDay was developed to service the digital consumer across all devices and ESPN-branded digital platforms; i…
finalist
MLB Network's #SandlotToTheShow
By giving fans a voice in its shows through social media integration in recent years, MLB Network has built a foundation of one-to-one conversation with its fanbase. Entering 2019, MLB Network sought to create a closer connection through social media with the next generation of baseball fans who are just beginning their love of the sport. Some …
finalist
Pepsi x 2019 MTV VMA – Video Vanguard Award Takeover
With loyal and occasional cola drinkers shifting towards healthier beverages, the carbonated soft drink category has been declining. But Pepsi fans know what they like: from binge watching music content to cheering loudest at concerts, our target is unapologetic in their love of music, pop culture, and of course, Pepsi. To pay tribute to this audi…
finalist
Warner Media - Chasing the Cure Digital/Social
Our objective for Chasing the Cure was to run a multiplatform initiative across social media and web, creating a community for people to share their individual patient stories, and make connections with people seeking answers for undiagnosed, misdiagnosed, or uncured medical mysteries. This community would work in support of the live show, and the…

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.