THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 13th Annual Shorty Awards Best Digital Pivot

This award honors the most creative and innovative adaptation from a physical campaign, project, or event to a fully or partially digital format.

Winner

Digital Pivot
winner
YouTube Brandcast Delivered
During the IAB Newfronts, digital platforms and publishers show off new programming, formats, and a…

Finalists

Digital Pivot
finalist
ASICS Virtual Innovation Summit
  Context Since the start of 2020, members of the Edelman Brand team in London had prepared f…
Digital Pivot
finalist
How a Top-10 Med School Digitally Remade Admissions in a Pandemic to Recruit Top-Tier Talent
In March 2020, America shuttered. States issued “stay at home” orders, travel was banned, and the N…
Digital Pivot
finalist
The USTA & IBM - Enabling the 2020 (Virtual) U.S. Open
On June 17th the USTA announced the 2020 US Open would be a spectator-less tournament, giving our c…
Digital Pivot
finalist
Virtual HBCU Homecoming
Some might say COVID-19 caused a triple pandemic across Black America – impacting health, housing, …
Digital Pivot
finalist
audience honor
‘Tap to Cheer’ for WNBA & NBA
From the powerful cheers in the arenas to the tense at-home watch parties, basketball fans go above…

Nominees

Digital Pivot
#VotingAccessSavesLives
Brady is one of our nation’s oldest and boldest gun violence prevention organizations. Our namesake…
Digital Pivot
2020 Vikings Draft Virtual Happy Hour
In a typical year, the Minnesota Vikings plan activations surrounding the Draft that include in-per…
Digital Pivot
finalist
ASICS Virtual Innovation Summit
  Context Since the start of 2020, members of the Edelman Brand team in London had prepared f…
Digital Pivot
Atom Tickets: Win Your Watchlist
In March of 2020, the spread of COVID-19 forced the closure of many businesses, including movie the…
Digital Pivot
Back to Hogwarts Global Celebration 2020 hosted by the Harry Potter Fan Club
For years, Wizarding World fans have come together at King’s Cross Station in London on 1 September…
Digital Pivot
Byrdie Beauty Lab
nitiative. Up to 250 words. Since 2013, Byrdie has set itself apart from legacy fashion and beau…
Digital Pivot
Celosphere Live 2020
Celonis is the global leader in Execution Management System (EMS), an intelligent execution system …
Digital Pivot
DBS Asian Insights Conference
Travel and social distancing restrictions imposed as a result of the Covid-19 pandemic have profoun…
Digital Pivot
Fast Company & Inc.: Pivoting from Physical to Virtual
Every year, Mansueto Ventures organizes the Fast Company Innovation Festival and Inc.’s visionary c…
Digital Pivot
Gartner
As the effects of COVID-19 were felt by individuals and organizations worldwide, the way in which w…
Digital Pivot
HBO Insecure S4 - Virtual Block Party
Each year, fans of the Emmy-nominated HBO comedy series, Insecure, look forward to the new season a…
Digital Pivot
Holiday Even Brighter - Virtual Cooking Classes
2020 was tough - but the Texas spirit is tougher, and there's nothing more Texan than H-E-B, a much…
Digital Pivot
finalist
How a Top-10 Med School Digitally Remade Admissions in a Pandemic to Recruit Top-Tier Talent
In March 2020, America shuttered. States issued “stay at home” orders, travel was banned, and the N…
Digital Pivot
In The Know x U.S. Census
Before Covid-19 hit, we made the strategic decision to push forward on all of the 2020 initiatives …
Digital Pivot
JoJo Siwa "Be Your Selfie"
In Fall 2020, we were challenged to comp our massive YOY sales numbers for JoJo Siwa at Walmart whi…
Digital Pivot
MTV's Basic to Bougie (Season 5)
Since its inception, MTV has been at the forefront of pop culture and TV — our goal was to bring th…
Digital Pivot
National Gallery of Art #MuseumFromHome Tours
Conceived in the days preceeding the National Gallery of Art's temporary closure due to the COVID-1…
Digital Pivot
OUTLOUD: Raising Voices
OUTLOUD: Raising Voices began as a live event concept to give a platform to up-and-coming LGBTQ+ mu…
Digital Pivot
Oracle Virtual Road Trip 2020
The goal of the Oracle Virtual Road Trip was to showcase our customers, employees, and startups to …
Digital Pivot
Plant-Forward Pivot with California Walnuts
Due to COVID-19 restrictions in 2020, the EHY PR team had to act quickly, efficiently and strategic…
Digital Pivot
Pro Bowl: The Madden NFL 21 Edition Presented by Verizon
When the NFL canceled its in-person Pro Bowl for the first time in more than 60 years, long-t…
Digital Pivot
Rare Reflections: MPNs Unmasked Virtual Gallery
Myeloproliferative neoplasms (MPNs), a group of progressive, rare blood cancers in which the bone m…
Digital Pivot
Sport Hiatus & Office Hours
Sport Hiatus launched on March 12, 2020 (the day after the NBA temporarily suspended its season) to…
Digital Pivot
Stand Up for Heroes 2020
New York’s most anticipated night of hope, healing and laughter, returned for its 14th annual celeb…
Digital Pivot
The 31st Annual GLAAD Media Awards
In 2020, GLAAD, the world's largest lesbian, gay, bisexual, transgender, and queer (LGBTQ) media ad…
Digital Pivot
finalist
The USTA & IBM - Enabling the 2020 (Virtual) U.S. Open
On June 17th the USTA announced the 2020 US Open would be a spectator-less tournament, giving our c…
Digital Pivot
Virtual Experience Hub
We began our innovation journey developing the Virtual Experience Hub in May 2019 with the intent t…
Digital Pivot
finalist
Virtual HBCU Homecoming
Some might say COVID-19 caused a triple pandemic across Black America – impacting health, housing, …
Digital Pivot
Virtual NFL Draft
Mere weeks away from the event, for the first time in NFL history, the Draft, a typically buzz wort…
Digital Pivot
Virtual Tour of the Central Library
Our objective in creating the 360 Central Library Tour was to share the architectural treasures of …
Digital Pivot
WebexOne Digital Event – “The Magic of We”
WebexOne was originally planned as a physical event for 2,500 customers, partners, press and analys…
Digital Pivot
winner
YouTube Brandcast Delivered
During the IAB Newfronts, digital platforms and publishers show off new programming, formats, and a…
Digital Pivot
finalist
audience honor
‘Tap to Cheer’ for WNBA & NBA
From the powerful cheers in the arenas to the tense at-home watch parties, basketball fans go above…