Japan hosted the 2019 Rugby World Cup; the brief was to embrace the rich culture of Japan yet pay tribute to the exhilarating sport of Rugby. Our concept was that Rugby Fever has swept across all of Japan, and icons of Japan have been hit by the bug. Created to tell the story for the battle of the Rugby World Cup, the spots conveys the energy, drama and passion of the tournament. The plan was to create a fully integrated campaign that would include teasers, promos, menu boards, stickers and gifs.
The strategy was to implement a robust marketing campaign across all platforms with a captivating story tie in an offer for fans to watch the world cup with a great price offer.
We have achieved our marketing goals with overwhelming results. Our subscription for Rugby World Cup 2019 sky rocketed to 158% in sales.