THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Humanitarian Aid Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative NEW! Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 13th Annual Shorty Awards Best Influencer & Celebrity Instagram Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a social media or digital marketing campaign optimized for Instagram.

See previous winners and honorees here.

Winner

Instagram Partnership
winner
Scrabble® GO's Battle of the Boards Celebrity Showdown!
Scrabble® GO is "the greatest word game of all time, reimagined". Based on the beloved board game w…

Finalists

Instagram Partnership
finalist
audience honor
Kay - There Is A Ring For That
When TV host, Jaymes Vaughan, was getting ready to propose to Mean Girls star, Jonathan Bennett and…
Instagram Partnership
finalist
Netflix Barbarians
When people talk about using influencers to capture a brand’s authenticity, they usually mean “your…
Instagram Partnership
finalist
New Year’s Read - 2021 DM guidance from Truth Teller Cardi B
Messenger and Instagram recently combined forces to make the biggest change to DMs ever, full of ne…
Instagram Partnership
finalist
No One Beats Cancer Alone
The Dempsey Center, located in Lewiston, Maine, was founded by actor Patrick Dempsey in 2008 in res…
Instagram Partnership
finalist
SHOWTIME #TheChiIsWhy
The Chi, from Emmy winner Lena Waithe, is a coming-of-age drama that closely follows the interconne…

Nominees

Instagram Partnership
Fashion in Frame
Presented by SCAD, Fashion in Frame is a premier cinematic showcase of innovative designs by SCAD f…
Instagram Partnership
Frank's® RedHot® #DippingDance
Football and game watching are big sales drivers of hot sauce in general, and Frank’s® RedHot® in p…
Instagram Partnership
ISDIN x Zosia Mamet: 360 Integrated Partnership
In 2020, ISDIN’s brand goals for the year centered on continuing to raise awareness in the United S…
Instagram Partnership
finalist
audience honor
Kay - There Is A Ring For That
When TV host, Jaymes Vaughan, was getting ready to propose to Mean Girls star, Jonathan Bennett and…
Instagram Partnership
Launching Restylane Kysse During the COVID-19 Pandemic
Real Chemistry planned to launch Galderma’s new hyaluronic acid (HA) lip filler Restylane® Kysse wi…
Instagram Partnership
Marketing Moneyball: How a challenger brand reshaped influencer marketing
Launched in 2018, Zevo was an unknown startup brand in the home pest control category. A category d…
Instagram Partnership
finalist
Netflix Barbarians
When people talk about using influencers to capture a brand’s authenticity, they usually mean “your…
Instagram Partnership
finalist
New Year’s Read - 2021 DM guidance from Truth Teller Cardi B
Messenger and Instagram recently combined forces to make the biggest change to DMs ever, full of ne…
Instagram Partnership
finalist
No One Beats Cancer Alone
The Dempsey Center, located in Lewiston, Maine, was founded by actor Patrick Dempsey in 2008 in res…
Instagram Partnership
finalist
SHOWTIME #TheChiIsWhy
The Chi, from Emmy winner Lena Waithe, is a coming-of-age drama that closely follows the interconne…
Instagram Partnership
winner
Scrabble® GO's Battle of the Boards Celebrity Showdown!
Scrabble® GO is "the greatest word game of all time, reimagined". Based on the beloved board game w…
Instagram Partnership
Undeniably Dairy Home Fridge Advantage
With the pandemic spurring everyone to stock up on essential food items and start cooking meals at …