13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best in Sports

This award honors the best use social media or digital by sports teams, athletes, leagues, networks and services. Objectives include engaging current fans, driving traffic, expanding fanbase and educating viewers and followers.

See previous winners and honorees here.
Alex Gordon's Retirement
Selected second overall by Kansas City in the 2007 MLB Draft, Nebraska native Alex Gordon would become the epitome of a Royal and beloved by fans over 14 accomplished seasons with the team. On September 24, 2020, Gordo, a World Series champion, three-time All Star and eight-time Gold Glove Award winner, announced his retirement from baseball upon season’s e…
Ally Racer - 8-bit Mobile Game
Bleacher Report Social: Connectivity and Impact
Sports have always been a connective tissue in our culture, even in the worst of circumstances. 2020 was no different. In a year that upended everything around us - Bleacher Report, a division of Turner Sports - focused on the connections fans share for teams, leagues, and athletes by creating a sense of community across its social platforms and app. B/R…
Budweiser Messi 644
Own the conversation around Lionel Messi’s record-breaking 644 goals scored for a single club to strengthen the brand’s association within Global Football (soccer).
DRIVING RECORD RATINGS BY COLLIDING GAMERS AND NASCAR DRIVERS
Fox Sports tasked Mediahub with using the 2020 Super Bowl to draw viewers to their NASCAR Daytona 500 broadcast two weeks later with the specific goal of increasing the TV rating YOY.
Dinda – The Voice of Barcelona Bekasi
Our goal was to produce a film that would pay tribute to an immensely passionate fan who’s love, strength, passion, grit and dedication for her beloved football club FC Barcelona. The brief was to produce a film that honored the fans. Sports would be nothing without its incredible fans, and we wanted this video to show the undying passion, sacrifices, and c…
FOX Sports Digital: 2020 Highlights
The year 2020 started out as planned for FOX Sports. As the broadcast home of Super Bowl LIV, the network’s digital team served fans during FOX Sports’ biggest and grandest rollout of the Big Game, to the tune of more than 125 million views across social platforms. Not long after the Super Bowl; however, the FOX Sports digital department mobilized quickly i…
Jellysmack’s “Oh My Goal” Scores Big Worldwide
Establish a hyper-engaged global community of soccer lovers on Facebook by creating original soccer-focused video content and compiling the best user-generated video clips of news, stories, tricks, and fun training content for the ultimate soccer fan.
Jordan x The Last Dance Community Engagement
Jordan is an iconic sportswear brand created for former NBA player and six-time NBA Finals MVP Michael Jordan.  Decades after Jordan’s career, the brand aims to redefine the future and introduce a new era of sports fans to shoes made famous before they were alive. When ESPN released “The Last Dance,” a miniseries following Jordan’s last season with the C…
Lenovo “Design our Logo” Contest ft. Ducati Corse
The objective of this campaign was to grow brand awareness by collaborating with fans of Lenovo and Ducati Corse. We created a contest in which fans were given the opportunity to redesign Lenovo’s logo featured on Ducati’s MotoGP bike throughout the season.  
Pro Bowl: The Madden NFL 21 Edition Presented by Verizon
When the NFL canceled its in-person Pro Bowl for the first time in more than 60 years, long-time partner EA SPORTS was quick to step in with a solution - transform the Pro Bowl into an all-virtual event, enabling the League to keep it on the NFL calendar while also engaging a new generation of NFL fans who live on social. The result: an all-virtual Pr…
Purple Mountains - Transforming Outdoor Enthusiasts into Environmental Voters
Snowboarder Jeremy Jones found that regardless of party or viewpoints, he could connect with most of his peers around one thing - their love of the outdoors. With this knowledge, we wanted to create a new coalition of environmental voters by increasing voter turnout among the outdoor community. Leveraging his new documentary Purple Mountains, we set out to …
Rugby World Cup 2019 – Godzilla
Japan hosted the 2019 Rugby World Cup; the brief was to embrace the rich culture of Japan yet pay tribute to the exhilarating sport of Rugby. Our concept was that Rugby Fever has swept across all of Japan, and icons of Japan have been hit by the bug. Created to tell the story for the battle of the Rugby World Cup, the spots conveys the energy, drama and pas…
Rugby World Cup 2019 – UltraCat
Japan hosted the 2019 Rugby World Cup; the brief was to embrace the rich culture of Japan yet pay tribute to the exhilarating sport of Rugby. Our concept was that Rugby Fever has swept across all of Japan, and icons of Japan have been hit by the bug. Created to tell the story for the battle of the Rugby World Cup, the spots conveys the energy, drama and pas…
SportsCenter On Instagram
ESPN is the leading multinational, multimedia sports entertainment brand featuring the broadest portfolio of multimedia sports assets. Its mission is simple: To serve sports fans. Anytime. Anywhere. For the past three years, and with the full support of its new president (now Chairman, ESPN and Sports Content) Jimmy Pitaro, ESPN deepened its investment in d…
WAVE.tv: The Sports Media Company for Today's Fan
WAVE.tv is a sports entertainment company for today’s fan, with a guiding mission to champion fandom. Today’s sports fans are vastly different than previous generations. They seek out highlights first, prefer athletes and creators over teams and leagues, and live entirely on social. This simple insight pushed WAVE.tv to create a portfolio of media brands, c…
WWE Social Media
The goal of WWE’s flagship social media platforms is to offer multiple locations for the WWE Universe’s needs. Our network of pages provides the social media user more opportunity to receive content centered around their favorite Superstars and WWE TV programs. If WWE’s Facebook, Twitter, Instagram, Snapchat, YouTube and TikTok followers want exclusive b…
Washington Wizards Twitter
The Washington Wizards Twitter presence and continued excellence relative to the 29 other NBA teams is striking given the recent on-court performance of the team. The digital team's objective is to craft a social platform that delivers high-quality, engaging content to Wizards fans through creative storytelling, a unique voice and the ability to rise above …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!