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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Virtual Experience Hub

Entered in Digital Pivot, Online Event/Activation

Objective

We began our innovation journey developing the Virtual Experience Hub in May 2019 with the intent to scale our Cisco Live Global Physical Events.  COVID-19 hit the United States in March 2020 shutting down all gatherings including in-person meetings, conferences and large-scale events industry wide.  Suddenly, we became the most popular kids on the block and decided it was time to turn up the heat. We launched our MVP (minimal viable product) in April 2020.  

This innovative product was built to:

  1. Provide our customers, partners and prospects a one-stop-shop for all their video on demand content (Netflix Style)
  2. Enhance the event experience by delivering value through features like Chat, Q&A, Sponsored Ad’s, AI recommendation engine, networking, Polling & Trivia, Multi-streaming and language events.
  3. Craft a digital experience that becomes known as a best-in-class experience for digital events.
  4. Deliver a scalable platform to meet high volume of simultaneous viewers and all sizes of events from 100s to hundreds of thousands. 
  5. Create an intuitive content repository to drastically improve browsing and engaging with post-live on-demand content.
  6. Drive business impact by providing opportunities for lead generation to our sellers, partners, and sponsors.

The Virtual Experience Hub was developed to be a fully immersive, best-in-class B2B experience platform for digital events.

Strategy

The VEH platform is built levering modern best practices and cloud native technologies allowing for global scalability, redundancy and security. It leverages a React and Redux single page application to provide immersive and interactive engagement to the end user enabling a rich virtual experience when watching content both live and on demand. Through the use of serverless and microservice APIs VEH provides an adaptable, flexible, and modular data driven architecture. This architecture provides for rapid development as well as the flexibility to quickly integrate with various technology partners.

KEY FEATURES:

Results

Media

Produced by

Cisco

Links

Entry Credits

About the Shorty Awards

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