Best Digital Pivot in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best Digital Pivot

This award honors the most creative and innovative adaptation from a physical campaign, project, or event to a fully or partially digital format.

Finalists

ASICS Virtual Innovation Summit

Context Since the start of 2020, members of the Edelman Brand team in London had prepared for delivering the ASICS Innovation Summit - scheduled for the end of March in Tokyo - to unveil three revolutionary new shoes: the METARACER™, METASPRINT™ and METARISE™. Then Covid-19 arrived. News of the virus was starting to take centre stage…

How a Top-10 Med School Digitally Remade Admissions in a Pandemic to Recruit Top-Tier Talent

In March 2020, America shuttered. States issued “stay at home” orders, travel was banned, and the NBA’s hardcourts went dark. While many raced to stores to secure toilet paper and disinfectant, medical minds united to ask, “How can we protect our population from this pernicious virus?” Meanwhile, a top-ten U.S. medical school -- thinking not o…

The USTA & IBM - Enabling the 2020 (Virtual) U.S. Open

On June 17th the USTA announced the 2020 US Open would be a spectator-less tournament, giving our collective team 12 weeks to re-imagine the Grand Slam in a virtual format – that would give fans at home an immersive, interactive digital experience, as well as the sights, sounds and rivalries that typically unfold across the millions of spectators …

Virtual HBCU Homecoming

Some might say COVID-19 caused a triple pandemic across Black America – impacting health, housing, and employment. But it has also severely impacted 107 Historically Black Colleges and Universities that educate more than 228,000 students across America. A core component of HBCUs is undeniably Homecoming. This annual event is a time for students, …

YouTube Brandcast Delivered

During the IAB Newfronts, digital platforms and publishers show off new programming, formats, and advertising capabilities to advertisers. For the past decade, YouTube's NewFront, Brandcast, has entertained thousands of clients in iconic New York City venues with special guests, presentations, and musical performances to showcase the platform’s co…

‘Tap to Cheer’ for WNBA & NBA

From the powerful cheers in the arenas to the tense at-home watch parties, basketball fans go above and beyond to show their support for their favorite teams each season. However, this year, due to the global pandemic, we experienced a season unlike any other in basketball history that threatened the intersection between basketball players and fan…

Nominees

#VotingAccessSavesLives

Brady is one of our nation’s oldest and boldest gun violence prevention organizations. Our namesakes, Jim and Sarah Brady, fought tirelessly to pass the Brady Bill, which established the Brady Background Check System for gun sales. While it may seem odd to see Brady, an organization founded to prevent gun violence, work on issues related to our democracy, w…

2020 Vikings Draft Virtual Happy Hour

In a typical year, the Minnesota Vikings plan activations surrounding the Draft that include in-person events and rallies. The team works to produce an in-person event that has participation from Vikings players, staff, talent and partners. The Draft Party usually includes giveaways, contests and activations for fans to enjoy. Due to the new social dista…

Atom Tickets: Win Your Watchlist

In March of 2020, the spread of COVID-19 forced the closure of many businesses, including movie theaters. Without theaters able to screen movies, studios delayed their content to later in the year. During this challenging time, the startup movie ticketing app pivoted from promoting the purchase of movie tickets to focusing on keeping their audience engaged …

Back to Hogwarts Global Celebration 2020 hosted by the Harry Potter Fan Club

For years, Wizarding World fans have come together at King’s Cross Station in London on 1 September to celebrate Back to Hogwarts, the day in which the Hogwarts Express from the Harry Potter stories travels through the English countryside toward the Scottish Highlands for another school year of learning, magic and adventure. The COVID-19 pandemic had dif…

Byrdie Beauty Lab

nitiative. Up to 250 words. Since 2013, Byrdie has set itself apart from legacy fashion and beauty publishers by staying ahead of the curve, naming new trends and must-have products, and welcoming all readers behind the beauty curtain along the way. The Byrdie team works to capture the voice of its generation, creating content around topics that readers…

Celosphere Live 2020

Celonis is the global leader in Execution Management System (EMS), an intelligent execution system that helps companies unlock capacity to maximize business performance. Headquartered in New York and Munich, Celonis helps industry-leading companies around the world achieve breakthroughs in business execution. In 2019, Celonis hosted its first-ever global…

DBS Asian Insights Conference

Travel and social distancing restrictions imposed as a result of the Covid-19 pandemic have profoundly changed the way societies function, and many are seeking direction on how to work towards a more resilient future in a post-pandemic world. These same travel and social distancing restrictions have also meant that the format of business events and conferen…

Fast Company & Inc.: Pivoting from Physical to Virtual

Every year, Mansueto Ventures organizes the Fast Company Innovation Festival and Inc.’s visionary conferences, tentpole events that bring 50,000 people together. COVID forced our clients to adapt, and they turned to Moxie to define a new standard of the virtual stage. The call was very clear—design and produce immersive, world-class virtual experiences.…

As the effects of COVID-19 were felt by individuals and organizations worldwide, the way in which we work was drastically altered. Despite the unprecedented situation, we continued to support our clients by providing the insights, advice, and tools to help them achieve their mission-critical priorities. Gartner’s social media & employer brand team is res…

HBO Insecure S4 - Virtual Block Party

Each year, fans of the Emmy-nominated HBO comedy series, Insecure, look forward to the new season and the festivities that come along with it. Dating back to the show’s 2016 debut, HBO has launched each season with an annual block party premiere experience combining themes from the show with live performances and celebration of community. Season one kick…

Holiday Even Brighter - Virtual Cooking Classes

2020 was tough - but the Texas spirit is tougher, and there's nothing more Texan than H-E-B, a much beloved grocery store and brand focused on making the lives of Texans better since 1905. As the holiday season of 2020 grew near, H-E-B was determined to be the light at the end of the tunnel - helping, inspiring and empowering Texans to "Holiday Even Brighte…

In The Know x U.S. Census

Before Covid-19 hit, we made the strategic decision to push forward on all of the 2020 initiatives we’d planned with the understanding that our content might look different than we’d intended, but maintaining the expectation that our audience still has an appetite for fresh content. We had agreed to a campaign with the U.S. Census pre-pandemic, and had to s…

JoJo Siwa "Be Your Selfie"

In Fall 2020, we were challenged to comp our massive YOY sales numbers for JoJo Siwa at Walmart while driving awareness and conversion of key priorities of the JoJo back-to-school collection (inclusive of apparel, shoes, school supplies & more). With the global pandemic causing a seismic shift in shopping behavior from brick & mortar to ecommerce as a resu…

MTV's Basic to Bougie (Season 5)

Since its inception, MTV has been at the forefront of pop culture and TV — our goal was to bring that same mentality to the digital space. In an effort to grow our YouTube audience and create an original digital series, Basic To Bougie was born. The show utilizes linear show (Wild N’ Out) talent, is comedy-based, and is focused on food trends that people ca…

National Gallery of Art #MuseumFromHome Tours

Conceived in the days preceeding the National Gallery of Art's temporary closure due to the COVID-19 pandemic, the daily #MuseumFromHome tours offered the museum's followers a way to "visit" while the museum was closed due to the COVID-19 pandemic. Launched just two days after the doors closed to the public, the daily tours also intended to offer a moment o…

OUTLOUD: Raising Voices

OUTLOUD: Raising Voices began as a live event concept to give a platform to up-and-coming LGBTQ+ musicians. It was set to launch at SXSW as a PRIDE artist showcase, but when the festival was cancelled, the producers at JJLA pivoted the already-scheduled show to launch as a PRIDE celebration web-series on Facebook, utilizing the existing show line-up as a tw…

Oracle Virtual Road Trip 2020

The goal of the Oracle Virtual Road Trip was to showcase our customers, employees, and startups to increase awareness around our products, culture, and key initiatives. We aimed to provide entertaining and informational content that aligns to our focus areas around cloud applications and technologies, and how it could help our customers and prospects manage…

Plant-Forward Pivot with California Walnuts

Due to COVID-19 restrictions in 2020, the EHY PR team had to act quickly, efficiently and strategically to successfully pivot client plans and budgets to maintain momentum. [email protected] Live was a great example of this practice. On October 28th, 2020 EHY launched the first ever plant-forward chef cooking challenge for their client California Walnuts. This…

Pro Bowl: The Madden NFL 21 Edition Presented by Verizon

When the NFL canceled its in-person Pro Bowl for the first time in more than 60 years, long-time partner EA SPORTS was quick to step in with a solution - transform the Pro Bowl into an all-virtual event, enabling the League to keep it on the NFL calendar while also engaging a new generation of NFL fans who live on social. The result: an all-virtual Pr…

Rare Reflections: MPNs Unmasked Virtual Gallery

Myeloproliferative neoplasms (MPNs), a group of progressive, rare blood cancers in which the bone marrow functions abnormally, affect approximately 200,000 Americans. They can strike anyone at any age, but are more common in older adults who often face a long and frustrating journey to diagnosis because their symptoms are overlooked or associated with aging…

Sport Hiatus & Office Hours

Sport Hiatus launched on March 12, 2020 (the day after the NBA temporarily suspended its season) to celebrate leadership, creativity, and innovation during the temporary hiatus in live sports. The organization's objective was to actively create, curate, and publish news and materials necessary to follow the temporary hiatus in live sports, by highlightin…

Stand Up for Heroes 2020

New York’s most anticipated night of hope, healing and laughter, returned for its 14th annual celebration as a virtual event to honor our nation’s impacted veterans and their families, yesterday, Wednesday, November 18th. The event was streamed on ABC News Live, Facebook, HLN, TikTok, Twitch, and the American Forces Network.

The 31st Annual GLAAD Media Awards

In 2020, GLAAD, the world's largest lesbian, gay, bisexual, transgender, and queer (LGBTQ) media advocacy organization, celebrated the 31st anniversary of the GLAAD Media Awards, which honors media for fair, accurate, and inclusive representations of LGBTQ people and issues. In January 2020, it announced 176 nominees in 30 categories, with special honors fo…

Virtual Experience Hub

We began our innovation journey developing the Virtual Experience Hub in May 2019 with the intent to scale our Cisco Live Global Physical Events. COVID-19 hit the United States in March 2020 shutting down all gatherings including in-person meetings, conferences and large-scale events industry wide. Suddenly, we became the most popular kids on the block an…

Virtual NFL Draft

Mere weeks away from the event, for the first time in NFL history, the Draft, a typically buzz worthy live event for the players, League and brands alike, pivoted to being held virtually. As the “Official Sound” of the NFL, not only did Bose collaborate with league partners to provide quality communication, they partnered with 46 of the 58 NFL Draft rookie…

Virtual Tour of the Central Library

Our objective in creating the 360 Central Library Tour was to share the architectural treasures of Los Angeles Public Library’s Central Library with the public, even though the physical building remained closed to access during the COVID pandemic. The 360 Central Library Tour engages and immerses patrons in a digital environment by pivoting from the on-site…

WebexOne Digital Event – “The Magic of We”

WebexOne was originally planned as a physical event for 2,500 customers, partners, press and analysts at Mandalay Bay in Las Vegas. This two-day event was designed to introduce the All-New Webex collaboration suite to the world over of two days of keynotes, workshops and demonstrations. The vision? That the all-new Webex will deliver experiences 10x better…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!