WINNERS WILL BE ANNOUNCED AT THE DIGITAL CEREMONY ON MAY 3RD! SUBSCRIBE TO WATCH!

12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Toronto Maple Leafs Heartbeats Hype Series

Entered in Sports

Objective

Creative, unique Hype videos setting up the next match up for the Toronto Maple Leafs on Social Media Platforms and In-Arena. Throwing aside the tried and true model of lengthy hockey night in Canada style montages with a poetic VO for content that resembles college football brashness and creativity. Giving freedom to try new styles to set up the next matchup without being constricted to a hard time length.

Strategy

Selecting key home and away match ups over the course of an 82 NHL season to focus on. Once an opponent is selected the goal is to not only highlight our team and our rivalry, but our opponent and the theme of the game. I.E: 

 

Columbus Blue Jackets – We have no real on ice rivalry, so we focused on showing their in arena tradition of the firing of their cannon after goals. 

 

Boston Bruins – Our biggest rivalry, so we focused on the main characters of each roster and the key moments of last year's playoff series.

 

Carolina Hurricanes – Again, a team we don’t have a histortic rivalry with, however they were our first Next Gen game of the year, thus we focused on youth- their exciting storm surges, our young players celebrating, Jake Gardiner returning to play his former team. 

 

We try to treat every video as a stand-alone piece of content and we try bring something unique to each piece.

Results

We have received an overwhelming response on our social media channels of the improvement of hype regarding gameday. It has also given our in stadium show an additional piece of content for gameday focused on the upcoming matchup.

Media

Video for Toronto Maple Leafs Heartbeats Hype Series

Produced by

Maple Leaf Sports & Entertainment

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.