CONGRATS FINALISTS! SEE THE LIST

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Pro Bowl: The Madden NFL 21 Edition Presented by Verizon

Finalist in Sports

Entered in Digital Pivot

Objective

Strategy

Results

From a PR perspective, across both pre and post-game initiatives, including the initial announcement to transform the event, the Video Game Numbers Challenge, celebrity and talent lineup unveils and overall tune-in, the Pro Bowl generated over 1,200 earned media and broadcast placements with 74.9M UPVD. Top media coverage included pieces from CBS Sports, Sports Illustrated, ESPN, Complex, The Ringer, Bleacher Report, Reuters, NBC Sports, USA Today, Engadget, GameSpot, and many more.

Media

Video for Pro Bowl: The Madden NFL 21 Edition Presented by Verizon

Produced by

EA SPORTS & NFL

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!