ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Best Digital Pivot

This award honors the most creative and innovative adaptation from a physical campaign, project, or event to a fully or partially digital format.

Finalists

finalist
ASICS Virtual Innovation Summit
  Context Since the start of 2020, members of the Edelman Brand team in London had prepared for delivering the ASICS Innovation Summit - scheduled for the end of March in Tokyo - to unveil three revolutionary new shoes: the METARACER™, METASPRINT™ and METARISE™. Then Covid-19 arrived. News of the virus was starting to take centre stage…
finalist
How a Top-10 Med School Digitally Remade Admissions in a Pandemic to Recruit Top-Tier Talent
In March 2020, America shuttered. States issued “stay at home” orders, travel was banned, and the NBA’s hardcourts went dark. While many raced to stores to secure toilet paper and disinfectant, medical minds united to ask, “How can we protect our population from this pernicious virus?”  Meanwhile, a top-ten U.S. medical school -- thinking not o…
finalist
The USTA & IBM - Enabling the 2020 (Virtual) U.S. Open
On June 17th the USTA announced the 2020 US Open would be a spectator-less tournament, giving our collective team 12 weeks to re-imagine the Grand Slam in a virtual format – that would give fans at home an immersive, interactive digital experience, as well as the sights, sounds and rivalries that typically unfold across the millions of spectators …
finalist
Virtual HBCU Homecoming
Some might say COVID-19 caused a triple pandemic across Black America – impacting health, housing, and employment.  But it has also severely impacted 107 Historically Black Colleges and Universities that educate more than 228,000 students across America. A core component of HBCUs is undeniably Homecoming. This annual event is a time for students, …
finalist
audience
‘Tap to Cheer’ for WNBA & NBA
From the powerful cheers in the arenas to the tense at-home watch parties, basketball fans go above and beyond to show their support for their favorite teams each season. However, this year, due to the global pandemic, we experienced a season unlike any other in basketball history that threatened the intersection between basketball players and fan…

Nominees

#VotingAccessSavesLives
Brady is one of our nation’s oldest and boldest gun violence prevention organizations. Our namesakes, Jim and Sarah Brady, fought tirelessly to pass the Brady Bill, which established the Brady Background Check System for gun sales. While it may seem odd to see Brady, an organization founded to prevent gun violence, work on issues related to our democracy, w…
2020 Vikings Draft Virtual Happy Hour
In a typical year, the Minnesota Vikings plan activations surrounding the Draft that include in-person events and rallies. The team works to produce an in-person event that has participation from Vikings players, staff, talent and partners. The Draft Party usually includes giveaways, contests and activations for fans to enjoy. Due to the new social dista…
Atom Tickets: Win Your Watchlist
In March of 2020, the spread of COVID-19 forced the closure of many businesses, including movie theaters. Without theaters able to screen movies, studios delayed their content to later in the year. During this challenging time, the startup movie ticketing app pivoted from promoting the purchase of movie tickets to focusing on keeping their audience engaged …
Back to Hogwarts Global Celebration 2020 hosted by the Harry Potter Fan Club
For years, Wizarding World fans have come together at King’s Cross Station in London on 1 September to celebrate Back to Hogwarts, the day in which the Hogwarts Express from the Harry Potter stories travels through the English countryside toward the Scottish Highlands for another school year of learning, magic and adventure. The COVID-19 pandemic had dif…
Byrdie Beauty Lab
nitiative. Up to 250 words. Since 2013, Byrdie has set itself apart from legacy fashion and beauty publishers by staying ahead of the curve, naming new trends and must-have products, and welcoming all readers behind the beauty curtain along the way.  The Byrdie team works to capture the voice of its generation, creating content around topics that readers…
Celosphere Live 2020
Celonis is the global leader in Execution Management System (EMS), an intelligent execution system that helps companies unlock capacity to maximize business performance. Headquartered in New York and Munich, Celonis helps industry-leading companies around the world achieve breakthroughs in business execution. In 2019, Celonis hosted its first-ever global…
DBS Asian Insights Conference
Travel and social distancing restrictions imposed as a result of the Covid-19 pandemic have profoundly changed the way societies function, and many are seeking direction on how to work towards a more resilient future in a post-pandemic world. These same travel and social distancing restrictions have also meant that the format of business events and conferen…
Fast Company & Inc.: Pivoting from Physical to Virtual
Every year, Mansueto Ventures organizes the Fast Company Innovation Festival and Inc.’s visionary conferences, tentpole events that bring 50,000 people together. COVID forced our clients to adapt, and they turned to Moxie to define a new standard of the virtual stage.  The call was very clear—design and produce immersive, world-class virtual experiences.…
Gartner
As the effects of COVID-19 were felt by individuals and organizations worldwide, the way in which we work was drastically altered. Despite the unprecedented situation, we continued to support our clients by providing the insights, advice, and tools to help them achieve their mission-critical priorities. Gartner’s social media & employer brand team is res…
HBO Insecure S4 - Virtual Block Party
Each year, fans of the Emmy-nominated HBO comedy series, Insecure, look forward to the new season and the festivities that come along with it. Dating back to the show’s 2016 debut, HBO has launched each season with an annual block party premiere experience combining themes from the show with live performances and celebration of community. Season one kick…
Holiday Even Brighter - Virtual Cooking Classes
2020 was tough - but the Texas spirit is tougher, and there's nothing more Texan than H-E-B, a much beloved grocery store and brand focused on making the lives of Texans better since 1905. As the holiday season of 2020 grew near, H-E-B was determined to be the light at the end of the tunnel - helping, inspiring and empowering Texans to "Holiday Even Brighte…
In The Know x U.S. Census
Before Covid-19 hit, we made the strategic decision to push forward on all of the 2020 initiatives we’d planned with the understanding that our content might look different than we’d intended, but maintaining the expectation that our audience still has an appetite for fresh content. We had agreed to a campaign with the U.S. Census pre-pandemic, and had to s…
JoJo Siwa "Be Your Selfie"
In Fall 2020, we were challenged to comp our massive YOY sales numbers for JoJo Siwa at Walmart while driving awareness and conversion of key priorities of the JoJo back-to-school collection (inclusive of apparel, shoes, school supplies & more).  With the global pandemic causing a seismic shift in shopping behavior from brick & mortar to ecommerce as a resu…
MTV's Basic to Bougie (Season 5)
Since its inception, MTV has been at the forefront of pop culture and TV — our goal was to bring that same mentality to the digital space. In an effort to grow our YouTube audience and create an original digital series, Basic To Bougie was born. The show utilizes linear show (Wild N’ Out) talent, is comedy-based, and is focused on food trends that people ca…
National Gallery of Art #MuseumFromHome Tours
Conceived in the days preceeding the National Gallery of Art's temporary closure due to the COVID-19 pandemic, the daily #MuseumFromHome tours offered the museum's followers a way to "visit" while the museum was closed due to the COVID-19 pandemic. Launched just two days after the doors closed to the public, the daily tours also intended to offer a moment o…
OUTLOUD: Raising Voices
OUTLOUD: Raising Voices began as a live event concept to give a platform to up-and-coming LGBTQ+ musicians. It was set to launch at SXSW as a PRIDE artist showcase, but when the festival was cancelled, the producers at JJLA pivoted the already-scheduled show to launch as a PRIDE celebration web-series on Facebook, utilizing the existing show line-up as a tw…
Oracle Virtual Road Trip 2020
The goal of the Oracle Virtual Road Trip was to showcase our customers, employees, and startups to increase awareness around our products, culture, and key initiatives. We aimed to provide entertaining and informational content that aligns to our focus areas around cloud applications and technologies, and how it could help our customers and prospects manage…
Plant-Forward Pivot with California Walnuts
Due to COVID-19 restrictions in 2020, the EHY PR team had to act quickly, efficiently and strategically to successfully pivot client plans and budgets to maintain momentum.  [email protected] Live was a great example of this practice.  On October 28th, 2020 EHY launched the first ever plant-forward chef cooking challenge for their client California Walnuts. This…
Pro Bowl: The Madden NFL 21 Edition Presented by Verizon
When the NFL canceled its in-person Pro Bowl for the first time in more than 60 years, long-time partner EA SPORTS was quick to step in with a solution - transform the Pro Bowl into an all-virtual event, enabling the League to keep it on the NFL calendar while also engaging a new generation of NFL fans who live on social. The result: an all-virtual Pr…
Rare Reflections: MPNs Unmasked Virtual Gallery
Myeloproliferative neoplasms (MPNs), a group of progressive, rare blood cancers in which the bone marrow functions abnormally, affect approximately 200,000 Americans. They can strike anyone at any age, but are more common in older adults who often face a long and frustrating journey to diagnosis because their symptoms are overlooked or associated with aging…
Sport Hiatus & Office Hours
Sport Hiatus launched on March 12, 2020 (the day after the NBA temporarily suspended its season) to celebrate leadership, creativity, and innovation during the temporary hiatus in live sports. The organization's objective was to actively create, curate, and publish news and materials necessary to follow the temporary hiatus in live sports, by highlightin…
Stand Up for Heroes 2020
New York’s most anticipated night of hope, healing and laughter, returned for its 14th annual celebration as a virtual event to honor our nation’s impacted veterans and their families, yesterday, Wednesday, November 18th. The event was streamed on ABC News Live, Facebook, HLN, TikTok, Twitch, and the American Forces Network. 
The 31st Annual GLAAD Media Awards
In 2020, GLAAD, the world's largest lesbian, gay, bisexual, transgender, and queer (LGBTQ) media advocacy organization, celebrated the 31st anniversary of the GLAAD Media Awards, which honors media for fair, accurate, and inclusive representations of LGBTQ people and issues. In January 2020, it announced 176 nominees in 30 categories, with special honors fo…
Virtual Experience Hub
We began our innovation journey developing the Virtual Experience Hub in May 2019 with the intent to scale our Cisco Live Global Physical Events.  COVID-19 hit the United States in March 2020 shutting down all gatherings including in-person meetings, conferences and large-scale events industry wide.  Suddenly, we became the most popular kids on the block an…
Virtual NFL Draft
Mere weeks away from the event, for the first time in NFL history, the Draft, a typically buzz worthy  live event for the players, League and brands alike, pivoted to being held virtually. As the “Official Sound” of the NFL, not only did Bose collaborate with league partners to provide quality communication, they partnered with 46 of the 58 NFL Draft rookie…
Virtual Tour of the Central Library
Our objective in creating the 360 Central Library Tour was to share the architectural treasures of Los Angeles Public Library’s Central Library with the public, even though the physical building remained closed to access during the COVID pandemic. The 360 Central Library Tour engages and immerses patrons in a digital environment by pivoting from the on-site…
WebexOne Digital Event – “The Magic of We”
WebexOne was originally planned as a physical event for 2,500 customers, partners, press and analysts at Mandalay Bay in Las Vegas. This two-day event was designed to  introduce the All-New Webex collaboration suite to the world over of two days of keynotes, workshops and demonstrations. The vision? That the all-new Webex will deliver experiences 10x better…