Best Digital Pivot in Social Media - Shorty Awards

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Campaign by a Black-Owned Business NEW! Campaign by a Latinx/Hispanic-Owned Business NEW! Campaign by a LGBTQ+ Owned Business NEW! Campaign by a Native/Indigenous-Owned Business NEW! Campaign by a Woman-Owned Business NEW! Campaign by an Asian-Owned Business NEW! Corporate Social Responsibility NEW! Fundraising Campaign NEW! Global Campaign Integrated Campaign Local Campaign NEW! Multi-Platform Campaign On a Shoestring Pro Bono Social Movement

By Industry

Automotive NEW! Business to Business NEW! Education NEW! Entertainment Fashion and Beauty NEW! Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness NEW! News & Media Nonprofit Restaurants NEW! Retail & E-Commerce Sports Technology

By Platform

Emerging Platform Facebook Instagram LinkedIn TikTok Twitch Twitter YouTube

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project NEW!

Video Content

Animations Documentary Short Live Streaming Long Form Video NEW! Short Form Video NEW! Video Series Virtual Reality

From the 13th Annual Shorty Awards Best Digital Pivot

This award honors the most creative and innovative adaptation from a physical campaign, project, or event to a fully or partially digital format.

Winner

YouTube Brandcast Delivered

During the IAB Newfronts, digital platforms and publishers show off new programming, formats, and a…

Finalists

ASICS Virtual Innovation Summit

Context Since the start of 2020, members of the Edelman Brand team in London had prepared f…

How a Top-10 Med School Digitally Remade Admissions in a Pandemic to Recruit Top-Tier Talent

In March 2020, America shuttered. States issued “stay at home” orders, travel was banned, and the N…

The USTA & IBM - Enabling the 2020 (Virtual) U.S. Open

On June 17th the USTA announced the 2020 US Open would be a spectator-less tournament, giving our c…

Virtual HBCU Homecoming

Some might say COVID-19 caused a triple pandemic across Black America – impacting health, housing, …

‘Tap to Cheer’ for WNBA & NBA

From the powerful cheers in the arenas to the tense at-home watch parties, basketball fans go above…

Nominees

#VotingAccessSavesLives

Brady is one of our nation’s oldest and boldest gun violence prevention organizations. Our namesake…

2020 Vikings Draft Virtual Happy Hour

In a typical year, the Minnesota Vikings plan activations surrounding the Draft that include in-per…

ASICS Virtual Innovation Summit

Context Since the start of 2020, members of the Edelman Brand team in London had prepared f…

Atom Tickets: Win Your Watchlist

In March of 2020, the spread of COVID-19 forced the closure of many businesses, including movie the…

Back to Hogwarts Global Celebration 2020 hosted by the Harry Potter Fan Club

For years, Wizarding World fans have come together at King’s Cross Station in London on 1 September…

Byrdie Beauty Lab

nitiative. Up to 250 words. Since 2013, Byrdie has set itself apart from legacy fashion and beau…

Celosphere Live 2020

Celonis is the global leader in Execution Management System (EMS), an intelligent execution system …

DBS Asian Insights Conference

Travel and social distancing restrictions imposed as a result of the Covid-19 pandemic have profoun…

Fast Company & Inc.: Pivoting from Physical to Virtual

Every year, Mansueto Ventures organizes the Fast Company Innovation Festival and Inc.’s visionary c…

As the effects of COVID-19 were felt by individuals and organizations worldwide, the way in which w…

HBO Insecure S4 - Virtual Block Party

Each year, fans of the Emmy-nominated HBO comedy series, Insecure, look forward to the new season a…

Holiday Even Brighter - Virtual Cooking Classes

2020 was tough - but the Texas spirit is tougher, and there's nothing more Texan than H-E-B, a much…

How a Top-10 Med School Digitally Remade Admissions in a Pandemic to Recruit Top-Tier Talent

In March 2020, America shuttered. States issued “stay at home” orders, travel was banned, and the N…

In The Know x U.S. Census

Before Covid-19 hit, we made the strategic decision to push forward on all of the 2020 initiatives …

JoJo Siwa "Be Your Selfie"

In Fall 2020, we were challenged to comp our massive YOY sales numbers for JoJo Siwa at Walmart whi…

MTV's Basic to Bougie (Season 5)

Since its inception, MTV has been at the forefront of pop culture and TV — our goal was to bring th…

National Gallery of Art #MuseumFromHome Tours

Conceived in the days preceeding the National Gallery of Art's temporary closure due to the COVID-1…

OUTLOUD: Raising Voices

OUTLOUD: Raising Voices began as a live event concept to give a platform to up-and-coming LGBTQ+ mu…

Oracle Virtual Road Trip 2020

The goal of the Oracle Virtual Road Trip was to showcase our customers, employees, and startups to …

Plant-Forward Pivot with California Walnuts

Due to COVID-19 restrictions in 2020, the EHY PR team had to act quickly, efficiently and strategic…

Pro Bowl: The Madden NFL 21 Edition Presented by Verizon

When the NFL canceled its in-person Pro Bowl for the first time in more than 60 years, long-t…

Rare Reflections: MPNs Unmasked Virtual Gallery

Myeloproliferative neoplasms (MPNs), a group of progressive, rare blood cancers in which the bone m…

Sport Hiatus & Office Hours

Sport Hiatus launched on March 12, 2020 (the day after the NBA temporarily suspended its season) to…

Stand Up for Heroes 2020

New York’s most anticipated night of hope, healing and laughter, returned for its 14th annual celeb…

The 31st Annual GLAAD Media Awards

In 2020, GLAAD, the world's largest lesbian, gay, bisexual, transgender, and queer (LGBTQ) media ad…

The USTA & IBM - Enabling the 2020 (Virtual) U.S. Open

On June 17th the USTA announced the 2020 US Open would be a spectator-less tournament, giving our c…

Virtual Experience Hub

We began our innovation journey developing the Virtual Experience Hub in May 2019 with the intent t…

Virtual HBCU Homecoming

Some might say COVID-19 caused a triple pandemic across Black America – impacting health, housing, …

Virtual NFL Draft

Mere weeks away from the event, for the first time in NFL history, the Draft, a typically buzz wort…

Virtual Tour of the Central Library

Our objective in creating the 360 Central Library Tour was to share the architectural treasures of …

WebexOne Digital Event – “The Magic of We”

WebexOne was originally planned as a physical event for 2,500 customers, partners, press and analys…

YouTube Brandcast Delivered

During the IAB Newfronts, digital platforms and publishers show off new programming, formats, and a…

‘Tap to Cheer’ for WNBA & NBA

From the powerful cheers in the arenas to the tense at-home watch parties, basketball fans go above…