ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards

Bleacher Report: Making it as Easy as Possible to be a Sports Fan

Winner in Sports

About this entry

Bleacher Report set out to be the best publisher in sports with one goal in mind: make it as easy as possible to be a sports fan. 

Our goals to accomplish this were to create an industry-leading sports app with social functionality aimed toward building community, develop easier access points to engage football and sports betting audiences, produce meaningful mid-to-long form original sports content that celebrate all aspects of sports and sport culture, and by up-leveling our free-to-the-public premium fan event experiences. 

In everything we do, we want our audience to find their sports passion easy, innovative and enjoyable.

Why does this entry deserve to win?

Bleacher Report created multiple access points for fans to engage in our content with every iteration designed specifically with the platform and distribution mechanism in mind.  We harnessed the power of our industry-leading portfolio of social accounts, along with our B/R App, original programming, and live events to advance our mission to make it as easy as possible to be a sports fan. 

2019 was a significant year of development for the B/R App with new social features rolled out allowing communities to DM, post comments, share content, and engage directly with the world’s top athletes in our own AMA’s (Ask Me Anythings). Coupled with the fastest alerts in the industry it has become the definitive destination for all things sports and was the #1 sports app of the year in terms of engagement and time spent. 

Seeing an opportunity in American football and sports betting coverage, Bleacher Report debuted two new brands, B/R Gridiron and B/R Betting. The B/R Gridiron brand gave Bleacher Report’s professional football coverage an authentic, year-round voice quickly became the No. 1 digital sports publisher on NFL Sunday across all platforms earning 198 million total engagements - a growth of 41%. Similarly, Bleacher Report saw a gap in the coverage of sports betting, and debuted B/R Betting to provide a distinct, and entertaining voice in the space. Since launch the account grew to 13.3 million video views per month with a 50 percent increase on Instagram since September of 2019. 

With a new Chief Content Officer in place, B/R turned its focus on the creation of premium mid-to-long form programming to further advance sports storytelling and reach fans. From Mo Saleh’s candid exchange in “Take it There with Taylor Rooks” and Percy Harvin’s confession of smoking marijuana before every NFL game in “Untold Stories with Master Tesfatison.” Bleacher Report’s original content gave fans a premium feel to get closer to their favorite pastimes. 

Finally, our live events programs gave sports fans free access to premium experiences that enhanced connections with the brand. These events included The Drop-Up, a physical representation of the B/R Kicks brand, NBA Summer League’s Jump-Off, and NBA All Star Weekend’s B/R x NC - all of which hosted thousands and drove millions of engagements.

Results

Bleacher Report is the No. 1 most engaged sports publisher in the world earning 3.5 billion engagements, reaching more than 200 million Gen Z and Millennial sports fans each month and 11 billion video views. This was accomplished while the B/R App topped 1 billion engagements with users opening the app an average of four times per day. 

These numbers are only possible by helping our audience follow the sports they love and engage with a community of like-minded people who share their passions. We give fans access to their players they love and the moments they cherish, because Bleacher Report is made for sports fans by sports fans. We’re different because we understand the culture that surrounds the game and provide multiple touchpoints for fans of every stripe. 

Media

Video for Bleacher Report: Making it as Easy as Possible to be a Sports Fan

Produced by

Bleacher Report

Links