Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

From the 13th Annual Shorty Awards

Dr. Will Bulsiewicz Takes Off

Entered in Fitness, Health, & Wellness, Instagram Presence

About this entry

In July of 2019, Dr. Will Bulsiewicz came to Digital Natives Group looking to accelerate his platform growth ahead of his April 2020 book launch. Beginning later that summer, Natives worked with Dr. Will to craft a new digital identity and platform strategy and began building the infrastructure that would lead to growth and a successful book launch.

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Why does this entry deserve to win?

Partnering with Digital Natives Group, Dr. Will carved out a brand position defined by radical positivity and inclusiveness in a space increasingly dominated by tribalism. Defining himself with mantras like "You don't have to be a vegetarian to be a vegetarian," Dr. Will invited everyone to his channels regardless of their dietary habits.

We also struck back at misinformation in this most critical year, leading with credentials over clickbait content around COVID-19.

In all of this we had a simple charge to live up to: we publish powerful information in digestible formats, not powerful packaging with digestible information.

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Results

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Media

Entrant Company / Organization Name

Digital Natives Group, Dr. Will Bulsiewicz

Links

Entry Credits