THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 13th Annual Shorty Awards Best Digital Pivot

This award honors the most creative and innovative adaptation from a physical campaign, project, or event to a fully or partially digital format.

Winner

Digital Pivot
winner
YouTube Brandcast Delivered
During the IAB Newfronts, digital platforms and publishers show off new programming, formats, and a…

Finalists

Digital Pivot
finalist
ASICS Virtual Innovation Summit
  Context Since the start of 2020, members of the Edelman Brand team in London had prepared f…
Digital Pivot
finalist
How a Top-10 Med School Digitally Remade Admissions in a Pandemic to Recruit Top-Tier Talent
In March 2020, America shuttered. States issued “stay at home” orders, travel was banned, and the N…
Digital Pivot
finalist
The USTA & IBM - Enabling the 2020 (Virtual) U.S. Open
On June 17th the USTA announced the 2020 US Open would be a spectator-less tournament, giving our c…
Digital Pivot
finalist
Virtual HBCU Homecoming
Some might say COVID-19 caused a triple pandemic across Black America – impacting health, housing, …
Digital Pivot
finalist
audience honor
‘Tap to Cheer’ for WNBA & NBA
From the powerful cheers in the arenas to the tense at-home watch parties, basketball fans go above…

Nominees

Digital Pivot
#VotingAccessSavesLives
Brady is one of our nation’s oldest and boldest gun violence prevention organizations. Our namesake…
Digital Pivot
2020 Vikings Draft Virtual Happy Hour
In a typical year, the Minnesota Vikings plan activations surrounding the Draft that include in-per…
Digital Pivot
Atom Tickets: Win Your Watchlist
In March of 2020, the spread of COVID-19 forced the closure of many businesses, including movie the…
Digital Pivot
Back to Hogwarts Global Celebration 2020 hosted by the Harry Potter Fan Club
For years, Wizarding World fans have come together at King’s Cross Station in London on 1 September…
Digital Pivot
Byrdie Beauty Lab
nitiative. Up to 250 words. Since 2013, Byrdie has set itself apart from legacy fashion and beau…
Digital Pivot
Celosphere Live 2020
Celonis is the global leader in Execution Management System (EMS), an intelligent execution system …
Digital Pivot
DBS Asian Insights Conference
Travel and social distancing restrictions imposed as a result of the Covid-19 pandemic have profoun…
Digital Pivot
Fast Company & Inc.: Pivoting from Physical to Virtual
Every year, Mansueto Ventures organizes the Fast Company Innovation Festival and Inc.’s visionary c…
Digital Pivot
Gartner
As the effects of COVID-19 were felt by individuals and organizations worldwide, the way in which w…
Digital Pivot
HBO Insecure S4 - Virtual Block Party
Each year, fans of the Emmy-nominated HBO comedy series, Insecure, look forward to the new season a…
Digital Pivot
Holiday Even Brighter - Virtual Cooking Classes
2020 was tough - but the Texas spirit is tougher, and there's nothing more Texan than H-E-B, a much…
Digital Pivot
In The Know x U.S. Census
Before Covid-19 hit, we made the strategic decision to push forward on all of the 2020 initiatives …
Digital Pivot
JoJo Siwa "Be Your Selfie"
In Fall 2020, we were challenged to comp our massive YOY sales numbers for JoJo Siwa at Walmart whi…
Digital Pivot
MTV's Basic to Bougie (Season 5)
Since its inception, MTV has been at the forefront of pop culture and TV — our goal was to bring th…
Digital Pivot
National Gallery of Art #MuseumFromHome Tours
Conceived in the days preceeding the National Gallery of Art's temporary closure due to the COVID-1…
Digital Pivot
OUTLOUD: Raising Voices
OUTLOUD: Raising Voices began as a live event concept to give a platform to up-and-coming LGBTQ+ mu…
Digital Pivot
Oracle Virtual Road Trip 2020
The goal of the Oracle Virtual Road Trip was to showcase our customers, employees, and startups to …
Digital Pivot
Plant-Forward Pivot with California Walnuts
Due to COVID-19 restrictions in 2020, the EHY PR team had to act quickly, efficiently and strategic…
Digital Pivot
Pro Bowl: The Madden NFL 21 Edition Presented by Verizon
When the NFL canceled its in-person Pro Bowl for the first time in more than 60 years, long-t…
Digital Pivot
Rare Reflections: MPNs Unmasked Virtual Gallery
Myeloproliferative neoplasms (MPNs), a group of progressive, rare blood cancers in which the bone m…
Digital Pivot
Sport Hiatus & Office Hours
Sport Hiatus launched on March 12, 2020 (the day after the NBA temporarily suspended its season) to…
Digital Pivot
Stand Up for Heroes 2020
New York’s most anticipated night of hope, healing and laughter, returned for its 14th annual celeb…
Digital Pivot
The 31st Annual GLAAD Media Awards
In 2020, GLAAD, the world's largest lesbian, gay, bisexual, transgender, and queer (LGBTQ) media ad…
Digital Pivot
Virtual Experience Hub
We began our innovation journey developing the Virtual Experience Hub in May 2019 with the intent t…
Digital Pivot
Virtual NFL Draft
Mere weeks away from the event, for the first time in NFL history, the Draft, a typically buzz wort…
Digital Pivot
Virtual Tour of the Central Library
Our objective in creating the 360 Central Library Tour was to share the architectural treasures of …
Digital Pivot
WebexOne Digital Event – “The Magic of We”
WebexOne was originally planned as a physical event for 2,500 customers, partners, press and analys…