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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

WORLD SERIES CREATIVE 2020

Entered in Art Direction

Objective

The campaign goal was to elevate the engagement experience with a smart, creative, intense, yet elegant and efficient template system that could be rolled out across all MLB social media platforms. We provided a unique method to translate information effectively in our designs. 

Strategy

Each design was crafted to focus on the importance of players and the magnitude of the series. This approach allowed us to start an interactive conversation with the fans on who will win the championship.

Results

IG - 342,628 engagements - 2,394,429 impressions

IG - 234,723 engagements - 2,371,323 impressions

IG - 275,357 engagements - 1,827,137 impressions

IG - 261,115 engagements - 1,864,460 impressions

IG - 234,050 engagements - 1,927,823 impressions

Media

Produced by

MAJOR LEAGUE BASEBALL

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!