THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 13th Annual Shorty Awards Best Art Direction

This award honors the best art direction on social media and digital. Visuals used in posts, to enhance social profiles, and as part of integrated campaigns are eligible. Creative integrity, strategic integration, shareability and effectiveness will be considered.

See previous winners and honorees here.

Winner

Art Direction
winner
audience honor
FRENCH'S MUSTARD BEER
French's Mustard has been a part of summer since 1904. But in 2020, grilling season looked a little…

Finalists

Art Direction
finalist
Genesis GV80 Artist Series
To break through the social clutter and launch the first-ever Genesis GV80 SUV in a unique way. One…
Art Direction
finalist
The Fisher-Price Toy Museum
In 2019, we launched Let’s Be Kids, with the intention of bringing the Fisher-Price brand back to t…
Art Direction
finalist
The Prescription Paper Pill Bottle
Our challenge was to design sustainable prescription packaging that does not harm the environment. …
Art Direction
finalist
The Umbrella Academy Season 2 Campaign Art Direction
In season two of The Umbrella Academy, our super siblings traveled back in time to the 1960s…and br…

Nominees

Art Direction
Benefiber “The Perfect Match” Campaign
Benefiber is a prebiotic fiber that works with the good bacteria in our bodies to support a healthy…
Art Direction
Disney+ Hotstar: Aarya x Mahabharata
 For our new original series, Aarya, there was a lot of chatter around the leading actor, Sushmita …
Art Direction
McCartney III - Album Announce
Capitol Records approached Buddha Jones, looking for an innovative way to announce Sir Paul McCartn…
Art Direction
Mickey & Friends(giving)
In the summer of 2020, timed to International Friendship Day, Disney launched Mickey & Friends Stay…
Art Direction
Prodigal Son: Killer Instagram Grid
In 2019, FOX Entertainment unleashed the killer new drama, Prodigal Son. Going into the marketing c…
Art Direction
Products with Purpose
DSM operates in the nutritional products space, an industry with dozens of competitors all selling …
Art Direction
Rugby World Cup 2019 – Godzilla
Japan hosted the 2019 Rugby World Cup; the brief was to embrace the rich culture of Japan yet pay t…
Art Direction
Rugby World Cup 2019 – Maneki Neko
Japan hosted the 2019 Rugby World Cup; the brief was to embrace the rich culture of Japan yet pay t…
Art Direction
Rugby World Cup 2019 – UltraCat
Japan hosted the 2019 Rugby World Cup; the brief was to embrace the rich culture of Japan yet pay t…
Art Direction
Say Goodbye
Peripheral atherectomies are complicated procedures, and doctors never really know what they’re goi…
Art Direction
WORLD SERIES CREATIVE 2020
The campaign goal was to elevate the engagement experience with a smart, creative, intense, yet ele…
Art Direction
Wienerschnitzel Instagram Rebranding
Since 1961, fun has always been the foundation at Wienerschnitzel. Yet, our fans may have forgotten…