Our objective for the launch of the Flash Nap Instant Revival Eye Gel-Cream was simple: We wanted EVERYONE using and talking about our brandnew eye cream, a quick and easy fix for reducing under-eye puffiness and waking up tired eyes –no matter how much sleep you actually got the night before!
We attacked on all fronts to drive buzz for Flash Nap with a global 360° marketing campaign introducing the product and its unique benefits in a fun and accessible way.
Less than one week after the launch of our campaign, Flash Nap has been in very high demand and has seen high engagement across all consumer touchpoints.
