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From the 13th Annual Shorty Awards

Comments By Celebs

Bronze Honor in Instagram Presence


Comments By Celebs is creating a cultural phenomenon around humanizing celebrities through its Instagram. They aim to make the public aware of celebrities’ relatability by capturing comments celebrities are leaving on Instagram-- funny exchanges between castmates, flirty messages between A-list celebrity couples and social commentary from celebrities surrounding politics, racial justice and LGBTQ+ rights. 

Strategy and Execution

Comments By Celebs is an innovative media company that delivers celebrity news & entertainment in the form of Instagram comments. The core of the brand, the @commentsbycelebs Instagram account, was started when Emma Diamond & Julie Kramer capitalized on Instagram’s initial algorithm change in 2017. No other account has delivered entertainment news through celebrity comments in this way and gathered such a large following. 

In addition to helming the flagship account and curating branded content, the two have expanded Comments By Celebs to include @commentsbybravo, @commentsbybachelor, @commentsbyathletes and @commentsbytiktok. Most recently, they partnered with @overheardla to create a new account called @overheardcelebs. Combining the spirit of both brands, @overheardcelebs features funny, lighthearted and entertaining short stories of random run-ins and interactions with celebrities submitted by users.


Since its inception in 2017, @commentsbycelebs has amassed a following of over two million followers across its accounts and worldwide recognition with media and celebrity followers including Gwyneth Paltrow, Katie Couric, John Mayer, Kelly Ripa, and Chrissy Teigen. The account has started a cultural phenomenon with major media outlets coming to rely on CBC to break celebrity news, utilizing Comments By Celebs founders Emma and Julie as experts on pop culture and centering news pieces around Comments By Celebs posts. 


Entrant Company / Organization Name

Metro Public Relations, Comments By Celebs