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From the 13th Annual Shorty Awards

Dr. Will Bulsiewicz Takes Off

Entered in Fitness, Health, & Wellness, Instagram Presence


In July of 2019, Dr. Will Bulsiewicz came to Digital Natives Group looking to accelerate his platform growth ahead of his April 2020 book launch. Beginning later that summer, Natives worked with Dr. Will to craft a new digital identity and platform strategy and began building the infrastructure that would lead to growth and a successful book launch.

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Strategy and Execution

Partnering with Digital Natives Group, Dr. Will carved out a brand position defined by radical positivity and inclusiveness in a space increasingly dominated by tribalism. Defining himself with mantras like "You don't have to be a vegetarian to be a vegetarian," Dr. Will invited everyone to his channels regardless of their dietary habits.

We also struck back at misinformation in this most critical year, leading with credentials over clickbait content around COVID-19.

In all of this we had a simple charge to live up to: we publish powerful information in digestible formats, not powerful packaging with digestible information.

(For more, view this project recap. Password: awards)


(For more, view this project recap. Password: awards)


Entrant Company / Organization Name

Digital Natives Group, Dr. Will Bulsiewicz


Entry Credits