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12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization is on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

2019 NHL Fan Choice Awards

Entered in Sports

Objective

The 2019 NHL Fan Choice Awards gave fans the unique opportunity to celebrate the most entertaining moments and social media posts from the 2018-19 season featuring NHL players, teams and fans.

 

Strategy

In its second year the NHL Fan Choice Awards expanded from 10 categories to 20 and both the league and its member clubs created hundreds of pieces of original content to promote the nominees. NHL players advocated for themselves and their teammates as active participants, then delivered award acceptance speeches on social media. 

Results

The fan-first campaign drove massive engagement across social media including 514K total site visits (+177% YOY) and 2 million votes (+305% YOY). The 2019 Fan Choice Awards were also featured on NBC and NHL Network and in arenas across North America. The end result was a first of its kind fan experience that promoted players like no other league in sports to an emerging audience of young, casual fans on the platforms they love.

Media

Video for 2019 NHL Fan Choice Awards

Produced by

NHL

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards is on thursday, FEB 20TH.