ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Best Influencer & Celebrity Instagram Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a social media or digital marketing campaign optimized for Instagram.

See previous winners and honorees here.

Finalists

finalist
audience
Kay - There Is A Ring For That
When TV host, Jaymes Vaughan, was getting ready to propose to Mean Girls star, Jonathan Bennett and needed an engagement ring stating: “What happens when one guy wants to propose to another guy? Where are the rings for that?” We knew, Kay Jewelers was the perfect partner. Kay has made it their mission to stand up for love in every form and was …
finalist
Netflix Barbarians
When people talk about using influencers to capture a brand’s authenticity, they usually mean “your brand is really young, so we’ll find other people in their age bracket who they already respect.” Netflix’s action-packed historical epic Barbarians, however, takes place in 9 AD, which would make traditional influencers just a bit too old to work. …
finalist
New Year’s Read - 2021 DM guidance from Truth Teller Cardi B
Messenger and Instagram recently combined forces to make the biggest change to DMs ever, full of new tools to help our users have longer, more meaningful chats with their friends. And with 2020 making us feel more disconnected than ever, we knew we needed to get the word out in a huge way, during the biggest messaging day of the year. On New…
finalist
No One Beats Cancer Alone
The Dempsey Center, located in Lewiston, Maine, was founded by actor Patrick Dempsey in 2008 in response to a question he was asked on the red carpet. What was he passionate about? He had an ‘aha’ moment as he tells it, and a newfound purpose to support the cancer community in Maine − his childhood home and a state with some of the highest cancer …
finalist
SHOWTIME #TheChiIsWhy
The Chi, from Emmy winner Lena Waithe, is a coming-of-age drama that closely follows the interconnected lives and stories of Black residents in the Southside of Chicago. As we approached Season 3, we wanted our audiences to form authentic connections with the beauty and resilience displayed by our series. Rallying our large and digitally-engaged B…

Nominees

Fashion in Frame
Presented by SCAD, Fashion in Frame is a premier cinematic showcase of innovative designs by SCAD fashion students and alumni. Featuring user-generated content captured by in-demand models and portraits by acclaimed photographer Alexandra Arnold (B.F.A., photography, 2014), Fashion in Frame heralds the evolution of the virtual fashion scene.  Our intention …
Frank's® RedHot® #DippingDance
Football and game watching are big sales drivers of hot sauce in general, and Frank’s® RedHot® in particular. As America’s #1 hot sauce brand, Frank’s leads the category in sales, seeing boosts during football season that peak around Super Bowl. To provide fans with an amazing kick-off experience, Frank’s RedHot teamed up with brand ambassador and retire…
ISDIN x Zosia Mamet: 360 Integrated Partnership
In 2020, ISDIN’s brand goals for the year centered on continuing to raise awareness in the United States and increase visibility of their skincare products among consumers. A way in doing so was to more firmly establish the “ISDIN routine” of using the brand’s products to form a holistic regimen and highlight the products and their points of differentiation…
Launching Restylane Kysse During the COVID-19 Pandemic
Real Chemistry planned to launch Galderma’s new hyaluronic acid (HA) lip filler Restylane® Kysse with a series of up close and personal activations that showcased why women loved it. Then COVID-19 hit. Cosmetic offices around the country were forced to close, challenging Galderma to quickly jump to action to ensure providers felt supported more than ever be…
Marketing Moneyball: How a challenger brand reshaped influencer marketing
Launched in 2018, Zevo was an unknown startup brand in the home pest control category. A category dominated by the same brand for decades with >50% US market share.  Zevo’s promise? An effective nature-inspired bug killing product that you can feel good about using around your home and loved ones.  A difficult challenge in a category where product effica…
Undeniably Dairy Home Fridge Advantage
With the pandemic spurring everyone to stock up on essential food items and start cooking meals at home more frequently, we wanted to demonstrate the vital nutritional and emotional role well-loved dairy essentials such as milk, butter and cheese play in our diets and daily lives, no matter who you are or how you enjoy them.