CONGRATS WINNERS AND HONOREES! SEE THE LIST

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Peace Out Skincare's Retinol Eye Stick Launch

Entered in Beauty

Objective

Founder Enrico Frezza was never a fan of traditional eye creams because they were too messy and would often run into his eyes, and he limited using prescription retinoids to minimize the appearance of wrinkles under his eyes to 2-3 times per week to prevent any harsh side effects. Being the active ingredient enthusiast that he is, Frezza took matters into his own hands to encapsulate retinol with partner ingredients like squalane and peptides into an eye serum-balm hybrid dispensed in one powerhouse stick, and so was born his latest innovation and eighth industry-first product: the Retinol Eye Stick.

Our team developed a comprehensive campaign across digital and social channels that would:

Strategy

To amplify the Retinol Eye Stick launch on December 21 alongside our retail partner, Sephora, our team developed a multi-faceted digital and social campaign focused on three major messaging points highlighting the product’s hero benefits: ‘Refine Your Lines,’ ‘Treat + Hydrate in 1 Step,’ and ‘Encapsulating Is Key.’ 

Results

Enrico Frezza’s vision and product innovation turned out to be another big win as the Retinol Eye Stick is Peace Out Skincare’s most successful product launch to date, outperforming by 1.2x the December 2019 launch of Peace Out Wrinkles – our retinol-infused microneedling patch. It was also the our top performing campaign of 2020.

The campaign’s success also translated into sales at Sephora and on Peace Out’s e-commerce site. Within 10 days it was the #1 eye treatment and the #1 retinol product at Sephora, and consistently ranked as the #1 best-selling skincare product on Sephora.com. The Retinol Eye Stick has driven 30% of Peace Out Skincare’s total business since launch and 25% of our e-commerce business in 2021. The Retinol Eye Stick has sold out six times since launch at Sephora and on peaceoutskincare.com.

Media

Video for Peace Out Skincare's Retinol Eye Stick Launch

Produced by

Peace Out Skincare, Peace Out Skincare

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!