ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Comments By Celebs

Bronze Distinction in Instagram Presence

Objective

Comments By Celebs is creating a cultural phenomenon around humanizing celebrities through its Instagram. They aim to make the public aware of celebrities’ relatability by capturing comments celebrities are leaving on Instagram-- funny exchanges between castmates, flirty messages between A-list celebrity couples and social commentary from celebrities surrounding politics, racial justice and LGBTQ+ rights. 

Strategy

Comments By Celebs is an innovative media company that delivers celebrity news & entertainment in the form of Instagram comments. The core of the brand, the @commentsbycelebs Instagram account, was started when Emma Diamond & Julie Kramer capitalized on Instagram’s initial algorithm change in 2017. No other account has delivered entertainment news through celebrity comments in this way and gathered such a large following. 


In addition to helming the flagship account and curating branded content, the two have expanded Comments By Celebs to include @commentsbybravo, @commentsbybachelor, @commentsbyathletes and @commentsbytiktok. Most recently, they partnered with @overheardla to create a new account called @overheardcelebs. Combining the spirit of both brands, @overheardcelebs features funny, lighthearted and entertaining short stories of random run-ins and interactions with celebrities submitted by users.
 

Results

Since its inception in 2017, @commentsbycelebs has amassed a following of over two million followers across its accounts and worldwide recognition with media and celebrity followers including Gwyneth Paltrow, Katie Couric, John Mayer, Kelly Ripa, and Chrissy Teigen. The account has started a cultural phenomenon with major media outlets coming to rely on CBC to break celebrity news, utilizing Comments By Celebs founders Emma and Julie as experts on pop culture and centering news pieces around Comments By Celebs posts. 

Media

Produced by

Metro Public Relations, Comments By Celebs

Links