13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best Influencer & Celebrity Instagram Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a social media or digital marketing campaign optimized for Instagram.

See previous winners and honorees here.
Fashion in Frame
Presented by SCAD, Fashion in Frame is a premier cinematic showcase of innovative designs by SCAD fashion students and alumni. Featuring user-generated content captured by in-demand models and portraits by acclaimed photographer Alexandra Arnold (B.F.A., photography, 2014), Fashion in Frame heralds the evolution of the virtual fashion scene.  Our intention …
Frank's® RedHot® #DippingDance
Football and game watching are big sales drivers of hot sauce in general, and Frank’s® RedHot® in particular. As America’s #1 hot sauce brand, Frank’s leads the category in sales, seeing boosts during football season that peak around Super Bowl. To provide fans with an amazing kick-off experience, Frank’s RedHot teamed up with brand ambassador and retire…
ISDIN x Zosia Mamet: 360 Integrated Partnership
In 2020, ISDIN’s brand goals for the year centered on continuing to raise awareness in the United States and increase visibility of their skincare products among consumers. A way in doing so was to more firmly establish the “ISDIN routine” of using the brand’s products to form a holistic regimen and highlight the products and their points of differentiation…
Kay - There Is A Ring For That
When TV host, Jaymes Vaughan, was getting ready to propose to Mean Girls star, Jonathan Bennett and needed an engagement ring stating:  “What do you do when a dude proposes to a dude? Where are the rings for that?” We knew, Kay Jewelers was the perfect partner. Kay has made it their mission to stand up for love in every form and was poised to be the firs…
Launching Restylane Kysse During the COVID-19 Pandemic
W2O planned to launch Galderma’s new hyaluronic acid (HA) lip filler Restylane® Kysse with a series of up close and personal activations that showcased why women loved it. Then COVID-19 hit. Cosmetic offices around the country were forced to close, challenging Galderma to quickly jump to action to ensure providers felt supported more than ever before and ra…
Marketing Moneyball: How a challenger brand reshaped influencer marketing
Launched in 2018, Zevo was an unknown startup brand in the home pest control category. A category dominated by the same brand for decades with >50% US market share.  Zevo’s promise? An effective nature-inspired bug killing product that you can feel good about using around your home and loved ones.  A difficult challenge in a category where product effica…
Netflix Barbarians
When people talk about using influencers to capture a brand’s authenticity, they usually mean “your brand is really young, so we’ll find other people in their age bracket who they already respect.” Netflix’s action-packed historical epic Barbarians, however, takes place in 9 AD, which would make traditional influencers just a bit too old to work. But Netfli…
New Year’s Read - 2021 DM guidance from Truth Teller Cardi B
Messenger and Instagram recently combined forces to make the biggest change to DMs ever, full of new tools to help our users have longer, more meaningful chats with their friends. And with 2020 making us feel more disconnected than ever, we knew we needed to get the word out in a huge way, during the biggest messaging day of the year. On New Year’s Ev…
No One Beats Cancer Alone
The Dempsey Center, located in Lewiston, Maine, was founded by actor Patrick Dempsey in 2008 in response to a question he was asked on the red carpet. What was he passionate about? He had an ‘aha’ moment as he tells it, and a newfound purpose to support the cancer community in Maine − his childhood home and a state with some of the highest cancer rates in t…
SHOWTIME #TheChiIsWhy
The Chi, from Emmy winner Lena Waithe, is a coming-of-age drama that closely follows the interconnected lives and stories of Black residents in the Southside of Chicago. As we approached Season 3, we wanted our audiences to form authentic connections with the beauty and resilience displayed by our series. Rallying our large and digitally-engaged Black audie…
Scrabble® GO's Battle of the Boards Celebrity Showdown!
Scrabble® GO is "the greatest word game of all time, reimagined". Based on the beloved board game with a legacy spanning generations, languages, and cultures around the world, Scrabble® GO is a modern take on the classic experience for mobile. Scrabble® GO, from mobile games company Scopely, maintains the iconic gameplay of Scrabble alongside all-new gam…
Undeniably Dairy Home Fridge Advantage
With the pandemic spurring everyone to stock up on essential food items and start cooking meals at home more frequently, we wanted to demonstrate the vital nutritional and emotional role well-loved dairy essentials such as milk, butter and cheese play in our diets and daily lives, no matter who you are or how you enjoy them.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!