THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 13th Annual Shorty Awards

RunJumpThrow @ Home

Finalist in Fitness, Health, & Wellness

About this entry

USA Track & Field, in partnership with The Hershey Company, established RunJumpThrow in 2015 to inspire a love for fitness in children by teaching them the fundamentals of track and field. We offer free curriculums to schools and local organizations, whether it be a field day event or six-week-long program. 

When the 2020 COVID-19 pandemic halted most in-person activities in the U.S., USATF created a series of digital RunJumpThrow experiences for parents to share with their school-aged children at home. Unable to capture new content until fall 2020, we had to stretch creatively with existing assets. We later built off our digitally-focused momentum with a series of safe in-person events with Olympic and elite athletes.

Goals:

Objectives:

Why does this entry deserve to win?

Strategy

Implementation

Results

Videos and photo albums received positive feedback from social media followers. Content later inspired athlete-hosted RunJumpThrow events later in the year.

Total video views: 32,000+ 

Instagram

Facebook

Twitter

Athlete Events

Earned Media

Media

Entrant Company / Organization Name

USA Track & Field

Links

Entry Credits