ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Best Overall Instagram Presence

This award honors the best brand presence on Instagram. Objectives may include promotion of brand style and personality, crowd-sourcing, or launching a new product or service. Unlike Best use of Instagram, this award honors year-round presence.

See previous winners and honorees here.

Finalists

finalist
gold
Bud Light
Elon Musk once said.... "he who controls the memes, controls the universe..."  Our objective was to take that wisdom and transform our Instagram into a meme account in 2020.  
finalist
silver
The Umbrella Academy Season 2 Instagram Campaign
In season two of The Umbrella Academy, our super siblings traveled back in time to the 1960s…and brought our campaign with them. Our goal was to solidify and strengthen the fandom we created in Season 1 by feeding them content for their faves, taking on a fresh look, and making every single fan feel like a Certified Brelly.
finalist
bronze
Comments By Celebs
Comments By Celebs is creating a cultural phenomenon around humanizing celebrities through its Instagram. They aim to make the public aware of celebrities’ relatability by capturing comments celebrities are leaving on Instagram-- funny exchanges between castmates, flirty messages between A-list celebrity couples and social commentary from celebrit…
finalist
audience
Al Jazeera English Instagram
Al Jazeera’s Instagram platform, @AlJazeeraEnglish, had a breakout year, driving record growth and engagement, covering the news and capturing all facets of life in 2020. Through high quality photos, stories, social cards and posts, we provided a global overview of current affairs, from the US assassination of Iranian General Qassem Soleimani to C…
finalist
Avatar: The Last Airbender Comes To Instagram
The Avatar franchise hasn’t released new episodes since 2014 when its spinoff The Legend of Korra aired its finale. But, the established fandom remains vocal and active across all social platforms with new audiences finding both series on digital and streaming as well as ongoing publishing initiatives. Nickelodeon already maintains a nostalgia-bas…
finalist
Complex
Complex Networks champions the people, brands and new trends you need to know now (and will obsess over next), and builds consumer universes around them. It is what a modern entertainment company looks like and what others have followed since 2002.  As a brand born out of young people’s search for identity through pop culture genres—music, snea…
finalist
Waste-Ed
We’re sowing the seeds of sustainability by creating and sharing inspiring, purpose-driven and solution-oriented stories across social media. We use our voice on Instagram to foster optimism and a sense of personal empowerment, informing our growing and engaged community of the small steps they can take today to tackle climate change as well as bi…

Nominees

Amway’s Artistry Studio™
Looking good and feeling good often go hand in hand. But when you’re someone who is always on-the-go, finding the time to build up that confidence is much easier said than done. So when Amway’s Artistry Studio Skin sought to promote their new skincare product line, we knew we needed to give consumers a way to turn their skincare routines into a moment of pe…
Cisco Designed Instagram Launch
The original presence of the @CiscoSmallBusiness handle was focused on just the technology and our product offerings, and we knew that SB is much more than that, it's about the people. From a strategy that was once focused on spamming the audience and lacking a two-way dialogue, our team approached this channel with 3 phases: 1) cleansing the channel of bot…
Coca-Cola: 2020 Together
For over a hundred years, Coca-Cola has offered the world a refreshingly positive perspective. In 2020, our goal on Instagram was to be a swipe of optimism that uplifts, connects, and combats negativity. No matter what was going on in the world or social, we wanted to surround ourselves with optimism and become a beacon of positivity. With every follow, wee…
Dr. Will Bulsiewicz Takes Off
In July of 2019, Dr. Will Bulsiewicz came to Digital Natives Group looking to accelerate his platform growth ahead of his April 2020 book launch. Beginning later that summer, Natives worked with Dr. Will to craft a new digital identity and platform strategy and began building the infrastructure that would lead to growth and a successful book launch. (For…
E! News
A 30-year-old TV brand turned industry leader in an established digital space of influencers and a new crop of content creators, E! News’ is the leading entertainment news brand on Instagram – with an average weekly reach of 535m against the industry average of 48.7m.  Historically, news cycles have been the driving force of a successful social month for…
Freeform on Instagram
Freeform connects to audiences with bold original programming and immersive social engagement that moves the cultural conversation a little forward. As Walt Disney Television's young adult television network, Freeform channels the force and momentum of its audience in its quest for progress with authentic, groundbreaking original series such as "grown-ish,"…
Martell Swift Stories
For over 300 years, Martell has been challenging conventions, bridging cultures and communities, but it was time for Martell to recruit the next generation of cognac drinkers in a world where socializing goes beyond the physical space. The social media landscape is an existing challenge today for the spirits category. While the top 5 spirits categories d…
Paramount Network's Yellowstone Season 3
The premiere of Yellowstone Season 3 shattered ratings records by becoming cable’s most watched original telecast of the year with 9.3 million viewers. And our devoted fans are a huge part of that record-breaking success. Our objectives on Instagram are to regularly engage with our fans to help deepen their fandom so that they can advocate for the show and …
WWE Instagram
From the opening bell to the close of the curtain, WWE's official Instagram page strives to provide comprehensive coverage for all WWE live events. The goal of WWE's Instagram page is to inform, entertain and engage with fans by using tools specific to the social platform, telling our stories in the most colorful and interactive way possible. With a scro…