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Special Project

Special Project
From the 13th Annual Shorty Awards

WWE Instagram

Entered in Instagram Presence


From the opening bell to the close of the curtain, WWE's official Instagram page strives to provide comprehensive coverage for all WWE live events. The goal of WWE's Instagram page is to inform, entertain and engage with fans by using tools specific to the social platform, telling our stories in the most colorful and interactive way possible.

With a scroll through WWE's Instagram feed or a tap into one of our Stories, viewers can immediately catch up with news, multimedia and historical content for current and former talent. There are also backstage photos and videos posted during every Raw, SmackDown, NXT and pay-per-view, making WWE fans feel like "insiders" from the palm of their hand.

Strategy and Execution

WWE has social media producers stationed at every WWE event, which allows for the kind of exclusive access to WWE talent and in-ring action that you can't find anywhere else.

Back at WWE Headquarters, passionate editors provide up-to-the-minute news and results in visual form, craft vibrant slideshows featuring talent, and keep WWE fans engaged through highly-produced Instagram Stories multiple times a week. Much of the graphic and video content posted to WWE's Instagram cannot be accessed elsewhere, which creates a "catch it here or you'll miss it" appeal.

On a daily basis, our passionate content editors develop a variety of ideas — infographics, polls, collages, Q&As and even digital Superstar posters — then our design and video teams make those ideas come to life. The production that goes into each WWE Instagram Story is a remarkable feat of teamwork, with the social, content, graphics and video teams (typically in groups of 4-5 editors) working cooperatively to weave together a compelling series of slides. Ensuring that users tap through an entire Instagram Story is a tough task, but WWE's team has consistently answered the challenge, with upwards of 4 million views per Story and almost 400,000 views per slide.



Video for WWE Instagram

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