ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Best use of Instagram

This award honors the best use of Instagram for a campaign, post or project. Describe how you integrated Instagram into your campaign, how it enhanced your message and how it met or exceeded your goals and objectives.

See previous winners and honorees here.

Finalists

finalist
gold
Buy Now Blocker
Fifth Third Bank recognized that saving money is tough. Saving money during a global pandemic, with nothing to do but browse social media, while tempting ads track your every click, is even tougher. Fifth Third Bank wanted to cut people a break, especially as more and more of their days were spent online.  Introducing the Buy Now Blocker. …
finalist
A Promised Land: In Context
In President Barack Obama’s memoir “A Promised Land” he shares not only the most important moments of his presidency, but the stories that inspired him to pursue a career in public service. The hope of the book was to inspire the next generation to find ways to engage in public service and to help “create a more perfect union.” To bring the sto…
finalist
audience
Add An Ad
  Understanding India's shopping behavior  With the 2020 pandemic, the pent up demand from the lockdown period was expected to be let out during the festive shopping season. A government survey revealed that 43% of Indians planned to spend more during the festive season. With a whopping 89% looking forward to sales & discounts and, 55% of pe…
finalist
Fashion in Frame
Presented by SCAD, Fashion in Frame is a premier cinematic showcase of innovative designs by SCAD fashion students and alumni. Featuring user-generated content captured by in-demand models and portraits by acclaimed photographer Alexandra Arnold (B.F.A., photography, 2014), Fashion in Frame heralds the evolution of the virtual fashion scene.  Our …
finalist
New Year’s Read - 2021 DM guidance from Truth Teller Cardi B
Messenger and Instagram recently combined forces to make the biggest change to DMs ever, full of new tools to help our users have longer, more meaningful chats with their friends. And with 2020 making us feel more disconnected than ever, we knew we needed to get the word out in a huge way, during the biggest messaging day of the year. On New…

Nominees

Bad Hair IG Campaign
In this horror satire set in 1989, Bad Hair follows an ambitious woman who gets a weave in order to succeed in the image-obsessed world of music TV. However, her career comes at a cost when she realizes that her new hair may have a mind of its own.   To support the launch of Hulu’s original film, Bad Hair, the team was tasked with developing a disrupt…
I May Destroy You - Gathering the Pieces
To create a campaign to promote HBO’s new series, “I MAY DESTROY YOU,” which premiered on June 7, 2020.  Tasked with how to amplify a never-before-seen series that tells a very personal story of Michaela Coel’s sexual assault and trauma, we knew we had to do something groundbreaking and seemingly contradictory: we wanted to create a safe space to explore…
Kay #EveryKiss
In recent history, the LGBTQ+ community has made major strides in their fight for equality. But even today, they are made to feel uneasy with public displays of affection.  So for Pride 2020, amid a global pandemic, stay-at-home orders and social unrest, Kay saw an opportunity to bring people together by evolving their iconic tagline, “Every Kiss Begins …
Launching Moonbase 8
At its core, Moonbase 8 is a workplace comedy with a twist that our characters aren’t aware of. To them, this isn’t a joke. Space is serious work. Our Mission: Launch an in-world Instagram that takes this work as seriously as our characters to generate buzz amongst SHOWTIME subscribers and industry tastemakers while cultivating a highly-engaged fandom ap…
Nick Jr. Pop Culture Parodies
How do you get parents excited about preschool TV shows? That’s the challenge we face at Nick Jr., as our shows are made for preschoolers, but our social is for their parents.    Our goal with this project was to create social content that made parents’ thumbs stop scrolling. We wanted to grab their attention, make them laugh, get them to share our po…
Prodigal Son: Killer Instagram Grid
In 2019, FOX Entertainment unleashed the killer new drama, Prodigal Son. Going into the marketing campaign, we wanted to lure in and capture our audience by leading them down a trail of blood. To create this beautiful and bloodied IG grid, we would need to enter the mind of the show’s very own psychopathic serial killer, Dr. Martin Whitly.  
Starbucks Barista Call Outs
The global pandemic led lockdown went live in India from March 2020. As a result, Starbucks outlets all over the country had to shut operations (walk-ins, takeaways and deliveries) completely. For a brand that prides itself on its unique offline experience, the brand faced a risk of losing brand love among even die-hard loyalists (in the absence of a produc…
The Fisher-Price Toy Museum
In 2019, we launched Let’s Be Kids, with the intention of bringing the Fisher-Price brand back to the forefront of people’s minds. We’d always been in there somewhere. But over time, people had forgotten about the toy brand the same way we all tend to forget about childhood as we get older. We forget that life isn’t always about growing up. It’s also about …
Vanity Fair's September Issue: The Great Fire
To showcase Vanity Fair’s September issue, The Great Fire — which addressed the urgent issue of racial injustice in America — the brand's social team spearheaded a months-long collaboration with editorial, visuals, and video teams to turn V.F.’s Instagram account into a digital newsstand over the course of one week. The idea was to showcase the full breadth…
Wienerschnitzel Instagram Rebranding
Since 1961, fun has always been the foundation at Wienerschnitzel. Yet, our fans may have forgotten about it—in part due to the endless scroll of the “same ‘ol same ‘ol” that fills their feed. So, we gave our nostalgic brand a fun facelift with an eccentric combination of illustration, photography and design that’s hard to ignore, and even harder to forget.…