THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 13th Annual Shorty Awards

RunJumpThrow @ Home

Finalist in Fitness, Health, & Wellness

About this entry

USA Track & Field, in partnership with The Hershey Company, established RunJumpThrow in 2015 to inspire a love for fitness in children by teaching them the fundamentals of track and field. We offer free curriculums to schools and local organizations, whether it be a field day event or six-week-long program. 

When the 2020 COVID-19 pandemic halted most in-person activities in the U.S., USATF created a series of digital RunJumpThrow experiences for parents to share with their school-aged children at home. Unable to capture new content until fall 2020, we had to stretch creatively with existing assets. We later built off our digitally-focused momentum with a series of safe in-person events with Olympic and elite athletes.

Goals:

Objectives:

Why does this entry deserve to win?

Strategy

Implementation

Results

Videos and photo albums received positive feedback from social media followers. Content later inspired athlete-hosted RunJumpThrow events later in the year.

Total video views: 32,000+ 

Instagram

Facebook

Twitter

Athlete Events

Earned Media

Media

Entrant Company / Organization Name

USA Track & Field

Links

Entry Credits