The Early Deadline is December 9th! Enter Now!

Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

From the 13th Annual Shorty Awards

Bud Light

Gold Distinction in Instagram Presence

About this entry

Elon Musk once said.... "he who controls the memes, controls the universe..." 

Our objective was to take that wisdom and transform our Instagram into a meme account in 2020.

 

Why does this entry deserve to win?

Where there is a good time, there is a Bud Light. We are the ones that bring the fun, so that’s exactly what we wanted people to find on our Instagram. So, we approached the platform like our fans' favorite meme accounts to unlock new possibilities to join culture with our product at the center of it all. 

We even went searching for a CHIEF MEME OFFICER to help us get it done!

Results

CHIEF MEME OFFICER TOTAL IMPRESSIONS: 612M

INSTAGRAM ORGANIC EARNED IMPRESSIONS: 22.3M

2020 INSTAGRAM FOLLOWER GROWTH: +50K

2020 INSTAGRAM ENGAGEMENT vs 2019: +33%

2020 INSTAGRAM MERCH SALES vs 2019: +210%

Media

Video for Bud Light

Entrant Company / Organization Name

draftLine, Bud Light

Links

Entry Credits