13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 12th Annual Shorty Awards Best in Sports

Sports teams, athletes, leagues, networks and services are eligible for this award. Objectives include engaging current fans, driving traffic, expanding fanbase and educating viewers and followers.

See previous winners and honorees here.


2019 NHL Fan Choice Awards
The 2019 NHL Fan Choice Awards gave fans the unique opportunity to celebrate the most entertaining moments and social media posts from the 2018-19 season featuring NHL players, teams and fans.  
Complexity Gaming
In the world of esports teams, social content tends to focus purely on the in-game experience and on the meat of the competition. Not only does this alienate esports from mainstream audiences, but it also creates a disconnect between players and fans. Complexity Gaming, the sister esports team of the Dallas Cowboys, set out to change that.    …
Elena Delle Donne: 50/40/90 Club
During the 2019 season Elena Delle Donne made history and we wanted to give fans a look into how monumental her accomplishments truly were. This video in particular was made to visually communicate her phenomenal shooting percentages and entrance into the elite 50/40/90 Club. To be a part of the club, it requires the following minimum statistic…
Olympic Channel Take the Podium Original Series Social Media Campaign
Olympic Channel is the global media platform of the International Olympic Committee(IOC) dedicated to celebrating the values of the Olympics all year round. With live coverage, news highlights and original programming young audiences around the world can connect with the notable moments and the compelling athletes that prove the power of sport to …
Washington Wizards Japanese Digital Media
During the 2019 NBA Draft, the Washington Wizards made history when they selected Rui Hachimura, the only Japanese-born player drafted in the first round. Upon his selection, Wizards’ social media channels were inundated with a new excited, passionate fans of Hachimura. This created an opportunity for more dedicated coverage of the new Wizards sta…


On January 19, 2020, Patrick Kane became the 90th NHL player in league history to record 1,000 points. To put the milestone into perspective, he is the 55th player to do so in fewer than 1,000 games played and the 10th American-born player to reach the mark.  Prior to that night, our digital team realized how significant it would be not only to our franchis…
Our objective as a social team is to serve fans the best content ESPN has to offer in an engaging way that is authentic to each of the social platforms we program. From newsworthy to entertaining to powerful storytelling, we aim to deliver the sports stories each day with authority, authenticity and originality in real-time.   
Etihad Airways Introduces: ManCity Freestylers
The primary creative challenge was devising a campaign that would reflect Etihad Airways and Manchester City’s shared values and also incorporate their distinct businesses. With one being a luxurious airline company and the other a world-leading football club, embracing their commonalities, as well as differences, would necessitate original thought and crea…
MLB Network's #SandlotToTheShow
By giving fans a voice in its shows through social media integration in recent years, MLB Network has built a foundation of one-to-one conversation with its fanbase. Entering 2019, MLB Network sought to create a closer connection through social media with the next generation of baseball fans who are just beginning their love of the sport. Some of MLB Net…
MLB Player Social Media Program
The objective of the Player Social Program is to provide our players with seamless access to quality content on a consistent basis for posting on their social channels.
Philadelphia Eagles Social Media
With each piece of content posted on the Philadelphia Eagles social media accounts, we have a specific goal in mind. We aim to engage with Eagles fans across the world by providing them with exclusive, creative content centered around their favorite NFL team. In order to achieve this goal, we have developed specific strategies for each platform to ultimatel…
Special Olympics: We Choose To Rise
How many of you have watched the Olympic Games? I think most people would put their hand up to this, yet, how many have seen the Special Olympics? Special Olympics is a global movement, changing lives of people with intellectual disabilities. This is not just the Special Olympics, it’s anopportunity to make a change, whereby every person no matter their abi…
The Checkdown
The Checkdown is the intersection of culture and football. We emphasize helmet-off, personality-driven content about athletes and tell football stories in a lighthearted but energetic tone. Ultimately, it is our goal to introduce a younger generation of fans to the game by covering stories and personalities they care about.
The Ritz-Carlton x Mercedes AMG-Petronas F1 Team
At the beginning of 2019 we launched Year 1 of an exciting partnership with Mercedes AMG-Petronas F1 as an official sponsor for the team. As we outlined the goals of the sponsorship we wanted to do more than just amplify this partnership on social media - we wanted to create a unique experience for our followers that extended the experience of each Grand Pr…
Toronto Maple Leafs Heartbeats Hype Series
Creative, unique Hype videos setting up the next match up for the Toronto Maple Leafs on Social Media Platforms and In-Arena. Throwing aside the tried and true model of lengthy hockey night in Canada style montages with a poetic VO for content that resembles college football brashness and creativity. Giving freedom to try new styles to set up the next match…
Yahoo Sports: Changing the Game on Social
With primetime live games, fantasy, scores, stats, original branded content, immersive experiences and 60 million monthly uniques, Yahoo Sports is shaping the future of sports and fandom on mobile.  In 2019, Yahoo Sports re-imagined its social media strategy aimed at growing reach and awareness for the brand and its offerings, particularly on Instagram a…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!