12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best in Sports

Sports teams, athletes, leagues, networks and services are eligible for this award. Objectives include engaging current fans, driving traffic, expanding fanbase and educating viewers and followers.

See previous winners and honorees here.
#1Kane
On January 19, 2020, Patrick Kane became the 90th NHL player in league history to record 1,000 points. To put the milestone into perspective, he is the 55th player to do so in fewer than 1,000 games play…
2019 NHL Fan Choice Awards
The 2019 NHL Fan Choice Awards gave fans the unique opportunity to celebrate the most entertaining moments and social media posts from the 2018-19 season featuring NHL players, teams and fans.  
Bleacher Report: Making it as Easy as Possible to be a Sports Fan
Bleacher Report set out to be the best publisher in sports with one goal in mind: make it as easy as possible to be a sports fan.  Our goals to accomplish this were to create an industry-leading sport…
Complexity Gaming
In the world of esports teams, social content tends to focus purely on the in-game experience and on the meat of the competition. Not only does this alienate esports from mainstream audiences, but it als…
ESPN SOCIAL MEDIA
Our objective as a social team is to serve fans the best content ESPN has to offer in an engaging way that is authentic to each of the social platforms we program. From newsworthy to entertaining to powe…
Elena Delle Donne: 50/40/90 Club
During the 2019 season Elena Delle Donne made history and we wanted to give fans a look into how monumental her accomplishments truly were. This video in particular was made to visually communicate her p…
Etihad Airways Introduces: ManCity Freestylers
The primary creative challenge was devising a campaign that would reflect Etihad Airways and Manchester City’s shared values and also incorporate their distinct businesses. With one being a luxurious air…
MLB Network's #SandlotToTheShow
By giving fans a voice in its shows through social media integration in recent years, MLB Network has built a foundation of one-to-one conversation with its fanbase. Entering 2019, MLB Network sought to …
MLB Player Social Media Program
The objective of the Player Social Program is to provide our players with seamless access to quality content on a consistent basis for posting on their social channels.
Olympic Channel Take the Podium Original Series Social Media Campaign
Olympic Channel is the global media platform of the International Olympic Committee(IOC) dedicated to celebrating the values of the Olympics all year round. With live coverage, news highlights and origin…
Philadelphia Eagles Social Media
With each piece of content posted on the Philadelphia Eagles social media accounts, we have a specific goal in mind. We aim to engage with Eagles fans across the world by providing them with exclusive, c…
Special Olympics: We Choose To Rise
How many of you have watched the Olympic Games? I think most people would put their hand up to this, yet, how many have seen the Special Olympics? Special Olympics is a global movement, changing lives of…
The Checkdown
The Checkdown is the intersection of culture and football. We emphasize helmet-off, personality-driven content about athletes and tell football stories in a lighthearted but energetic tone. Ultimately, i…
The Ritz-Carlton x Mercedes AMG-Petronas F1 Team
At the beginning of 2019 we launched Year 1 of an exciting partnership with Mercedes AMG-Petronas F1 as an official sponsor for the team. As we outlined the goals of the sponsorship we wanted to do more …
Toronto Maple Leafs Heartbeats Hype Series
Creative, unique Hype videos setting up the next match up for the Toronto Maple Leafs on Social Media Platforms and In-Arena. Throwing aside the tried and true model of lengthy hockey night in Canada sty…
Washington Wizards Japanese Digital Media
During the 2019 NBA Draft, the Washington Wizards made history when they selected Rui Hachimura, the only Japanese-born player drafted in the first round. Upon his selection, Wizards’ social media channe…
Yahoo Sports: Changing the Game on Social
With primetime live games, fantasy, scores, stats, original branded content, immersive experiences and 60 million monthly uniques, Yahoo Sports is shaping the future of sports and fandom on mobile.  I…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.