ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Best in Fitness, Health & Wellness

This award honors the best use of social media and digital by companies specializing in fitness, personal wellness and healthy lifestyles. Objectives may include promoting fitness, health or wellness solutions, educating and engaging these communities or creating shareable content on various related topics.

See previous winners and honorees here.

Winner

Fitness, Health, & Wellness
winner
audience
Schick Shave the Day
In a sea of men’s grooming sameness, Schick Xtreme needed to stand for more than just price and promotion. So we looked to lend our shaving expertise to a good cause. That’s when we discovered the St. Baldrick’s Foundation - an organization that hosts head shaving events to raise money for childhood cancer treatment and research. But with COVID…

Finalists

Fitness, Health, & Wellness
finalist
An Envious Digital Experience
With the launch of their “Keep Your Body Working” campaign, Massage Envy set out to change the way people think about massage, stretch, and skin care services by making these services part of a person’s everyday health and wellness routine, instead of a luxury. And so they needed an agency partner to change the way people find, schedule, and acces…
Fitness, Health, & Wellness
finalist
Planet Fitness Home Work-Ins
In 2020, it was harder than ever to stay fit and active. As stay-at-home orders caused gyms to close, daily step counts decreased by 50%, and 66% of members decreased their physical activity.  But as the brand dedicated to bringing fitness to everyone, Planet Fitness wanted to ensure that staying at home didn't mean staying glued to the couch. Pla…
Fitness, Health, & Wellness
finalist
Products with Purpose
DSM operates in the nutritional products space, an industry with dozens of competitors all selling identical products. Lost in a crowded marketplace that feels like a sea of sameness, they needed help differentiating themselves and their offerings from a host of global companies vying for business. The objective was simple: Drive brand awareness, …
Fitness, Health, & Wellness
finalist
RunJumpThrow @ Home
USA Track & Field, in partnership with The Hershey Company, established RunJumpThrow in 2015 to inspire a love for fitness in children by teaching them the fundamentals of track and field. We offer free curriculums to schools and local organizations, whether it be a field day event or six-week-long program.  When the 2020 COVID-19 pandemic halt…
Fitness, Health, & Wellness
finalist
Sorry to Superimpose
Our campaign was designed to show teens and young adults that they don’t just have to live with their acne. We wanted to help them understand that clearer skin is possible if they find the right treatment. But first, we had to find—and reach—them in a new and compelling way. Our objective was to leverage data analytics to target the right pieces o…

Nominees

Fitness, Health, & Wellness
Differin Clear90
The journey to clearing up acne doesn’t happen overnight (bummer, right?), but with Differin Gel it can take just 90 days. The secret? Consistency. Deutsch NY created Differin’s Clear90 app to get users into the daily routine of using Differin Gel by guiding every step of the way with helpful tips, daily reminders, and more. Users can snap a selfie every da…
Fitness, Health, & Wellness
Dr. David Perlmutter's Summer Fasting Challenge
Following up on Dr. Perlmutter’s Webby-honored 2019 #SummerBrainChallenge campaign, Dr. Perlmutter took to Instagram and email for the 2020 follow-up, the #SummerFastingChallenge, from July 4-12. The campaign was anchored with daily challenges/tips/reminders for followers, and encouraged them to share our content/create their own as examples of each day’s c…
Fitness, Health, & Wellness
Dr. Will Bulsiewicz Takes Off
In July of 2019, Dr. Will Bulsiewicz came to Digital Natives Group looking to accelerate his platform growth ahead of his April 2020 book launch. Beginning later that summer, Natives worked with Dr. Will to craft a new digital identity and platform strategy and began building the infrastructure that would lead to growth and a successful book launch. (For…
Fitness, Health, & Wellness
Light the Way
We wanted to enroll prospective patients into our CRM database, but for us, it wasn’t just about helping patients living with psoriasis find the medication that could help them. It was about really connecting with them and offering them suggestions on how to live more comfortably, even without the medication. It was to establish a relationship with our pros…
Fitness, Health, & Wellness
OLLY Future Is Female #InTheGirlsRoom Campaign
With female-focused health concerns often overlooked within the vitamin and supplement market and considered taboo to openly discuss, OLLY’s #InTheGirlsRoom campaign aimed to introduce its innovative Future is Female product line, create positive social conversation, and empower a meaningful forum for talent and consumers alike to discuss such topics. By en…
Fitness, Health, & Wellness
Take on Acne
Develop a video that would empower patients and caregivers to seek treatment for their SRNA sooner and create awareness about how isotretinoins like ABSORICA LD differ from other treatments.