THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 13th Annual Shorty Awards Best Online Event/Activation

This award honors the most creative and innovative event or activation produced for an online audience. Creative use of filters, visual effects, live streaming, and interactive elements are all eligible.

Winners

Online Event/Activation
winner
Chipotle Together
Before March 2020, approximately 20% of Chipotle’s sales were digital. But with a global pandemic s…
Online Event/Activation
winner
Global Pride Crossing
The Parade Must Go On(line) Pride Month (June) – a celebration of equality, dignity and acceptan…

Finalists

Online Event/Activation
finalist
gold honor
#BuyBlack Friday Show
Small businesses are the heartbeat of our communities and many are facing an economic crisis, due t…
Online Event/Activation
finalist
gold honor
audience honor
Dell Small Business Podference
Small business owners are always looking for expertise and knowledge to improve their businesses. A…
Online Event/Activation
finalist
gold honor
New York Fashion Week Goes Home with Lowe’s | #FashionGoesHome
From resetting routines to resetting expectations, how people connect, create and communicate under…
Online Event/Activation
finalist
gold honor
Porsche x Puma: Two Icons of Fast Sneaker Launch
For the last five decades, the Porsche 911 Turbo has been known for its iconic design, speed and un…

Nominees

Online Event/Activation
2020 iHeartRadio Music Festival
In a year like no other, iHeartRadio had to find new and innovative ways to continue its tradition …
Online Event/Activation
AD: The Iconic Home — A Virtual Showhouse
Showhouses and showrooms are the heartbeat of the design industry. But when the COVID-19 pandemic f…
Online Event/Activation
Adult Swim and Ben and Jerry's Presents Run The Jewels Holy Calamavote
Run The Jewels is the rap super group led by Killer Mike and El-P. Killer Mike has long been an Atl…
Online Event/Activation
Allergan x Girls Inc. Mentorship Initiative
Allergan, a global leader in pharmaceuticals and aesthetics, partnered with Girls Inc., a non-profi…
Online Event/Activation
Amway’s Artistry Studio™
Looking good and feeling good often go hand in hand. But when you’re someone who is always on-the-g…
Online Event/Activation
ComplexLand
Complex Networks champions the people, brands and new trends you need to know now (and will obsess …
Online Event/Activation
DC FanDome
Are you ready to explore the Multiverse? DC and WarnerMedia brought the sights, sounds, and excitem…
Online Event/Activation
DRIVING RECORD RATINGS BY COLLIDING GAMERS AND NASCAR DRIVERS
Fox Sports tasked Mediahub with using the 2020 Super Bowl to draw viewers to their NASCAR Daytona 5…
Online Event/Activation
Disney+ Launch in India: Red Carpet Premiere
The launch of Disney+ came bundled with a unique proposition in India, since it was going to be pai…
Online Event/Activation
FreeWheel Connects
When the COVID-19 pandemic hit the US in March 2020, FreeWheel quickly rethought and shifted its en…
Online Event/Activation
FunimationCon 2020
FunimationCon 2020 is one of the first anime conventions to offer a completely free,all-virtual exp…
Online Event/Activation
GLAAD's "Together in Pride: You are Not Alone"
GLAAD, the world’s largest lesbian, gay, bisexual, transgender, and queer (LGBTQ) media advocacy or…
Online Event/Activation
Get Got by a Gran
Senior loneliness is more than a sad reality. It's a medical minefield, increasing the likelihood o…
Online Event/Activation
HBO Insecure S4 - Virtual Block Party
Each year, fans of the Emmy-nominated HBO comedy series, Insecure, look forward to the new season a…
Online Event/Activation
Holiday Even Brighter - Virtual Cooking Classes
2020 was tough - but the Texas spirit is tougher, and there's nothing more Texan than H-E-B, a much…
Online Event/Activation
Honda Virtual Adventures - Niagara Falls
In the early days of the pandemic, the world was full of uncertainty. From our perspective, people …
Online Event/Activation
I May Destroy You - Gathering the Pieces
To create a campaign to promote HBO’s new series, “I MAY DESTROY YOU,” which premiered on June 7, 2…
Online Event/Activation
Julia Child Week
The early days of pandemic lockdown put a premium on virtual community, binge-worthy media and sour…
Online Event/Activation
MTV's 2020 Video Music Awards Stan Cam
In 2019, the VMA Stan Cam launched as a first-of-its-kind, real-time interactive streaming experien…
Online Event/Activation
MTV's 2020 Video Music Awards Virtual Photo Booth
In lieu of a traditional red carpet for the MTV Video Music Awards, the MTV Brand social team partn…
Online Event/Activation
MTV's Friday Livestream
MTV’s Friday Livestream is a 24-hour, interactive music video livestream event combining classic th…
Online Event/Activation
MUCINEX® DISRUPTS THE OTC LANDSCAPE BY GOING DTC | Launching with Live-Streamed YouTube Fashion Show
MUCINEX® is America’s #1 doctor recommended cough and cold brand that consumers trust to help impro…
Online Event/Activation
Microsoft Windows Ugly Sweater – Softwear 3.0
Since 1995 the percentage of female computer scientists has dropped from 37% to 23%. That comes as …
Online Event/Activation
PERFECT MARC JACOBS Virtual Global Launch Event
PERFECT MARC JACOBS, the newest fragrance from Marc Jacobs Fragrances, is a celebration of self-lov…
Online Event/Activation
Planet Fitness 2000th Location Celebration
Planet Fitness has a goal of being the leader in accessible fitness. This isn’t just a philosophy t…
Online Event/Activation
Red Rocks Unpaused
Visible is a new phone service with a uniquely relevant offer - it’s entirely digital (sign up, pay…
Online Event/Activation
STARZ's Countdown to #PowerGhost Pre-Show Event
After the explosive series finale of the legacy series, fans of the STARZ’ hit series Power were ea…
Online Event/Activation
Santa Calling
2020 was a year of really grown-up stuff. A global pandemic. Schools closed. Jobs lost. And with CO…
Online Event/Activation
Stand Up for Heroes 2020
New York’s most anticipated night of hope, healing and laughter, returned for its 14th annual celeb…
Online Event/Activation
THE CRAFT: LEGACY Twitter Watch Party Event
2020 was a tough witch. To summon some excitement, THE CRAFT: LEGACY sought out to create a day-lon…
Online Event/Activation
The #FENTYSKINLAUNCHPARTY Has Entered The Chat!
As a brand launching at the height of a global pandemic, we knew that an in-person activation just …
Online Event/Activation
The Farm Must Go On
Farmers are the backbone of our nation. Even when faced with insurmountable challenges, one missed …
Online Event/Activation
Transhood TRANSlation
Celebrate the release of the HBO Original Documentary Transhood with an activation that highlights …
Online Event/Activation
Virtual Experience Hub
We began our innovation journey developing the Virtual Experience Hub in May 2019 with the intent t…
Online Event/Activation
Virtual HBCU Homecoming
Some might say COVID-19 caused a triple pandemic across Black America – impacting health, housing, …
Online Event/Activation
Woke Art Fest
Inspired by the life and work of artist Keith Knight, comedy series WOKE takes an absurdly irrevere…
Online Event/Activation
Xero on Air
Xero On Air was a new type of Xero experience. It was a Netflix-style video series designed to upda…
Online Event/Activation
YouTube Brandcast Delivered
During the IAB Newfronts, digital platforms and publishers show off new programming, formats, and a…
Online Event/Activation
Zales #PrideTogether
Zales, know for bold jewelry and self expression was looking for a way to tap into culture that was…
Online Event/Activation
philosophy, the wellbeing beauty brand, launches self-care cinema nights virtual watch party series
In December 2020, philosophy partnered with Scener, the virtual theater destination, to host a firs…