13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best in Sports

This award honors the best use social media or digital by sports teams, athletes, leagues, networks and services. Objectives include engaging current fans, driving traffic, expanding fanbase and educating viewers and followers.

See previous winners and honorees here.

Finalists

finalist
DRIVING RECORD RATINGS BY COLLIDING GAMERS AND NASCAR DRIVERS
Fox Sports tasked Mediahub with using the 2020 Super Bowl to draw viewers to their NASCAR Daytona 500 broadcast two weeks later with the specific goal of increasing the TV rating YOY.
finalist
Purple Mountains - Transforming Outdoor Enthusiasts into Environmental Voters
Snowboarder Jeremy Jones found that regardless of party or viewpoints, he could connect with most of his peers around one thing - their love of the outdoors. With this knowledge, we wanted to create a ne…
finalist
Pro Bowl: The Madden NFL 21 Edition Presented by Verizon
When the NFL canceled its in-person Pro Bowl for the first time in more than 60 years, long-time partner EA SPORTS was quick to step in with a solution - transform the Pro Bowl into an all-virtual …
finalist
Jordan x The Last Dance Community Engagement
Jordan is an iconic sportswear brand created for former NBA player and six-time NBA Finals MVP Michael Jordan.  Decades after Jordan’s career, the brand aims to redefine the future and introduce a new er…
finalist
Alex Gordon's Retirement
Selected second overall by Kansas City in the 2007 MLB Draft, Nebraska native Alex Gordon would become the epitome of a Royal and beloved by fans over 14 accomplished seasons with the team. On September …
finalist
Budweiser Messi 644
Own the conversation around Lionel Messi’s record-breaking 644 goals scored for a single club to strengthen the brand’s association within Global Football (soccer).
finalist
WWE Social Media
The goal of WWE’s flagship social media platforms is to offer multiple locations for the WWE Universe’s needs. Our network of pages provides the social media user more opportunity to receive content cent…

Nominees

Ally Racer - 8-bit Mobile Game
Bleacher Report Social: Connectivity and Impact
Sports have always been a connective tissue in our culture, even in the worst of circumstances. 2020 was no different. In a year that upended everything around us - Bleacher Report, a division of Turn…
Dinda – The Voice of Barcelona Bekasi
Our goal was to produce a film that would pay tribute to an immensely passionate fan who’s love, strength, passion, grit and dedication for her beloved football club FC Barcelona. The brief was to produc…
FOX Sports Digital: 2020 Highlights
The year 2020 started out as planned for FOX Sports. As the broadcast home of Super Bowl LIV, the network’s digital team served fans during FOX Sports’ biggest and grandest rollout of the Big Game, to th…
Jellysmack’s “Oh My Goal” Scores Big Worldwide
Establish a hyper-engaged global community of soccer lovers on Facebook by creating original soccer-focused video content and compiling the best user-generated video clips of news, stories, tricks, and f…
Lenovo “Design our Logo” Contest ft. Ducati Corse
The objective of this campaign was to grow brand awareness by collaborating with fans of Lenovo and Ducati Corse. We created a contest in which fans were given the opportunity to redesign Lenovo’s logo f…
Rugby World Cup 2019 – Godzilla
Japan hosted the 2019 Rugby World Cup; the brief was to embrace the rich culture of Japan yet pay tribute to the exhilarating sport of Rugby. Our concept was that Rugby Fever has swept across all of Japa…
Rugby World Cup 2019 – UltraCat
Japan hosted the 2019 Rugby World Cup; the brief was to embrace the rich culture of Japan yet pay tribute to the exhilarating sport of Rugby. Our concept was that Rugby Fever has swept across all of Japa…
SportsCenter On Instagram
ESPN is the leading multinational, multimedia sports entertainment brand featuring the broadest portfolio of multimedia sports assets. Its mission is simple: To serve sports fans. Anytime. Anywhere. For …
WAVE.tv: The Sports Media Company for Today's Fan
WAVE.tv is a sports entertainment company for today’s fan, with a guiding mission to champion fandom. Today’s sports fans are vastly different than previous generations. They seek out highlights first, p…
Washington Wizards Twitter
The Washington Wizards Twitter presence and continued excellence relative to the 29 other NBA teams is striking given the recent on-court performance of the team. The digital team's objective is to craft…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!