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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Fashion in Frame

Finalist in Instagram, Instagram Video

Entered in Instagram Partnership, Branded Content

Objective

Presented by SCAD, Fashion in Frame is a premier cinematic showcase of innovative designs by SCAD fashion students and alumni. Featuring user-generated content captured by in-demand models and portraits by acclaimed photographer Alexandra Arnold (B.F.A., photography, 2014), Fashion in Frame heralds the evolution of the virtual fashion scene.  Our intention was to produce a film with all the safety guidelines in place during a COVID quarantine, but still highlight the student fashion in light of the annual Spring fashion show being cancelled.

Strategy

We created the film using key university alumni and produced the film remotely when possible in New York, Los Angeles, Savannah, and Atlanta. Our production team worked closely with the Photography department and The School of Fashion to create an elevated fashion film with influencers and celebrities as models. The film was posted on a unique “Fashion in Frame” landing page, connected to SCAD’s website. For the university admissions department, the film has been translated into Simplified Chinese, Traditional Chinese, Korean, and Spanish to broaden the reach to more diverse audiences.

Results

The film was posted to the Fashion and Frame event page with a combined viewership of 60,000 views from both YouTube and Instagram. This release successfully met our team’s objectives and goals, showing that SCAD has a global audience online for admission opportunities.

Media

Video for Fashion in Frame

Produced by

Savannah College of Art and Design, Savannah College of Art and Design

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!