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Special Project

Special Project
From the 13th Annual Shorty Awards

Freeform on Instagram

Entered in Instagram Presence


Freeform connects to audiences with bold original programming and immersive social engagement that moves the cultural conversation a little forward. As Walt Disney Television's young adult television network, Freeform channels the force and momentum of its audience in its quest for progress with authentic, groundbreaking original series such as "grown-ish," "The Bold Type," "Good Trouble," "Motherland: Fort Salem" and "Everything's Gonna Be Okay." The network also programs tentpole events such as "31 Nights of Halloween," "Kick Off to Christmas" and "25 Days of Christmas."

Strategy and Execution

Freeform’s audience consists of viewers that are forward thinking and highly engaged.  They are Gen Z and Millennial audiences (18-34), politically motivated and active.  If they see injustice or a system that is broken, then they want to change it. 

Freeform characters are activists, artists, and leaders. They represent different races, religions, and sexualities.  And they all become better by learning from each other’s experiences.  Maintaining authenticity above all else, Freeform on IG empowers its viewers to engage with entertainment, ideals, and culture right here on our platform. 


Freeform on Instagram has over 1.1M followers.


Entrant Company / Organization Name