13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best use of Instagram

This award honors the best use of Instagram for a campaign, post or project. Describe how you integrated Instagram into your campaign, how it enhanced your message and how it met or exceeded your goals and objectives.

See previous winners and honorees here.

Finalists

finalist
Buy Now Blocker
Fifth Third Bank recognized that saving money is tough. Saving money during a global pandemic, with nothing to do but browse social media, while tempting ads track your every click, is even tougher. Fifth Third Bank wanted to cut people a break, especially as more and more of their days were spent online.  Introducing the Buy Now Blocker. …
finalist
A Promised Land: In Context
In President Barack Obama’s memoir “A Promised Land” he shares not only the most important moments of his presidency, but the stories that inspired him to pursue a career in public service. The hope of the book was to inspire the next generation to find ways to engage in public service and to help “create a more perfect union.” To bring the sto…
finalist
Add An Ad
  Understanding India's shopping behavior  With the 2020 pandemic, the pent up demand from the lockdown period was expected to be let out during the festive shopping season. A government survey revealed that 43% of Indians planned to spend more during the festive season. With a whopping 89% looking forward to sales & discounts and, 55% of pe…
finalist
Fashion in Frame
Presented by SCAD, Fashion in Frame is a premier cinematic showcase of innovative designs by SCAD fashion students and alumni. Featuring user-generated content captured by in-demand models and portraits by acclaimed photographer Alexandra Arnold (B.F.A., photography, 2014), Fashion in Frame heralds the evolution of the virtual fashion scene.  Our …
finalist
New Year’s Read - 2021 DM guidance from Truth Teller Cardi B
Messenger and Instagram recently combined forces to make the biggest change to DMs ever, full of new tools to help our users have longer, more meaningful chats with their friends. And with 2020 making us feel more disconnected than ever, we knew we needed to get the word out in a huge way, during the biggest messaging day of the year. On New…
finalist
The Endless Letter On Instagram Stories
Between 1941 and 1945 over 10 billion letters were posted and delivered in the USSR. Ahead of the 75th anniversary of the Victory against Nazi Germany we have revealed a unique collection of 7,000 letters that were carefully preserved for decades in family archives. So we decided to give them a new read in the format of Instagram Stories. “Endl…

Nominees

Bad Hair IG Campaign
In this horror satire set in 1989, Bad Hair follows an ambitious woman who gets a weave in order to succeed in the image-obsessed world of music TV. However, her career comes at a cost when she realizes that her new hair may have a mind of its own.   To support the launch of Hulu’s original film, Bad Hair, the team was tasked with developing a disrupt…
I May Destroy You - Gathering the Pieces
To create a campaign to promote HBO’s new series, “I MAY DESTROY YOU,” which premiered on June 7, 2020.  Tasked with how to amplify a never-before-seen series that tells a very personal story of Michaela Coel’s sexual assault and trauma, we knew we had to do something groundbreaking and seemingly contradictory: we wanted to create a safe space to explore…
Kay #EveryKiss
In recent history, the LGBTQ+ community has made major strides in their fight for equality. But even today, they are made to feel uneasy with public displays of affection.  So for Pride 2020, amid a global pandemic, stay-at-home orders and social unrest, Kay saw an opportunity to bring people together by evolving their iconic tagline, “Every Kiss Begins …
Launching Moonbase 8
At its core, Moonbase 8 is a workplace comedy with a twist that our characters aren’t aware of. To them, this isn’t a joke. Space is serious work. Our Mission: Launch an in-world Instagram that takes this work as seriously as our characters to generate buzz amongst SHOWTIME subscribers and industry tastemakers while cultivating a highly-engaged fandom ap…
Nick Jr. Pop Culture Parodies
How do you get parents excited about preschool TV shows? That’s the challenge we face at Nick Jr., as our shows are made for preschoolers, but our social is for their parents.    Our goal with this project was to create social content that made parents’ thumbs stop scrolling. We wanted to grab their attention, make them laugh, get them to share our po…
Prodigal Son: Killer Instagram Grid
In 2019, FOX Entertainment unleashed the killer new drama, Prodigal Son. Going into the marketing campaign, we wanted to lure in and capture our audience by leading them down a trail of blood. To create this beautiful and bloodied IG grid, we would need to enter the mind of the show’s very own psychopathic serial killer, Dr. Martin Whitly.  
Starbucks Barista Call Outs
The global pandemic led lockdown went live in India from March 2020. As a result, Starbucks outlets all over the country had to shut operations (walk-ins, takeaways and deliveries) completely. For a brand that prides itself on its unique offline experience, the brand faced a risk of losing brand love among even die-hard loyalists (in the absence of a produc…
The Fisher-Price Toy Museum
In 2019, we launched Let’s Be Kids, with the intention of bringing the Fisher-Price brand back to the forefront of people’s minds. We’d always been in there somewhere. But over time, people had forgotten about the toy brand the same way we all tend to forget about childhood as we get older. We forget that life isn’t always about growing up. It’s also about …
Vanity Fair's September Issue: The Great Fire
To showcase Vanity Fair’s September issue, The Great Fire — which addressed the urgent issue of racial injustice in America — the brand's social team spearheaded a months-long collaboration with editorial, visuals, and video teams to turn V.F.’s Instagram account into a digital newsstand over the course of one week. The idea was to showcase the full breadth…
Wienerschnitzel Instagram Rebranding
Since 1961, fun has always been the foundation at Wienerschnitzel. Yet, our fans may have forgotten about it—in part due to the endless scroll of the “same ‘ol same ‘ol” that fills their feed. So, we gave our nostalgic brand a fun facelift with an eccentric combination of illustration, photography and design that’s hard to ignore, and even harder to forget.…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!