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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

#FAKEAFLASHNAP

Entered in Beauty

Objective

Our objective for the launch of the Flash Nap Instant Revival Eye Gel-Cream was simple: We wanted EVERYONE using and talking about our brandnew eye cream, a quick and easy fix for reducing under-eye puffiness and waking up tired eyes –no matter how much sleep you actually got the night before!

Strategy

We attacked on all fronts to drive buzz for Flash Nap with a global 360° marketing campaign introducing the product and its unique benefits in a fun and accessible way.

Results

Less than one week after the launch of our campaign, Flash Nap has been in very high demand and has seen high engagement across all consumer touchpoints.

Media

Video for #FAKEAFLASHNAP

Produced by

Fenty Skin

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

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