13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best Art Direction

This award honors the best art direction on social media and digital. Visuals used in posts, to enhance social profiles, and as part of integrated campaigns are eligible. Creative integrity, strategic integration, shareability and effectiveness will be considered.

See previous winners and honorees here.

Finalists

finalist
FRENCH'S MUSTARD BEER
French's Mustard has been a part of summer since 1904. But in 2020, grilling season looked a little different. We needed to make sure French's stayed the flavor of the season. Our goal was to help them stand out in a flattening, commoditized category. So the next time consumers went to the mustard aisle, they picked French’s.
finalist
Genesis GV80 Artist Series
To break through the social clutter and launch the first-ever Genesis GV80 SUV in a unique way. One that positioned the GV80 as a beautiful, exciting and boundary-pushing contender in its segment.  
finalist
The Endless Letter On Instagram Stories
Between 1941 and 1945 over 10 billion letters were posted and delivered in the USSR. Ahead of the 75th anniversary of the Victory against Nazi Germany we have revealed a unique collection of 7,000 letters that were carefully preserved for decades in family archives. So we decided to give them a new read in the format of Instagram Stories. “Endl…
finalist
The Fisher-Price Toy Museum
In 2019, we launched Let’s Be Kids, with the intention of bringing the Fisher-Price brand back to the forefront of people’s minds. We’d always been in there somewhere. But over time, people had forgotten about the toy brand the same way we all tend to forget about childhood as we get older. We forget that life isn’t always about growing up. It’s a…
finalist
The Prescription Paper Pill Bottle
Our challenge was to design sustainable prescription packaging that does not harm the environment. Rejecting the use of plastic, our brief called for an earth-friendly paper bottle that also meets FDA regulations for protection, durability, and safety. After all, plastic pill bottles are a big problem in the United States. The fact is that thes…
finalist
The Umbrella Academy Season 2 Campaign Art Direction
In season two of The Umbrella Academy, our super siblings traveled back in time to the 1960s…and brought our campaign with them. Our goal was to solidify and strengthen the fandom we created in Season 1 by feeding them content for their faves, taking on a fresh look, and making every single fan feel like a Certified Brelly.

Nominees

Benefiber “The Perfect Match” Campaign
Benefiber is a prebiotic fiber that works with the good bacteria in our bodies to support a healthy gut. Historically, the brand’s messaging strategy had not focused on overall digestive wellness. Based on shifting consumer needs, Benefiber launched a new masterbrand campaign in 2020 to support its latest innovation, Benefiber Prebiotic Fiber + Probiotics G…
Disney+ Hotstar: Aarya x Mahabharata
 For our new original series, Aarya, there was a lot of chatter around the leading actor, Sushmita Sen, and her big comeback into the world of entertainment. Leading up to the launch of the show, she was a big draw for us - something which we duly capitalised on during the first leg of our campaign, successfully inviting a big chunk of our audience. Post…
McCartney III - Album Announce
Capitol Records approached Buddha Jones, looking for an innovative way to announce Sir Paul McCartney's third installment in a trilogy of self-produced albums following McCartney in 1970 and McCartney II in 1980.
Mickey & Friends(giving)
In the summer of 2020, timed to International Friendship Day, Disney launched Mickey & Friends Stay True, a global franchise campaign celebrating the sentiment of staying true to your friends, staying true to your community, and staying true to yourself – just like the Sensational 6, who have been friends for 90+ years.  For the holidays, we recognized t…
Prodigal Son: Killer Instagram Grid
In 2019, FOX Entertainment unleashed the killer new drama, Prodigal Son. Going into the marketing campaign, we wanted to lure in and capture our audience by leading them down a trail of blood. To create this beautiful and bloodied IG grid, we would need to enter the mind of the show’s very own psychopathic serial killer, Dr. Martin Whitly.  
Products with Purpose
DSM operates in the nutritional products space, an industry with dozens of competitors all selling identical products. Lost in a crowded marketplace that feels like a sea of sameness, they needed help differentiating themselves and their offerings from a host of global companies vying for business. The objective was simple: Drive brand awareness, perception…
Rugby World Cup 2019 – Godzilla
Japan hosted the 2019 Rugby World Cup; the brief was to embrace the rich culture of Japan yet pay tribute to the exhilarating sport of Rugby. Our concept was that Rugby Fever has swept across all of Japan, and icons of Japan have been hit by the bug. Created to tell the story for the battle of the Rugby World Cup, the spots conveys the energy, drama and pas…
Rugby World Cup 2019 – Maneki Neko
Japan hosted the 2019 Rugby World Cup; the brief was to embrace the rich culture of Japan yet pay tribute to the exhilarating sport of Rugby. Our concept was that Rugby Fever has swept across all of Japan, and icons of Japan have been hit by the bug. Created to tell the story for the battle of the Rugby World Cup, the spots conveys the energy, drama and pas…
Rugby World Cup 2019 – UltraCat
Japan hosted the 2019 Rugby World Cup; the brief was to embrace the rich culture of Japan yet pay tribute to the exhilarating sport of Rugby. Our concept was that Rugby Fever has swept across all of Japan, and icons of Japan have been hit by the bug. Created to tell the story for the battle of the Rugby World Cup, the spots conveys the energy, drama and pas…
Say Goodbye
Peripheral atherectomies are complicated procedures, and doctors never really know what they’re going to encounter when they go into a vessel. To prepare for any eventuality, they’re forced to keep a suite of devices on hand, ramping up cost, complexity, and stress levels. AngioDynamics, a global medical device company specializing in vascular and oncolo…
WORLD SERIES CREATIVE 2020
The campaign goal was to elevate the engagement experience with a smart, creative, intense, yet elegant and efficient template system that could be rolled out across all MLB social media platforms. We provided a unique method to translate information effectively in our designs. 
Wienerschnitzel Instagram Rebranding
Since 1961, fun has always been the foundation at Wienerschnitzel. Yet, our fans may have forgotten about it—in part due to the endless scroll of the “same ‘ol same ‘ol” that fills their feed. So, we gave our nostalgic brand a fun facelift with an eccentric combination of illustration, photography and design that’s hard to ignore, and even harder to forget.…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!