13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best Overall Instagram Presence

This award honors the best brand presence on Instagram. Objectives may include promotion of brand style and personality, crowd-sourcing, or launching a new product or service. Unlike Best use of Instagram, this award honors year-round presence.

See previous winners and honorees here.

Finalists

finalist
Bud Light
Elon Musk once said.... "he who controls the memes, controls the universe..."  Our objective was to take that wisdom and transform our Instagram into a meme account in 2020.  
finalist
The Umbrella Academy Season 2 Instagram Campaign
In season two of The Umbrella Academy, our super siblings traveled back in time to the 1960s…and brought our campaign with them. Our goal was to solidify and strengthen the fandom we created in Season 1 by feeding them content for their faves, taking on a fresh look, and making every single fan feel like a Certified Brelly.
finalist
Comments By Celebs
Comments By Celebs is creating a cultural phenomenon around humanizing celebrities through its Instagram. They aim to make the public aware of celebrities’ relatability by capturing comments celebrities are leaving on Instagram-- funny exchanges between castmates, flirty messages between A-list celebrity couples and social commentary from celebrit…
finalist
@WandaVision – Interactive Instagram Account
The unique, time-bending premise of WandaVision has its characters and viewers constantly questioning reality. The series’s Instagram account took a similar approach by presenting a seamless profile grid, with hidden, archived posts timed to campaign beats embedded in the art’s TV screens. As the campaign marched toward release, the TVs would inex…
finalist
Al Jazeera English Instagram
Al Jazeera’s Instagram platform, @AlJazeeraEnglish, had a breakout year, driving record growth and engagement, covering the news and capturing all facets of life in 2020. Through high quality photos, stories, social cards and posts, we provided a global overview of current affairs, from the US assassination of Iranian General Qassem Soleimani to C…
finalist
Avatar: The Last Airbender Comes To Instagram
The Avatar franchise hasn’t released new episodes since 2014 when its spinoff The Legend of Korra aired its finale. But, the established fandom remains vocal and active across all social platforms with new audiences finding both series on digital and streaming as well as ongoing publishing initiatives. Nickelodeon already maintains a nostalgia-bas…
finalist
Complex
Complex Networks champions the people, brands and new trends you need to know now (and will obsess over next), and builds consumer universes around them. It is what a modern entertainment company looks like and what others have followed since 2002.  As a brand born out of young people’s search for identity through pop culture genres—music, snea…
finalist
Waste-Ed
We’re sowing the seeds of sustainability by creating and sharing inspiring, purpose-driven and solution-oriented stories across social media. We use our voice on Instagram to foster optimism and a sense of personal empowerment, informing our growing and engaged community of the small steps they can take today to tackle climate change as well as bi…

Nominees

Amway’s Artistry Studio™
Looking good and feeling good often go hand in hand. But when you’re someone who is always on-the-go, finding the time to build up that confidence is much easier said than done. So when Amway’s Artistry Studio Skin sought to promote their new skincare product line, we knew we needed to give consumers a way to turn their skincare routines into a moment of pe…
Cisco Designed Instagram Launch
The original presence of the @CiscoSmallBusiness handle was focused on just the technology and our product offerings, and we knew that SB is much more than that, it's about the people. From a strategy that was once focused on spamming the audience and lacking a two-way dialogue, our team approached this channel with 3 phases: 1) cleansing the channel of bot…
Coca-Cola: 2020 Together
For over a hundred years, Coca-Cola has offered the world a refreshingly positive perspective. In 2020, our goal on Instagram was to be a swipe of optimism that uplifts, connects, and combats negativity. No matter what was going on in the world or social, we wanted to surround ourselves with optimism and become a beacon of positivity. With every follow, wee…
Dr. Will Bulsiewicz Takes Off
In July of 2019, Dr. Will Bulsiewicz came to Digital Natives Group looking to accelerate his platform growth ahead of his April 2020 book launch. Beginning later that summer, Natives worked with Dr. Will to craft a new digital identity and platform strategy and began building the infrastructure that would lead to growth and a successful book launch. (For…
E! News
A 30-year-old TV brand turned industry leader in an established digital space of influencers and a new crop of content creators, E! News’ is the leading entertainment news brand on Instagram – with an average weekly reach of 535m against the industry average of 48.7m.  Historically, news cycles have been the driving force of a successful social month for…
Freeform on Instagram
Freeform connects to audiences with bold original programming and immersive social engagement that moves the cultural conversation a little forward. As Walt Disney Television's young adult television network, Freeform channels the force and momentum of its audience in its quest for progress with authentic, groundbreaking original series such as "grown-ish,"…
Martell Swift Stories
For over 300 years, Martell has been challenging conventions, bridging cultures and communities, but it was time for Martell to recruit the next generation of cognac drinkers in a world where socializing goes beyond the physical space. The social media landscape is an existing challenge today for the spirits category. While the top 5 spirits categories d…
Paramount Network's Yellowstone Season 3
The premiere of Yellowstone Season 3 shattered ratings records by becoming cable’s most watched original telecast of the year with 9.3 million viewers. And our devoted fans are a huge part of that record-breaking success. Our objectives on Instagram are to regularly engage with our fans to help deepen their fandom so that they can advocate for the show and …
WWE Instagram
From the opening bell to the close of the curtain, WWE's official Instagram page strives to provide comprehensive coverage for all WWE live events. The goal of WWE's Instagram page is to inform, entertain and engage with fans by using tools specific to the social platform, telling our stories in the most colorful and interactive way possible. With a scro…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!