ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Amway’s Artistry Studio™

Gold Distinction in Beauty

Audience Honor in Beauty

Entered in Online Event/Activation, Instagram Presence

Objective

Looking good and feeling good often go hand in hand. But when you’re someone who is always on-the-go, finding the time to build up that confidence is much easier said than done. So when Amway’s Artistry Studio Skin sought to promote their new skincare product line, we knew we needed to give consumers a way to turn their skincare routines into a moment of peace, setting them up to tackle every day with a fresh face. With that said, we set out to help increase Artistry Studio’s visibility and market share through socially relevant and creative brand storytelling across various mediums.

Strategy

For 18 - 30 year old women, buying beauty items can be daunting. There are more than 70,000 businesses that sell beauty products in the U.S. which may drive some women to stay with their current beauty routines and retailers. Simultaneously, our target is being told that she needs to invest in herself and that beauty is self-care. This is difficult for our on-the-go target because it feels like we’re asking her to add another thing to her busy schedule that may or may not work for her.

Artistry Studio Skin needed to enable their target customer to make the most of her already limited time. Here’s how we went about accomplishing that.
 

Giving Artistry Studio Skin Space to Shine on Social

In order to reach our audience where we knew they were already consuming media – on social – we did a complete social takeover. Across Instagram, Facebook and Twitter, we archived any previous posts and reskinned all profile pictures and bios to Artistry Studio Skin branding. This enabled us to get the brand in front of consumers and give our posts a moment to stand out across our social feeds.

Building a Strong Base

With a product as real as its consumers, we wanted to get real people talking about Artistry Studio Skin. In order to facilitate authentic product reviews in the beauty, wellness & lifestyle space, we developed relationships with a variety of paid and unpaid influencer partners that spanned across a number of content creation verticals. Our tiered influencer approach allowed us to accomplish multiple campaign goals: build buzz for the product line, drive awareness of virtual event and generate influencer created content. 

By prioritizing content creation and content ownership, we were able to extend the longevity of influencer partnerships and increase ROI for the Studio Skin Zen+Energy Virtual Retreat and collection launch. Our partners included:

Creating the Perfect Mix of Zen and Energy

For our product launch, we wanted to illuminate every side of our Glow getters and get them buzzing about the new product. What better way to celebrate than by treating everyone to a well-deserved Zen+Energy Virtual Retreat?

An event housed within a custom microsite, we partnered with experts around the country to curate exclusive content that reflects the Artistry Skin Studio product line. To drive buzz before the event, we created a number of “drops” on our social channels, slowly revealing the skincare line and giving away prizes to lucky winners. 

Our Zen+Energy Virtual Retreat got our audience re-centered, energized and ready to let their glow show.

Results

From our social reskin to our virtual retreat, we exceeded every single client and AMP benchmark set forth. 

Media

Video for Amway’s Artistry Studio™

Produced by

AMP Agency, Amway’s Artistry Studio

Link

Entry Credits