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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 13th Annual Shorty Awards

Pro Bowl: The Madden NFL 21 Edition Presented by Verizon

Silver Distinction in Sports

Entered in Digital Pivot

About this entry

Why does this entry deserve to win?

Results

From a PR perspective, across both pre and post-game initiatives, including the initial announcement to transform the event, the Video Game Numbers Challenge, celebrity and talent lineup unveils and overall tune-in, the Pro Bowl generated over 1,200 earned media and broadcast placements with 74.9M UPVD. Top media coverage included pieces from CBS Sports, Sports Illustrated, ESPN, Complex, The Ringer, Bleacher Report, Reuters, NBC Sports, USA Today, Engadget, GameSpot, and many more.

Media

Video for Pro Bowl: The Madden NFL 21 Edition Presented by Verizon

Entrant Company / Organization Name

EA SPORTS & NFL

Links

Entry Credits